31
to selling your home a guide
to selling your home
a guide
Thank you for the opportunity to show you what we can do to sell your house!
We know you're thinking about selling and we want to be the real estate team for you.
Our knowledge of the market, honesty, and commitment to excellence will ensure your
house is priced and marketed well, looks terrific, and sells quickly for top value in this
market!
From listing to closing, we will ensure the entire sales process goes smoothly and we
will always keep you informed of what's happening along the way. And because we
know your neighborhood and work here extensively, we can actively market to the
types of buyers most likely to be interested in purchasing your house.
This package contains helpful information for you, including an overview of the
home-selling process, answers to frequently asked questions, and information about us
and our marketing plan which we will customize to sell your property.
We appreciate the opportunity to earn your business.
Warmly,
Jill & Team
it's all about you
Your needs
Your dreams
Your concerns
Your questions
Your finances Your time
Your life
Our business continues to grow because we always keep our clients' best interest at
the forefront of our minds.
Our focus is on your satisfaction. We want to make sure that you have such a great experi-
ence working with us that you will always recommend us to your friends and family.
And good service speaks for itself — that's why so much of our business comes from
repeat customers and referrals.
We appreciate the opportunity to earn your business too!
the home-selling process
Selling your home is a process. Our job is to help streamline that process and make it as smooth as
possible for you.
Here are the initial steps:
1. Talk on the phone, chat about your situation, determine your needs
2. Preview your home, conduct market analysis, and determine value
3. Meet, you learn about us, review market analysis, agree to work together, set
price, and complete listing paperwork
4. We discuss staging and any deferred maintenance items — we get your home ready to sell!
5. Schedule professional photographs
6. Initiate customized marketing plan and release
your home to the buying public
7. Keep you informed about showings & buyer
feedback
8. Receive and evaluate an offer, counter if
necessary
9. Accept contract, receive earnest money
10. We are under contract — time to find you a
new home!
why Keller Williams realty
Many people ask us if we work on our own or with a brokerage. Basically, every real estate agent
must work under a licensed broker until/unless they become a broker themselves. A broker's
license allows the licensee to operate a real estate office and additional experience and education is
required in order to receive a broker's license.
Brokers are responsible for the real estate activities of all salespeople licensed under them and all
real estate activities are performed in the broker's name. Therefore, when you hire a real estate
agent, your business relationship is officially with the brokerage that agent works with.
In our case, we are independent contractors/agents working with Keller Williams Realty Boise and
our licensed broker is Erica Hill. So if you have any complaints or kudos, Erica is who you send
them to! Fortunately in our case, all feedback thus far has been positive!
Many real estate companies can offer you some things. However, here are things ONLY Keller Wil-
liams can offer and the reason we continue to choose Keller Williams as our brokerage!
Keller Williams Culture
We are the only real estate company with a written culture (WI4C2Ts) — an ethically based
company culture focused on doing the right thing for the customer. This is the foundation from
which we build our business.
Highly Trained Agents
Keller Williams has the best training available to agents — this ensures the sale or purchase of your
home will be conducted professionally.
Keller Williams Listing Service (KWLS)
This is an international web listing service that not only exposes your home to over 80,000 Keller
Williams agents, but also all the major internet search engines. This ensures you have maximum
internet exposure.
Profit-sharing Company
Keller Williams is a profit-sharing company. Because we know that the better an individual agent
does, the better we all do, this ensures we are all working together for you.
#1 in the Treasure Valley and #2 real estate company in North America
Keller Williams Realty is the fastest-growing real estate company in North America! This is
beneficial to you because we promote and sell many of our own listings — you have an entire
company of agents working to sell your home!
the Keller Williams Realty culture
WI4C2TS
Win-Win or no deal
Integrity do the right thing
Customers always come first
Commitment in all things
Creativity ideas before results
Communication seek first to understand
Teamwork together everyone achieves more
Trust starts with honesty
Success results through people
Keller Williams Cares
Keller Williams Cares is a 501-C3 non-profit that was formed to help not only our agents who are in
need because of illness or disaster, but also an arm that gives our agents an opportunity to give
back to the community. We voluntarily contribute money each time a transaction closes to assist
this wonderful cause.
Keller Williams agents across North America:
Raised $5,000,000 for Hurricane Katrina Relief
Raised more money than any public service organization
Each office adopted a Keller Williams family
Keller Williams agents locally:
Support the WCA (Women’s and Children’s Alliance)
WCA has received over $52,800 to date from KW Boise
Donate an average of $750 per month from agent closings
Boise Cares helps support local agents in need due to illness or other hardship
about Jill Giese & Associates
Jill Giese - Team Leader, Pricing & Negotiations Specialist
Jill trains and leads the JGA team and is focused on getting sellers’
homes sold! Jill’s real estate business has grown substantially each year
since beginning her career in 2005 and she consistently ranks among
the top agents in the Treasure Valley. In her life before real estate, she
worked in marketing and communications, and as a remodeling contrac-
tor.
Jill has lived in the North End for most of the last twenty years. Other
than a stint traveling in Europe and working for a dot-com in New York,
she’s been living and working in Boise. Her parents and siblings are all
in the area and she currently lives with her cat, Riley.
She loves biking, skiing, running, camping, films, reading, gardening,
and many more of the great things Boise has to offer!
Aaron Nelson - Executive Assistant
As the Executive Assistant, Aaron is responsible for assisting Jill in lead-
ing and managing the team. Coming from a Portrait Studio and Journal-
ism background, Aaron enjoys the fast-paced environment and the dif-
ferent day to day challenges he comes across. He is the hub of the
team, answering the phones, coordinating appointments and making
sure the day to day items are running smoothly. Feel free to fire off a
funny joke when you get him on the phone.
Aaron moved to the North End of Boise 3 years ago after checking out
a couple states and deciding Idaho’s vast public land access fit him well.
In addition to his work with our team, Aaron enjoys mountain bike rac-
ing, snowboarding, relaxing with friends, and photography.
our team members - the details (cont.)
Diana Sledzieski—Showing Agent
As a native Idahoan, Diana’s love for Idaho, Boise and the surrounding area
fuels her passion for helping buyers find and buy their perfect home. Her spe-
cial talent is connecting with buyers to understand more than just their needs
but their desires and how they really live in a home. Diana’s professional
background includes 23 years with HP in customer service, training develop-
ment, and marketing programs & communication. She was also a private
business owner of Inspired Spaces Design and Satya Marketing Consulting
Services.
When she’s not searching for that perfect home or on showing appointments
with buyers, you will find Diana spending time with her husband and family,
including her Havanese dog Max, learning to play the piano, gardening, or
walking or biking on the beautiful Boise Greenbelt.
Angie Barbosa - Transaction Coordinator
Angie Barbosa brings over 20 years of excellent client care and administrative
assistant experience, with a background in the legal and real estate fields.
She has worked with several other real estate teams in the past and knows
what it takes to navigate your purchase or sale successfully from contract to
close!
With Angie managing your transaction, no detail will fall through the cracks!
what our clients say
“You make all other parties appear incompetent in comparison… It’s the way the experi-
ence should be. Who knew customer service still meant service these days?!”
—Becca & Keith “I would rate everything as excellent!”
—Tamara
“Jill we wish you the greatest success. You are the best agent we have ever met. We will send
business your way at every opportunity.”
—Robert & Karen “Jill and Kristin are serious and professional real estate agents that we highly recommend.
Without Jill and Kristin our deal would have fallen through and we would not be in our new home now (unimaginable). Jill and Kristin made it happen for us. We couldn't have asked
for better representation!”
—Mark & Kristi “Thanks for all you are doing & have done to help me in this process—couldn’t do it other-
wise!”
—Aileen “Jill is extremely professional and very market savvy. She does a very thorough job and
knows how to get results. She really does earn your business.”
—Ann Jill’s favorite client testimonial....
“YOU ARE A GOOD RELATER AUNT JILL!” LOVE GRACE
—Grace Green, age 7 (and her parents and sister)
six selling myths uncovered
Selling a house can be a bit like having a baby — everyone gives you advice that may or may not
be true for you. Following are six myths uncovered.
Myth #1: You should always price your home high and negotiate down.
Truth: It is difficult to obtain a reasonable offer on an overpriced property.
If you list too high, you'll miss out on buyers looking in the price range where your home should
be. Offers may not even come in, because buyers who are interested in your home are scared off
by the price and won't even take the time to look at it. By the time you correct the price and list
your home at its fair market value, you will have lost that window of opportunity when your home
draws the most attention from the public and real estate agents — the first 2-4 weeks it is on the
market.
To obtain proper market exposure, it is an absolute necessity to be competitive in price, terms, and
condition with similar properties that are selling in the area as soon as you put it on the market.
If you are serious about selling your home, price your property at market value and attract serious
buyers. You will stand a much better chance of getting full-market value and your property will sell
much more quickly.
Myth#2: Minor repairs can wait until later. There are more important things to be done.
Truth: Minor repairs make your house more marketable, allowing you to maximize your
return (or minimize loss) on the sale.
Most buyers are looking for homes that are ready for them to move into. If your home happens to
attract a buyer who is willing to make repairs, he/she will begin asking for repair allowances that
come out of your asking price. The amount of an allowance that you have to offer a buyer is usually
more than what it would cost for you to make the repair (or hire someone to make the repair).
Remember, buyers are comparing your home to other homes that are currently on the market.
Your home should be inviting so that everyone who looks at it can see themselves living there.
Myth #3: Once potential buyers see the inside of your home, curb appeal won't matter.
Truth: Buyers probably won't make it to the inside of the home if the outside of your
home does not appeal to them.
Buyers and their agents often do drive-bys before deciding whether a home is worth their time to
look inside. Your home's exterior must make a good first impression so that buyers are compelled
to stop and come inside.
six selling myths uncovered (cont.)
Myth #4: Your home must be every buyer's dream home.
Truth: If you get carried away with repairs and replacements to your home, you may
end up over-improving the house.
There is a point where improving your home doesn't pay off. The key is to consider what
competing properties feature and look like. We will go through your home with you in detail and
determine what it makes sense to repair and replace and what doesn't. We'll also show you
competing properties so you'll know what you're up against!
Myth #5: When you receive an offer, you should make the buyer wait. This gives you a better
negotiating position.
Truth: You should reply immediately to an offer!
When a buyer makes an offer, at that moment in time, they are ready to buy your home. Moods
can change and you don't want to lose the sale because you have stalled in replying.
Myth #6: You are better off selling your home on your own and saving money on the
commission you would have paid to a real estate agent.
Truth: Statistically, many sellers who attempt to sell their homes on their own cannot
complete the sale without the service of a professional real estate agent.
Homeowners who succeed in selling their home by themselves usually net less than if they had
a real estate agent working for them. The National Association of Realtors surveys consumers
every year, including homeowners who succeeded in selling their home without a real estate
agent. Over 70% of these homeowners say that they would never do it again. You visit a doctor
when you're sick and take your car to a mechanic when it needs repairs. It makes sense to
contact a real estate professional when you are preparing to sell your biggest asset!
In reality, you should add the words “for the price” to the end of most potential buyers’
feedback about a home!
what they say what they mean
The buyer thought the house was
too small
The buyer found a larger home for
the same price
They liked the house but bought a
new home
Buyers will pay 10-15% more for a
new home
They liked the house but bought a
different one
They found other homes that are
better values
They didn’t like the carpet The seller should replace the carpet
due to age, color, or condition
They thought the yard was too small They found homes with larger yards
for the same price
The home needs too much work The seller may need to make some
repairs or reduce the price
They didn’t like the floor plan If the floor plan is odd or difficult to
decorate, the price must be reduced to compare with homes the same
size and room count
Too much updating for the buyer Their taste suggests the home is not
up to today’s colors and trends, so the price must be discounted to allow
buyers to make updates
They want a master bedroom down-
stairs
They want privacy from the second
bedrooms; they don’t want to climb stairs; buyers will pay more for a
main-level master
They prefer a north/south orienta-
tion
They don’t want any morning or late
afternoon sun exposure
translating buyer comments at showings
our marketing plan — overview
Our marketing plan is designed to get your property the maximum amount of exposure to your
key target audience in the shortest period of time. Our background in marketing has taught
us to focus on what works to get your home sold.
Agent-to-Agent Marketing
Our primary target audience is the agent population. Over 90% of properties are sold via an agent,
so this is our most important audience. Our marketing to agents focuses on:
High Tech & Micro-Targeting
eNewsletter
Property-specific video
KWLS
Who We Know
Networking
Premarketing
Keller Williams and other agents, locally and nationally
The Basics
Well-priced
Terrific staging and easy-to-show
Excellent photos and compelling description
Direct-to-Buyer Marketing
Our secondary target audience is the potential buyers themselves. While we still do the basics, our
primary focus is on ’new media’ activities directly targeted to potential buyers.
High Tech & Micro-Targeting
Craigslist
eNewsletter
Property-specific video
KWLS
Who We Know
Networking
Premarketing
The Basics
Visible signs, directional signs, and a 24-hour information rider with buyer capture
Phone calls — we call daily to find buyers for our listings and homes for our buyers
our marketing plan — high tech and micro-targeting
Craigslist: We advertise your property directly to potential buyers via Craigslist ads four times
daily and those ads link back to our listings on our website.
Facebook: We promote your property to targeted buyers and our own extensive networks of
‘friends’ and ‘fans’ — numbering in the 1,000s. We also have created Facebook ads that allow us to
drill down to that micro-target demographic for a specific property and drive traffic to that specific
listing.
eNewsletter: Our weekly newsletter goes out to over 2,000 friends, realtors, and clients. It then
links back to listings, our buyer search site, seller information and more.
all sources feed back to our buyer capture site...
where we register and track potential buyers...
www.boiseidahoteam.com
Our site is very “sticky”. We collect pertinent buyer information from new visitors when they are
prompted to create accounts.
Once they register, we can see what they view, listings they save, and send them messages about
specific properties.
...and they end up coming back
again and again!
In a recent month, we had 30,436 page views
at www.boiseidahoteam.com and each visitor
viewed 9.2 pages on average.
We take new registrants and put them on a 10-
day communication plan to cement our rela-
tionship with them so that when they are ready
to buy, we’re ready to help them buy YOUR
home.
Our marketing focuses on what works. We’ve invested in what we believe is the future of real es-
tate marketing: a great website with buyer capture and a suite of technology tools to drive traffic to
our listings on that site.
our marketing plan — high tech and micro-targeting
Jill has 1,879 friends on Facebook who we subtly market to
We’ve also created an interactive business page for Jill Giese and Associates, where we post
listings, real estate news, Boise happenings, green tips, and more
We can also do direct, micro-targeted ads specifically for your home to help reach niche audi-
ences on Facebook. Once we drill down to the target demographic for your property (maybe it’s
35-50 year olds in Ada County who love the outdoors and entertaining, and are looking to up-
grade), we can show it directly to those people, prompting them to contact us to view it in per-
son.
On our company page we have 429 “likes” and through those supporters we are connected to
an audience of over 130,000 people
Each week, we reach thousands of people directly with news, updates — and our listings!
our marketing plan — high tech and micro-targeting
Weekly update on real estate news, Boise happenings, green tips, and much more
Sent to over 1,000 realtors nationwide
Sent to over 1,100 past and current clients, friends and neighbors
Open rate: 29.2% since July 2009; real estate industry average newsletter open rate is only
16.4%
Features all our listings, links to our search site, and more!
eNewsletter
our marketing plan — high tech and micro-targeting
We post over 100 ads a day on Craigslist
driving traffic to our website at
www.boiseidahoteam.com
We track the page views and link click-thru
rate by embedding a tracking code on our
ads
Not only do we track our raw numbers —
views and click-thru — but we also constantly
weeks to improve efficiency by increasing our
click through ratio — which is the key to
identifying those micro targets
We’re always using our tracking data to im-
prove the number and quality of buyers who
see your home!
craigslist
property-specific video
We can create property-specific short videos
for your property
When we make these videos, we focus on
highlighting the lifestyle your home offers,
including amenities, neighborhood character-
istics, and visuals that help potential buyers
imagine how your house will “live”
We then syndicate this video across all our
online marketing efforts, including Facebook,
our newsletter, and our website.
our marketing plan — high tech and micro-targeting
Comprehensive web exposure is critical! The Keller Williams Listing Service (KWLS) allows us to en-
ter details about your property online. Not only does the information go out to over 80,000 Keller
Williams agents in North America, but it populates all the major internet search engines to
ensure you have complete internet coverage for your property. Here are just some of the websites
where people will find your home.
comprehensive web exposure
our marketing plan — who we know
We do considerable networking and premarketing with agents within Keller Williams
and with other agents both locally and nationally. We have a personal network of nearly 1,000 realtor friends with whom we communicate weekly.
Some feedback we’ve gotten from our realtor friends:
“Thank you for your help! You are wonderful.”
–Barb “I just wanted to let you know how impressed I am with what you did for the E Boul-
der Heights place. There is no doubt that I made the right choice in referring it to you.”
–Rachel
“Thanks for your hard work. You are a great facilitator and I know the team will ac-complish great things.”
–Mark
“If your ears were burning tonight, it’s because we were talking about how much we like and respect you. Just wanted you to know!”
–Tracy
“Good job, Jill… I really appreciate that. You went way beyond the call of duty!”
–Ellie
“I wanted to thank you for the time you spent with us the other day. I was very im-pressed with your mentor ability.”
–Scott
real estate agents
our marketing plan — the basics
competitive price
There is a saying in real estate that “80% of marketing is price!” It doesn’t matter how beauti-
ful your home looks or how well it’s photographed, or how much marketing we do, if it isn’t priced
right, no one will view it on the internet, no one will come to see it, and no one will buy it!
Our experience and expertise ensures your home is priced right and will sell quickly, which
ensures you’ll receive top dollar in this market.
excellent staging/condition
The process of preparing a house to put it on the mar-
ket — from simple clean-up and clean-out to extensive
repairs and improvements — always directly impacts
how quickly a home will sell and for what price. In
this market, it may determine if it even sells at all!
We’ll provide guidance and assistance through our pre-
ferred service provider list to help you get your home
in tip-top shape so it will sell quickly for top dollar!
We will place a nationally recognized sign on your
property as well as directional signs nearby, pointing
people to your house.
We will also place a 24-hour information number on
the top that buyers can call anytime to receive re-
corded information about your home. We then re-
ceive an email and text message with their contact in-
formation so we can follow up with them to sched-
ule a showing.
effective signage
our marketing plan — the basics
phone calls
We call daily to find buyers for our listings and listings for our buy-
ers. We are working hard to not just sell your home to any buyer,
but to find the very best buyer for your home.
Our combined list of people with whom we communicate on a
weekly basis numbers in the thousands.
We know how to talk!
And we know how to talk to potential buyers about YOUR home and
why they should buy it.
terrific photographs
Check out these before and after photos! What a difference professional photography makes! Here
are three different listings we took over from other agents and successfully sold. We util-
ize the best photographer in the business to make sure you receive the best exposure possible.
Other agent Us!
Other agent Us!
Other agent Us!
our marketing plan — the basics
easy to show
It doesn’t matter how awesome your home is — if agents can’t easily get in to see it, it won’t
sell. If you were a busy real estate agent, would you want to go to a lot of trouble to see a prop-
erty? Ensure your home is as easy to show on as close to a moment’s notice as you can provide.
our marketing plan — old school tactics
what we don’t generally do 1. Weekly open houses
2. Flyers
3. Print ads
These three traditional tactics do more
to generate buyer leads for the listing
agent than they do to sell the home.
We believe in targeting your market-
ing to buyers who want your home.
Print advertising, open houses, and fly-
ers don’t allow any targeting to the sub-
set of buyers for whom your home
makes sense.
These types of “old school” media, ac-
cording to research, aren’t the ways
most people find their homes these
days. Serious buyers are using the
internet more than anything else
(even agents!).
We did a year-long test where we ad-
vertised our listings in the Keller Wil-
liams Idaho Statesman insert. We did
not sell a single home this way!
When all is said and done, we want to
expose your property not to the most
number of people, but to the most
number of people who want to buy it!
Since our goal is to sell your home quickly and for top dollar, the most important marketing ques-
tion we want to answer is: “How do buyer’s find their homes?”
our marketing plan — how do buyers find their homes?
Sources of Buyer Information — The top two information sources for buyers are the internet
and their real estate agent. That’s why that’s what we focus on. More than 50% of buyers rarely or
never use more “traditional” or “old school” sources of information such as open houses and news-
paper ads.
Usefulness of Information — Of those who have used open houses or newspaper ads to learn
about available properties, far fewer than half say those sources of information are very useful,
whereas over 80% say the internet and their real estate agent are very useful.
Where Buyers Find the Home They End Up Purchasing — In 2011, 40% of buyers found the
home they purchased online. 35% found it through their real estate agent. Compare that to 2%
from a newspaper advertisement and you’ll see that we focus on effective marketing communica-
tions that will sell your home!
superior client communication
You can be confident we will keep you informed throughout the sales process.
You will have your own personal seller website where you can view all marketing and showing
activity 24 hours a day, seven days a week. This ensures you always know what's happening
with the sale of your property.
Also, each time your property is shown, you’ll receive an email letting you know. The agent
who showed your property will get an email requesting feedback. And when they provide it, you’ll
receive a copy of that feedback as well.
how you can help
Many sellers want to know what they can do to help insure their home sells quickly.
Price competitively—80% of marketing is pricing your home properly, this is crucial in
this market!
Stage your home to be appealing—we are experts at helping our sellers get their
homes ready to sell!
Complete all suggested repairs & cleaning
Hide valuables (also prescriptions)
Keep marketing information out for prospective buyers
Leave the premises for showings—it is hard for potential buyers to imagine themselves
living in your home if you are there!
Turn on all lights, open blinds, and tidy up before leaving for showings
Refuse to discuss terms with prospective buyers or their clients
Call us with any questions—we are here for you!
What you control
Property condition—in this market, homes with flaws don’t sell
Availability for showing—it is important to be accommodating to agents who want to
show your property
Price!
What you don’t control
Competition—the current available homes on the market will somewhat determine where
you will price your home. This is a supply and demand business. The more supply, the
lower the prices.
Whether it’s a buyer’s or seller’s market
Interest rates
When the perfect buyer walks through the door
presentation of offers
When an offer is generated on your home, I will do the following:
Present the offer to you personally
Have the cooperating broker share buyer qualifications
Go over every item in the contract with you so you thoroughly understand what the
buyers are offering and what they are asking for
Prepare a seller net sheet so you know how the offer lines up with your financial needs
When offers are presented, I'll use this checklist to determine if this offer is accurate,
complete, and in your best interest:
Are the terms clear and complete?
Is the anticipated loan realistic?
What is the interest rate not to exceed %?
Is the buyer to go back through their existing lender?
What is the number of days to qualify for and obtain the loan?
Ensure the loan contingency is to be removed in writing.
What is the requested date of closing?
Are there any variations in payment of typical closing costs for buyer and seller?
What personal property is included and/or excluded?
Inspections
What are the associated time limits?
What repairs, if any, are to be made; by whom and with what dollar limitation, if
any?
Are there signatures by all buyers named in contract?
Who pays the homeowner association dues?
Is it a contingent offer?
What are the number of days to sell? Does it correspond with the closing date? Do the
timeframes make sense?
Which broker is acting as the principal?
Are there multiple counter offers that need to be sent?
Is there clear understanding by buyer and seller of costs to be incurred,
payments to be made, and estimated net revenue to be realized from this transaction?
When evaluating offers, keep in mind that you shouldn't be offended by offers you receive —
someone has said they want to own your home! Now it's a matter of negotiating a win-win
situation.
preparing for the offer
In slow economic times, offers to purchase routinely come in low, whereas in healthy
economic times, offers are closer to the asking price.
Do not be offended by any offer received. Be offended by buyers who tour your property and
don’t submit an offer!
When we receive an offer, we can do one of four things:
ACCEPT. Signed by all parties, dated, and delivered … Congratu-
lations, you’re on your way to having your property sold!
REJECT. Unconditional … unfortunately, your home is still on the
market.
COUNTER. Any change to the contract constitutes a counter of-
fer. You are now in the renegotiation stage.
NO ACTION. Equals rejection. Your home is still on the market.
In reality, we can either accept or counter. If we reject or take no action, the negotiations are over
and your home is still on the market. If we are not satisfied with the terms of an offer, we will
counter with what is acceptable to you.
Now that we’ve received an offer, my experience and training in negotiations will ensure we get the
most money and best terms possible.
This is why you’ve hired a professional!
inspections
Inspections and potential repairs are the number one reason sales don’t close. Typically, buy-
ers have a certain number of days in which to inspect the property and indicate what they want the
seller to change based upon these mechanical and structural inspections. This is another critical
negotiation period!
We strongly recommend all sellers get a pre-listing inspection to catch major issues upfront
and we have negotiated an excellent price with our inspector to facilitate this.
HOW SELLER
SEES THEIR HOUSE
HOW BUYER
SEES THE HOUSE
HOW INSPECTOR
SEES THE HOUSE
Save Yourself Time, Money, and Disappointment — Do Deferred Maintenance Now and get a pre-listing inspection!
processing your sale
Once we have an accepted contract, our work is just beginning! Here are some of the things we'll
do to ensure your transaction concludes successfully. This is just an overview. The list we use is
two pages single-spaced!
Open file with title company
Coordinate with the other agent to ensure inspection is scheduled and requested repairs
are completed
Coordinate with lender to ensure loan-approval process is going smoothly
Coordinate with title company
Review title commitment
Ensure appraisal is conducted and received by lender
Coordinate signing & possession to accommodate move
Schedule signing and attend
Ensure funding occurs when required & inform client
Coordinate the closing and move-in dates so that they are as convenient to both parties
as possible
During this time, you’ll be hearing a lot from our transaction coordinator, Angie
Barbosa. Angie's job is to manage all of our transaction details from the time a
seller or buyer goes under contract until they are happily closed with either
money in hand or new home in their lives. That sounds so simple. However,
given it can take ten phone calls to schedule an inspection and just as many to
schedule a closing, it's a super big deal.
our 100% satisfaction guarantee
Entering into a listing agreement with a real estate agent can be a risky business. Every sales
representative will promise the world when it comes to selling your home, but how many of them
can back that up with solid performance?
According to a recent survey, more than 80% of home sellers were dissatisfied with the perform-
ance of their agent, even if that agent sold their property. However, most listing agreements lock
you into long-term commitments and lengthy broker protection periods with heavy cancellation
fees. In other words, with other companies it's an agreement your agent can get out of, but you
can't.
We're offering you a way to work with us that is totally risk-free! We write in our listing
agreements that the agreement may be cancelled at any time with 48-hours written no-
tice.
Our pledge is to provide you with the highest level of service in the real estate industry and our
commitment to this pledge is 100%.
Your right is to evaluate whether we live up to this standard and to cancel your agreement with us
at any point, if we fail to deliver the service we promised.
Thank you for your business!
