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PROJECT REPORT
On
To Study Customer Satisfaction for KarQuest Safety
Wears Inc
Submitted in Partial Fulfillment of the Requirement of
Bachelor of Business Administration
of
Guru Gobind Singh Indraprastha University
Submitted by Submitted to
S M Shujauddin Ms Anu Bharadwaj
Jagannath International Management School
Vasant Kunj New Delhi ndash 70
1
Acknowledgement
With an overwhelming sense of gratitude I acknowledge the valuable guidance and consistent
encouragement extended to me by our knowledge faculty members with whose guidance I am
able to accomplish this endeavor Their technical acumen and years of experience have provided
me with crucial inputs at a critical stage I am especially thankful and grateful to my project
guide Mrs Anu Bharadwaj who motivated and helped me in completing my project
I would like to further acknowledge Mr Kausar Hashmi (CEO) Mr A Chakarvaty (GM
Export) Mr Mukherjee (GM Plant) and workers in plant and factory As an individualrsquos canrsquot
do project of this scale Their inputs have played a vital role in success of this project and
research
I specially thank Mr Sharique Husain the Director and President of International Operation and
Mrs Afreen Ahmad (Chief Finance Officer based in London) for their valuable inputs
suggestion I further thank Mr Junaid Ahmad Head Of Virnix UK Ltd for his inputs on logistic
management
I take this opportunity to thank all respondent who spared their valuable and precious time to
provide me valuable inputs for project Without their help it would have not have been possible
Subject chosen by me is quite exhaustive and very new for research purpose
I welcome any suggestion and improvement to enhance and enrich the knowledge
S M Shujauddin
2
Certificate
This is to certify that S M Shujauddin of BBA 3rdsem from Jagannath International
Management School affiliated to ldquoGuru Gobind Singh Indraprastha University New Delhirdquo
has worked under my supervision and guidance on ldquoTo Study Customer Satisfaction for
KarQuest Safety Wears Incrdquo He was in constant touch with me and the matter embodied in
this report is original and authentic and same recommended for evaluation I wish him all the
best for his entire future endeavor
Mrs Anu Bharadwaj
Project Guide
3
Abstract
The PPE industry is highly competitive fragmented and complex with multiple products The
products and services that are easily replicated together with informed and demanding consumer
markets add to the complexity of the dynamic and fast changing PPE industry The companies
try to differentiate themselves on the basis of corporate identity The purpose of the current study
was to understand ldquoCustomer Satisfaction for KarQuest Safety Wears Incrdquo and how do and
on what attributes customer choose a particular brand and the frequency of their purchase
With India slowly gaining stature as a manufacturing hub growth opportunities are rife
manufactures of Personal Protective Equipment (PPE) across various industries However better
awareness among end users regarding the importance of good quality PPE and regulatory
support will be a prerequisite for the market to reach its potential
Currently low cost uncertified and sub-standard products that increase the safety levels of
personnel and erode the market shares of certified PPE manufacturers dominate the Indian PPE
market The high price sensitivity among end users also discourages market growth in terms of
revenues Further no incentives are available for those who adopt high quality product offerings
Some end users even tend to re-use the disposable PPE especially protective clothing and
gloves
ldquoThe Indian PPE marketrsquos foremost challenge is to create more awareness among end users
about the correct PPE products- to be used in various industriesrdquo says Frost amp Sullivan Industry
Analyst ldquoLack enforcement of governmentrsquos occupational and safety regulations only
reduce the potential of the total PPE marketrdquo
The governmentrsquos failure to ensure the compliance of safety regulations shifts the responsibility
of creating better awareness about the PPE products on to the manufacturers Therefore the PPE
manufacturers must take the initiative to drive sales growth in high quality PPE by encouraging
industries to invest in certified quality products despite their high price
To begin with PPE manufacturers must introduce a diverse range of products to cater to various
price segments A well-planned distribution network will further ensure that the products reach
the right end users
4
ldquoBy introducing training initiative investing in branding and setting up an organization to
initiate stringent enforcement of safety standards the PPE market in India is already poised for a
steady growthrdquo While world market for Personal Protective Equipment to reach US $ 333
Billion by 2015 according to New Report by Global Industry Analysts Inc
Personal protective equipment has for long remained functionality driven products However
growing consumer desire to combine safety with style and protection with comfort is leading to
effervesce in innovation A staggering array of products and solutions are now being offered
with an option for customization wherever required Longstanding growth drivers in this market
which have and which will continue to push gains include legislations which enforce standards
of worker safety employment rates increasing awareness regarding safety among industrial
workforce level of construction activity rising sense of professionalism that accelerates
acceptance of protective wear as part of workerrsquos paraphernalia and rise in career prospects for
risky professions Personal protective clothing and equipment equipped with hybrid materials
smart technology and nanotechnology will witness rising demand Products with integrated PPE
(personal protective equipment) will provide increased revenues in long term
Key players in the International market place include 3M Company Alpha Pro Tech Ltd
Ansell Healthcare Products LLC Avon-ISI BartelsRieger Atemschutztechnik GmbH amp Co
Bekina NV Bjoumlrnklaumlder AB Draumlgerwerk AG amp Co Eurodress GmbH Interspiro Gateway
Safety Inc Honeywell Life Safety Jallatte Group JSP Ltd Kimberly-Clark Professional
Latchways Plc Kwintet AB Mine Safety Appliances Company Moldex-Metric Inc Pacific
Helmets (NZ) Ltd Respire Ltd Saf-T-Gard International Inc Sioen Industries NV Skylotec
GmbH Scott Health amp Safety Sperian Protection Wells Lamont Industry Group Z ampV Group
among others
In Indian market the major players are Karam LibertyGroup (only in safety shoe)
Acme(Safety shoe) Unicare Emergency Equipment Pvt Ltd Mallcom India Pvt Ltd JIwan
lal Group of company Kolkata Super Safety services Firetex
5
Table of Contents
Chapter No Contents Page no
1 Introduction to Industry 7
2 Introduction to Company 17
3 Research Methodology 27
4 Data Analysis 30
5 Fact amp Findings 40
6 Recommendation 41
7 Conclusion 42
8 Annexure
81 Bibliography
82 Questionnaire
43
44
6
Chapter- I
Introduction to Industry
PPE Industry in India
Indian personal protective equipment (PPE) market The product segments analysed in this study
include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective
gloves Protective footwear
Research Overview
This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective
Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)
market in India The study provides key market metrics such as market sizing competitive
structure factors influencing the market and critical
success factors for defined PPE segments across various end-user segments In this research
Frost amp Sullivans expert analysts thoroughly examine the following market segments above-
the-neck PPE protective clothing respiratory protective equipment protective gloves and
protective footwear
This comprehensive objective information allows your company to mitigate risk identify new
opportunities and drive effective strategies for growth
Market Overview
Increasing Awareness among End Users across Various Industries Propels Market for PPE in
India
With India rebounding quickly from the economic downturn recovery in the manufacturing
sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as
increasing number of MNCs have setup manufacturing units in the country In response
industries across various sectors are adopting several qualitative steps including protective
measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end
7
users about improving the safety standards of their employees opens up opportunities for
manufacturers of certified personal protective equipmentrdquo notes the analyst of this research
service
However low-cost uncertified and sub-standard products that decrease the safety levels of
personnel and erode the market shares of certified PPE manufacturers currently dominate the
market The high price sensitivity among end users discourages market growth in terms of
revenues Further no incentives are available for those who adopt high quality product offerings
Some end users even tend to re-use disposable PPE especially protective clothing and gloves
ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users
about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo
says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only
reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility
to encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes
the analyst
What Is PPE
PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection
against the weather) which is intended to be worn or held by a person at work and which protects
him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection
high-visibility clothing safety footwear and safety harnesses
8
Further PPE can be defined as follows
PPE means any device or appliance designed to be worn or held by an individual for protection
against one or more health and safety hazards
PPE also includes
1048713 A unit constituted by several devices or appliances which have been integrally combined by
the manufacturer for the protection of an individual against one or more potentially simultaneous
risks
1048713 A protective device or appliance combined separately or inseparately with personal non-
protective equipment worn or held by an individual for the execution of a specific activity
1048713 Interchangeable components which are essential to its satisfactory functioning and used
exclusively for such equipment
What do the Regulations require
The main requirement of the PPE at Work Regulations 1992 is that personal protective
equipment is to be supplied and used at work wherever there are risks to health and safety that
cannot be adequately controlled in other ways
The Regulations also require that PPE
is properly assessed before use to ensure it is suitable
is maintained and stored properly
is provided with instructions on how to use it safely and is used correctly by employees
The hazards and types of PPE
Eyes
Hazards Chemical or metal splash dust projectiles gas and vapour radiation
Options Safety spectacles goggles faceshields visors
Head
Hazards Impact from falling or flying objects risk of head bumping hair
entanglement
Options A range of helmets and bump caps
9
Breathing
Hazards Dust vapour gas oxygen-deficient atmospheres
Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed
helmets breathing apparatus
Protecting the body
Hazards Temperature extremes adverse weather chemical or metal splash spray from
pressure leaks or spray guns impact or penetration contaminated dust excessive wear or
entanglement of own clothing
Options Conventional or disposable overalls boiler suits specialist protective clothing eg
chain-mail aprons high-visibility clothing
Hands and arms
Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric
shock skin infection disease or contamination
Options Gloves gauntlets mitts wristcuffs armlets
Feet and legs
Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and
chemical splash abrasion
Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole
gaiters leggings spats
10
Indian Market Scenario
The personal protective equipment (PPE) market is highly fragmented serving the needs of different
industries to provide safer working environment to the worker The present regulatory environment is
helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory
for every industry to provide necessary protective equipments to the workers The United States is
leading the market in terms of importing PPE from other parts of the world on the contrary China is
the largest exporter of PPE with further prospects to grow
The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a
major role apart from that food industry is also one of the major contributor Also in manufacturing
industry demand is growing due to new safety regulations The women PPE market shows potential
to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is
a major contributor in industry revenue generation
Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment
Market provides an in-depth analysis of the personal protective equipment (PPE) market in India
The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The
product segments analysed in this study include Above-the-neck PPE Protective clothing
Respiratory protective equipment Protective Gloves Protective Footwear The base year for the
study is 2009 and the forecast period is from 2010 to 2016 The study provides key market
metrics such as market sizing competitive structure factors influencing the market and critical
success factors for the defined PPE segments across various end-user egments However low-
cost uncertified and sub-standard products that decrease the safety levels of personnel and erode
the market shares of certified PPE manufacturers currently dominate the market The high price
sensitivity among end users discourages market growth in terms of revenues Further no
incentives are available for those who adopt high quality product offerings Some end users even
tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE
marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE
products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst
ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the
11
potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to
encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growth
The Indian PPE markets foremost challenge is to create more awareness among end users about
the correct PPE products to be used in various industries says the analyst Lack of enforcement
of governments occupational and safety regulations only reduce the potential of the total PPE
market Hence PPE manufacturers face the responsibility to encourage industries to invest in
certified quality products despite the products high price
There is concern in the government mdash it has set up a taskforce to formulate a national policy on
occupational safety and health mdash but industry experts believe that preparedness for safety has to
come from the top and every CEO has to wear the hat of a chief safety officer While awareness
among manufacturing clusters is growing overall safety preparedness is low mdash especially on the
shop floor and it is not in the radar of managements in India Experts say safety is more or less
followed in the same way as corporate governance Its in the books But not in daily practice
says the CEO of a multinational firm
Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for
India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms
are going global they see direct economic benefits if safety norms are followed
Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash
who has registered substantial success in reducing injuries in their plants to zero levels mdash
recently entered the safety business in India
Big casualties usually happen in sectors such as aviation transportation retail outlets and
railways Research has shown that 96 per cent of the accidents are caused by human error with
remaining caused by accidents
12
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Acknowledgement
With an overwhelming sense of gratitude I acknowledge the valuable guidance and consistent
encouragement extended to me by our knowledge faculty members with whose guidance I am
able to accomplish this endeavor Their technical acumen and years of experience have provided
me with crucial inputs at a critical stage I am especially thankful and grateful to my project
guide Mrs Anu Bharadwaj who motivated and helped me in completing my project
I would like to further acknowledge Mr Kausar Hashmi (CEO) Mr A Chakarvaty (GM
Export) Mr Mukherjee (GM Plant) and workers in plant and factory As an individualrsquos canrsquot
do project of this scale Their inputs have played a vital role in success of this project and
research
I specially thank Mr Sharique Husain the Director and President of International Operation and
Mrs Afreen Ahmad (Chief Finance Officer based in London) for their valuable inputs
suggestion I further thank Mr Junaid Ahmad Head Of Virnix UK Ltd for his inputs on logistic
management
I take this opportunity to thank all respondent who spared their valuable and precious time to
provide me valuable inputs for project Without their help it would have not have been possible
Subject chosen by me is quite exhaustive and very new for research purpose
I welcome any suggestion and improvement to enhance and enrich the knowledge
S M Shujauddin
2
Certificate
This is to certify that S M Shujauddin of BBA 3rdsem from Jagannath International
Management School affiliated to ldquoGuru Gobind Singh Indraprastha University New Delhirdquo
has worked under my supervision and guidance on ldquoTo Study Customer Satisfaction for
KarQuest Safety Wears Incrdquo He was in constant touch with me and the matter embodied in
this report is original and authentic and same recommended for evaluation I wish him all the
best for his entire future endeavor
Mrs Anu Bharadwaj
Project Guide
3
Abstract
The PPE industry is highly competitive fragmented and complex with multiple products The
products and services that are easily replicated together with informed and demanding consumer
markets add to the complexity of the dynamic and fast changing PPE industry The companies
try to differentiate themselves on the basis of corporate identity The purpose of the current study
was to understand ldquoCustomer Satisfaction for KarQuest Safety Wears Incrdquo and how do and
on what attributes customer choose a particular brand and the frequency of their purchase
With India slowly gaining stature as a manufacturing hub growth opportunities are rife
manufactures of Personal Protective Equipment (PPE) across various industries However better
awareness among end users regarding the importance of good quality PPE and regulatory
support will be a prerequisite for the market to reach its potential
Currently low cost uncertified and sub-standard products that increase the safety levels of
personnel and erode the market shares of certified PPE manufacturers dominate the Indian PPE
market The high price sensitivity among end users also discourages market growth in terms of
revenues Further no incentives are available for those who adopt high quality product offerings
Some end users even tend to re-use the disposable PPE especially protective clothing and
gloves
ldquoThe Indian PPE marketrsquos foremost challenge is to create more awareness among end users
about the correct PPE products- to be used in various industriesrdquo says Frost amp Sullivan Industry
Analyst ldquoLack enforcement of governmentrsquos occupational and safety regulations only
reduce the potential of the total PPE marketrdquo
The governmentrsquos failure to ensure the compliance of safety regulations shifts the responsibility
of creating better awareness about the PPE products on to the manufacturers Therefore the PPE
manufacturers must take the initiative to drive sales growth in high quality PPE by encouraging
industries to invest in certified quality products despite their high price
To begin with PPE manufacturers must introduce a diverse range of products to cater to various
price segments A well-planned distribution network will further ensure that the products reach
the right end users
4
ldquoBy introducing training initiative investing in branding and setting up an organization to
initiate stringent enforcement of safety standards the PPE market in India is already poised for a
steady growthrdquo While world market for Personal Protective Equipment to reach US $ 333
Billion by 2015 according to New Report by Global Industry Analysts Inc
Personal protective equipment has for long remained functionality driven products However
growing consumer desire to combine safety with style and protection with comfort is leading to
effervesce in innovation A staggering array of products and solutions are now being offered
with an option for customization wherever required Longstanding growth drivers in this market
which have and which will continue to push gains include legislations which enforce standards
of worker safety employment rates increasing awareness regarding safety among industrial
workforce level of construction activity rising sense of professionalism that accelerates
acceptance of protective wear as part of workerrsquos paraphernalia and rise in career prospects for
risky professions Personal protective clothing and equipment equipped with hybrid materials
smart technology and nanotechnology will witness rising demand Products with integrated PPE
(personal protective equipment) will provide increased revenues in long term
Key players in the International market place include 3M Company Alpha Pro Tech Ltd
Ansell Healthcare Products LLC Avon-ISI BartelsRieger Atemschutztechnik GmbH amp Co
Bekina NV Bjoumlrnklaumlder AB Draumlgerwerk AG amp Co Eurodress GmbH Interspiro Gateway
Safety Inc Honeywell Life Safety Jallatte Group JSP Ltd Kimberly-Clark Professional
Latchways Plc Kwintet AB Mine Safety Appliances Company Moldex-Metric Inc Pacific
Helmets (NZ) Ltd Respire Ltd Saf-T-Gard International Inc Sioen Industries NV Skylotec
GmbH Scott Health amp Safety Sperian Protection Wells Lamont Industry Group Z ampV Group
among others
In Indian market the major players are Karam LibertyGroup (only in safety shoe)
Acme(Safety shoe) Unicare Emergency Equipment Pvt Ltd Mallcom India Pvt Ltd JIwan
lal Group of company Kolkata Super Safety services Firetex
5
Table of Contents
Chapter No Contents Page no
1 Introduction to Industry 7
2 Introduction to Company 17
3 Research Methodology 27
4 Data Analysis 30
5 Fact amp Findings 40
6 Recommendation 41
7 Conclusion 42
8 Annexure
81 Bibliography
82 Questionnaire
43
44
6
Chapter- I
Introduction to Industry
PPE Industry in India
Indian personal protective equipment (PPE) market The product segments analysed in this study
include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective
gloves Protective footwear
Research Overview
This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective
Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)
market in India The study provides key market metrics such as market sizing competitive
structure factors influencing the market and critical
success factors for defined PPE segments across various end-user segments In this research
Frost amp Sullivans expert analysts thoroughly examine the following market segments above-
the-neck PPE protective clothing respiratory protective equipment protective gloves and
protective footwear
This comprehensive objective information allows your company to mitigate risk identify new
opportunities and drive effective strategies for growth
Market Overview
Increasing Awareness among End Users across Various Industries Propels Market for PPE in
India
With India rebounding quickly from the economic downturn recovery in the manufacturing
sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as
increasing number of MNCs have setup manufacturing units in the country In response
industries across various sectors are adopting several qualitative steps including protective
measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end
7
users about improving the safety standards of their employees opens up opportunities for
manufacturers of certified personal protective equipmentrdquo notes the analyst of this research
service
However low-cost uncertified and sub-standard products that decrease the safety levels of
personnel and erode the market shares of certified PPE manufacturers currently dominate the
market The high price sensitivity among end users discourages market growth in terms of
revenues Further no incentives are available for those who adopt high quality product offerings
Some end users even tend to re-use disposable PPE especially protective clothing and gloves
ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users
about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo
says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only
reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility
to encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes
the analyst
What Is PPE
PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection
against the weather) which is intended to be worn or held by a person at work and which protects
him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection
high-visibility clothing safety footwear and safety harnesses
8
Further PPE can be defined as follows
PPE means any device or appliance designed to be worn or held by an individual for protection
against one or more health and safety hazards
PPE also includes
1048713 A unit constituted by several devices or appliances which have been integrally combined by
the manufacturer for the protection of an individual against one or more potentially simultaneous
risks
1048713 A protective device or appliance combined separately or inseparately with personal non-
protective equipment worn or held by an individual for the execution of a specific activity
1048713 Interchangeable components which are essential to its satisfactory functioning and used
exclusively for such equipment
What do the Regulations require
The main requirement of the PPE at Work Regulations 1992 is that personal protective
equipment is to be supplied and used at work wherever there are risks to health and safety that
cannot be adequately controlled in other ways
The Regulations also require that PPE
is properly assessed before use to ensure it is suitable
is maintained and stored properly
is provided with instructions on how to use it safely and is used correctly by employees
The hazards and types of PPE
Eyes
Hazards Chemical or metal splash dust projectiles gas and vapour radiation
Options Safety spectacles goggles faceshields visors
Head
Hazards Impact from falling or flying objects risk of head bumping hair
entanglement
Options A range of helmets and bump caps
9
Breathing
Hazards Dust vapour gas oxygen-deficient atmospheres
Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed
helmets breathing apparatus
Protecting the body
Hazards Temperature extremes adverse weather chemical or metal splash spray from
pressure leaks or spray guns impact or penetration contaminated dust excessive wear or
entanglement of own clothing
Options Conventional or disposable overalls boiler suits specialist protective clothing eg
chain-mail aprons high-visibility clothing
Hands and arms
Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric
shock skin infection disease or contamination
Options Gloves gauntlets mitts wristcuffs armlets
Feet and legs
Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and
chemical splash abrasion
Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole
gaiters leggings spats
10
Indian Market Scenario
The personal protective equipment (PPE) market is highly fragmented serving the needs of different
industries to provide safer working environment to the worker The present regulatory environment is
helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory
for every industry to provide necessary protective equipments to the workers The United States is
leading the market in terms of importing PPE from other parts of the world on the contrary China is
the largest exporter of PPE with further prospects to grow
The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a
major role apart from that food industry is also one of the major contributor Also in manufacturing
industry demand is growing due to new safety regulations The women PPE market shows potential
to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is
a major contributor in industry revenue generation
Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment
Market provides an in-depth analysis of the personal protective equipment (PPE) market in India
The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The
product segments analysed in this study include Above-the-neck PPE Protective clothing
Respiratory protective equipment Protective Gloves Protective Footwear The base year for the
study is 2009 and the forecast period is from 2010 to 2016 The study provides key market
metrics such as market sizing competitive structure factors influencing the market and critical
success factors for the defined PPE segments across various end-user egments However low-
cost uncertified and sub-standard products that decrease the safety levels of personnel and erode
the market shares of certified PPE manufacturers currently dominate the market The high price
sensitivity among end users discourages market growth in terms of revenues Further no
incentives are available for those who adopt high quality product offerings Some end users even
tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE
marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE
products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst
ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the
11
potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to
encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growth
The Indian PPE markets foremost challenge is to create more awareness among end users about
the correct PPE products to be used in various industries says the analyst Lack of enforcement
of governments occupational and safety regulations only reduce the potential of the total PPE
market Hence PPE manufacturers face the responsibility to encourage industries to invest in
certified quality products despite the products high price
There is concern in the government mdash it has set up a taskforce to formulate a national policy on
occupational safety and health mdash but industry experts believe that preparedness for safety has to
come from the top and every CEO has to wear the hat of a chief safety officer While awareness
among manufacturing clusters is growing overall safety preparedness is low mdash especially on the
shop floor and it is not in the radar of managements in India Experts say safety is more or less
followed in the same way as corporate governance Its in the books But not in daily practice
says the CEO of a multinational firm
Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for
India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms
are going global they see direct economic benefits if safety norms are followed
Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash
who has registered substantial success in reducing injuries in their plants to zero levels mdash
recently entered the safety business in India
Big casualties usually happen in sectors such as aviation transportation retail outlets and
railways Research has shown that 96 per cent of the accidents are caused by human error with
remaining caused by accidents
12
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Certificate
This is to certify that S M Shujauddin of BBA 3rdsem from Jagannath International
Management School affiliated to ldquoGuru Gobind Singh Indraprastha University New Delhirdquo
has worked under my supervision and guidance on ldquoTo Study Customer Satisfaction for
KarQuest Safety Wears Incrdquo He was in constant touch with me and the matter embodied in
this report is original and authentic and same recommended for evaluation I wish him all the
best for his entire future endeavor
Mrs Anu Bharadwaj
Project Guide
3
Abstract
The PPE industry is highly competitive fragmented and complex with multiple products The
products and services that are easily replicated together with informed and demanding consumer
markets add to the complexity of the dynamic and fast changing PPE industry The companies
try to differentiate themselves on the basis of corporate identity The purpose of the current study
was to understand ldquoCustomer Satisfaction for KarQuest Safety Wears Incrdquo and how do and
on what attributes customer choose a particular brand and the frequency of their purchase
With India slowly gaining stature as a manufacturing hub growth opportunities are rife
manufactures of Personal Protective Equipment (PPE) across various industries However better
awareness among end users regarding the importance of good quality PPE and regulatory
support will be a prerequisite for the market to reach its potential
Currently low cost uncertified and sub-standard products that increase the safety levels of
personnel and erode the market shares of certified PPE manufacturers dominate the Indian PPE
market The high price sensitivity among end users also discourages market growth in terms of
revenues Further no incentives are available for those who adopt high quality product offerings
Some end users even tend to re-use the disposable PPE especially protective clothing and
gloves
ldquoThe Indian PPE marketrsquos foremost challenge is to create more awareness among end users
about the correct PPE products- to be used in various industriesrdquo says Frost amp Sullivan Industry
Analyst ldquoLack enforcement of governmentrsquos occupational and safety regulations only
reduce the potential of the total PPE marketrdquo
The governmentrsquos failure to ensure the compliance of safety regulations shifts the responsibility
of creating better awareness about the PPE products on to the manufacturers Therefore the PPE
manufacturers must take the initiative to drive sales growth in high quality PPE by encouraging
industries to invest in certified quality products despite their high price
To begin with PPE manufacturers must introduce a diverse range of products to cater to various
price segments A well-planned distribution network will further ensure that the products reach
the right end users
4
ldquoBy introducing training initiative investing in branding and setting up an organization to
initiate stringent enforcement of safety standards the PPE market in India is already poised for a
steady growthrdquo While world market for Personal Protective Equipment to reach US $ 333
Billion by 2015 according to New Report by Global Industry Analysts Inc
Personal protective equipment has for long remained functionality driven products However
growing consumer desire to combine safety with style and protection with comfort is leading to
effervesce in innovation A staggering array of products and solutions are now being offered
with an option for customization wherever required Longstanding growth drivers in this market
which have and which will continue to push gains include legislations which enforce standards
of worker safety employment rates increasing awareness regarding safety among industrial
workforce level of construction activity rising sense of professionalism that accelerates
acceptance of protective wear as part of workerrsquos paraphernalia and rise in career prospects for
risky professions Personal protective clothing and equipment equipped with hybrid materials
smart technology and nanotechnology will witness rising demand Products with integrated PPE
(personal protective equipment) will provide increased revenues in long term
Key players in the International market place include 3M Company Alpha Pro Tech Ltd
Ansell Healthcare Products LLC Avon-ISI BartelsRieger Atemschutztechnik GmbH amp Co
Bekina NV Bjoumlrnklaumlder AB Draumlgerwerk AG amp Co Eurodress GmbH Interspiro Gateway
Safety Inc Honeywell Life Safety Jallatte Group JSP Ltd Kimberly-Clark Professional
Latchways Plc Kwintet AB Mine Safety Appliances Company Moldex-Metric Inc Pacific
Helmets (NZ) Ltd Respire Ltd Saf-T-Gard International Inc Sioen Industries NV Skylotec
GmbH Scott Health amp Safety Sperian Protection Wells Lamont Industry Group Z ampV Group
among others
In Indian market the major players are Karam LibertyGroup (only in safety shoe)
Acme(Safety shoe) Unicare Emergency Equipment Pvt Ltd Mallcom India Pvt Ltd JIwan
lal Group of company Kolkata Super Safety services Firetex
5
Table of Contents
Chapter No Contents Page no
1 Introduction to Industry 7
2 Introduction to Company 17
3 Research Methodology 27
4 Data Analysis 30
5 Fact amp Findings 40
6 Recommendation 41
7 Conclusion 42
8 Annexure
81 Bibliography
82 Questionnaire
43
44
6
Chapter- I
Introduction to Industry
PPE Industry in India
Indian personal protective equipment (PPE) market The product segments analysed in this study
include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective
gloves Protective footwear
Research Overview
This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective
Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)
market in India The study provides key market metrics such as market sizing competitive
structure factors influencing the market and critical
success factors for defined PPE segments across various end-user segments In this research
Frost amp Sullivans expert analysts thoroughly examine the following market segments above-
the-neck PPE protective clothing respiratory protective equipment protective gloves and
protective footwear
This comprehensive objective information allows your company to mitigate risk identify new
opportunities and drive effective strategies for growth
Market Overview
Increasing Awareness among End Users across Various Industries Propels Market for PPE in
India
With India rebounding quickly from the economic downturn recovery in the manufacturing
sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as
increasing number of MNCs have setup manufacturing units in the country In response
industries across various sectors are adopting several qualitative steps including protective
measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end
7
users about improving the safety standards of their employees opens up opportunities for
manufacturers of certified personal protective equipmentrdquo notes the analyst of this research
service
However low-cost uncertified and sub-standard products that decrease the safety levels of
personnel and erode the market shares of certified PPE manufacturers currently dominate the
market The high price sensitivity among end users discourages market growth in terms of
revenues Further no incentives are available for those who adopt high quality product offerings
Some end users even tend to re-use disposable PPE especially protective clothing and gloves
ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users
about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo
says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only
reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility
to encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes
the analyst
What Is PPE
PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection
against the weather) which is intended to be worn or held by a person at work and which protects
him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection
high-visibility clothing safety footwear and safety harnesses
8
Further PPE can be defined as follows
PPE means any device or appliance designed to be worn or held by an individual for protection
against one or more health and safety hazards
PPE also includes
1048713 A unit constituted by several devices or appliances which have been integrally combined by
the manufacturer for the protection of an individual against one or more potentially simultaneous
risks
1048713 A protective device or appliance combined separately or inseparately with personal non-
protective equipment worn or held by an individual for the execution of a specific activity
1048713 Interchangeable components which are essential to its satisfactory functioning and used
exclusively for such equipment
What do the Regulations require
The main requirement of the PPE at Work Regulations 1992 is that personal protective
equipment is to be supplied and used at work wherever there are risks to health and safety that
cannot be adequately controlled in other ways
The Regulations also require that PPE
is properly assessed before use to ensure it is suitable
is maintained and stored properly
is provided with instructions on how to use it safely and is used correctly by employees
The hazards and types of PPE
Eyes
Hazards Chemical or metal splash dust projectiles gas and vapour radiation
Options Safety spectacles goggles faceshields visors
Head
Hazards Impact from falling or flying objects risk of head bumping hair
entanglement
Options A range of helmets and bump caps
9
Breathing
Hazards Dust vapour gas oxygen-deficient atmospheres
Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed
helmets breathing apparatus
Protecting the body
Hazards Temperature extremes adverse weather chemical or metal splash spray from
pressure leaks or spray guns impact or penetration contaminated dust excessive wear or
entanglement of own clothing
Options Conventional or disposable overalls boiler suits specialist protective clothing eg
chain-mail aprons high-visibility clothing
Hands and arms
Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric
shock skin infection disease or contamination
Options Gloves gauntlets mitts wristcuffs armlets
Feet and legs
Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and
chemical splash abrasion
Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole
gaiters leggings spats
10
Indian Market Scenario
The personal protective equipment (PPE) market is highly fragmented serving the needs of different
industries to provide safer working environment to the worker The present regulatory environment is
helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory
for every industry to provide necessary protective equipments to the workers The United States is
leading the market in terms of importing PPE from other parts of the world on the contrary China is
the largest exporter of PPE with further prospects to grow
The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a
major role apart from that food industry is also one of the major contributor Also in manufacturing
industry demand is growing due to new safety regulations The women PPE market shows potential
to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is
a major contributor in industry revenue generation
Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment
Market provides an in-depth analysis of the personal protective equipment (PPE) market in India
The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The
product segments analysed in this study include Above-the-neck PPE Protective clothing
Respiratory protective equipment Protective Gloves Protective Footwear The base year for the
study is 2009 and the forecast period is from 2010 to 2016 The study provides key market
metrics such as market sizing competitive structure factors influencing the market and critical
success factors for the defined PPE segments across various end-user egments However low-
cost uncertified and sub-standard products that decrease the safety levels of personnel and erode
the market shares of certified PPE manufacturers currently dominate the market The high price
sensitivity among end users discourages market growth in terms of revenues Further no
incentives are available for those who adopt high quality product offerings Some end users even
tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE
marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE
products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst
ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the
11
potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to
encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growth
The Indian PPE markets foremost challenge is to create more awareness among end users about
the correct PPE products to be used in various industries says the analyst Lack of enforcement
of governments occupational and safety regulations only reduce the potential of the total PPE
market Hence PPE manufacturers face the responsibility to encourage industries to invest in
certified quality products despite the products high price
There is concern in the government mdash it has set up a taskforce to formulate a national policy on
occupational safety and health mdash but industry experts believe that preparedness for safety has to
come from the top and every CEO has to wear the hat of a chief safety officer While awareness
among manufacturing clusters is growing overall safety preparedness is low mdash especially on the
shop floor and it is not in the radar of managements in India Experts say safety is more or less
followed in the same way as corporate governance Its in the books But not in daily practice
says the CEO of a multinational firm
Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for
India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms
are going global they see direct economic benefits if safety norms are followed
Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash
who has registered substantial success in reducing injuries in their plants to zero levels mdash
recently entered the safety business in India
Big casualties usually happen in sectors such as aviation transportation retail outlets and
railways Research has shown that 96 per cent of the accidents are caused by human error with
remaining caused by accidents
12
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Abstract
The PPE industry is highly competitive fragmented and complex with multiple products The
products and services that are easily replicated together with informed and demanding consumer
markets add to the complexity of the dynamic and fast changing PPE industry The companies
try to differentiate themselves on the basis of corporate identity The purpose of the current study
was to understand ldquoCustomer Satisfaction for KarQuest Safety Wears Incrdquo and how do and
on what attributes customer choose a particular brand and the frequency of their purchase
With India slowly gaining stature as a manufacturing hub growth opportunities are rife
manufactures of Personal Protective Equipment (PPE) across various industries However better
awareness among end users regarding the importance of good quality PPE and regulatory
support will be a prerequisite for the market to reach its potential
Currently low cost uncertified and sub-standard products that increase the safety levels of
personnel and erode the market shares of certified PPE manufacturers dominate the Indian PPE
market The high price sensitivity among end users also discourages market growth in terms of
revenues Further no incentives are available for those who adopt high quality product offerings
Some end users even tend to re-use the disposable PPE especially protective clothing and
gloves
ldquoThe Indian PPE marketrsquos foremost challenge is to create more awareness among end users
about the correct PPE products- to be used in various industriesrdquo says Frost amp Sullivan Industry
Analyst ldquoLack enforcement of governmentrsquos occupational and safety regulations only
reduce the potential of the total PPE marketrdquo
The governmentrsquos failure to ensure the compliance of safety regulations shifts the responsibility
of creating better awareness about the PPE products on to the manufacturers Therefore the PPE
manufacturers must take the initiative to drive sales growth in high quality PPE by encouraging
industries to invest in certified quality products despite their high price
To begin with PPE manufacturers must introduce a diverse range of products to cater to various
price segments A well-planned distribution network will further ensure that the products reach
the right end users
4
ldquoBy introducing training initiative investing in branding and setting up an organization to
initiate stringent enforcement of safety standards the PPE market in India is already poised for a
steady growthrdquo While world market for Personal Protective Equipment to reach US $ 333
Billion by 2015 according to New Report by Global Industry Analysts Inc
Personal protective equipment has for long remained functionality driven products However
growing consumer desire to combine safety with style and protection with comfort is leading to
effervesce in innovation A staggering array of products and solutions are now being offered
with an option for customization wherever required Longstanding growth drivers in this market
which have and which will continue to push gains include legislations which enforce standards
of worker safety employment rates increasing awareness regarding safety among industrial
workforce level of construction activity rising sense of professionalism that accelerates
acceptance of protective wear as part of workerrsquos paraphernalia and rise in career prospects for
risky professions Personal protective clothing and equipment equipped with hybrid materials
smart technology and nanotechnology will witness rising demand Products with integrated PPE
(personal protective equipment) will provide increased revenues in long term
Key players in the International market place include 3M Company Alpha Pro Tech Ltd
Ansell Healthcare Products LLC Avon-ISI BartelsRieger Atemschutztechnik GmbH amp Co
Bekina NV Bjoumlrnklaumlder AB Draumlgerwerk AG amp Co Eurodress GmbH Interspiro Gateway
Safety Inc Honeywell Life Safety Jallatte Group JSP Ltd Kimberly-Clark Professional
Latchways Plc Kwintet AB Mine Safety Appliances Company Moldex-Metric Inc Pacific
Helmets (NZ) Ltd Respire Ltd Saf-T-Gard International Inc Sioen Industries NV Skylotec
GmbH Scott Health amp Safety Sperian Protection Wells Lamont Industry Group Z ampV Group
among others
In Indian market the major players are Karam LibertyGroup (only in safety shoe)
Acme(Safety shoe) Unicare Emergency Equipment Pvt Ltd Mallcom India Pvt Ltd JIwan
lal Group of company Kolkata Super Safety services Firetex
5
Table of Contents
Chapter No Contents Page no
1 Introduction to Industry 7
2 Introduction to Company 17
3 Research Methodology 27
4 Data Analysis 30
5 Fact amp Findings 40
6 Recommendation 41
7 Conclusion 42
8 Annexure
81 Bibliography
82 Questionnaire
43
44
6
Chapter- I
Introduction to Industry
PPE Industry in India
Indian personal protective equipment (PPE) market The product segments analysed in this study
include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective
gloves Protective footwear
Research Overview
This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective
Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)
market in India The study provides key market metrics such as market sizing competitive
structure factors influencing the market and critical
success factors for defined PPE segments across various end-user segments In this research
Frost amp Sullivans expert analysts thoroughly examine the following market segments above-
the-neck PPE protective clothing respiratory protective equipment protective gloves and
protective footwear
This comprehensive objective information allows your company to mitigate risk identify new
opportunities and drive effective strategies for growth
Market Overview
Increasing Awareness among End Users across Various Industries Propels Market for PPE in
India
With India rebounding quickly from the economic downturn recovery in the manufacturing
sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as
increasing number of MNCs have setup manufacturing units in the country In response
industries across various sectors are adopting several qualitative steps including protective
measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end
7
users about improving the safety standards of their employees opens up opportunities for
manufacturers of certified personal protective equipmentrdquo notes the analyst of this research
service
However low-cost uncertified and sub-standard products that decrease the safety levels of
personnel and erode the market shares of certified PPE manufacturers currently dominate the
market The high price sensitivity among end users discourages market growth in terms of
revenues Further no incentives are available for those who adopt high quality product offerings
Some end users even tend to re-use disposable PPE especially protective clothing and gloves
ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users
about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo
says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only
reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility
to encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes
the analyst
What Is PPE
PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection
against the weather) which is intended to be worn or held by a person at work and which protects
him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection
high-visibility clothing safety footwear and safety harnesses
8
Further PPE can be defined as follows
PPE means any device or appliance designed to be worn or held by an individual for protection
against one or more health and safety hazards
PPE also includes
1048713 A unit constituted by several devices or appliances which have been integrally combined by
the manufacturer for the protection of an individual against one or more potentially simultaneous
risks
1048713 A protective device or appliance combined separately or inseparately with personal non-
protective equipment worn or held by an individual for the execution of a specific activity
1048713 Interchangeable components which are essential to its satisfactory functioning and used
exclusively for such equipment
What do the Regulations require
The main requirement of the PPE at Work Regulations 1992 is that personal protective
equipment is to be supplied and used at work wherever there are risks to health and safety that
cannot be adequately controlled in other ways
The Regulations also require that PPE
is properly assessed before use to ensure it is suitable
is maintained and stored properly
is provided with instructions on how to use it safely and is used correctly by employees
The hazards and types of PPE
Eyes
Hazards Chemical or metal splash dust projectiles gas and vapour radiation
Options Safety spectacles goggles faceshields visors
Head
Hazards Impact from falling or flying objects risk of head bumping hair
entanglement
Options A range of helmets and bump caps
9
Breathing
Hazards Dust vapour gas oxygen-deficient atmospheres
Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed
helmets breathing apparatus
Protecting the body
Hazards Temperature extremes adverse weather chemical or metal splash spray from
pressure leaks or spray guns impact or penetration contaminated dust excessive wear or
entanglement of own clothing
Options Conventional or disposable overalls boiler suits specialist protective clothing eg
chain-mail aprons high-visibility clothing
Hands and arms
Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric
shock skin infection disease or contamination
Options Gloves gauntlets mitts wristcuffs armlets
Feet and legs
Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and
chemical splash abrasion
Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole
gaiters leggings spats
10
Indian Market Scenario
The personal protective equipment (PPE) market is highly fragmented serving the needs of different
industries to provide safer working environment to the worker The present regulatory environment is
helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory
for every industry to provide necessary protective equipments to the workers The United States is
leading the market in terms of importing PPE from other parts of the world on the contrary China is
the largest exporter of PPE with further prospects to grow
The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a
major role apart from that food industry is also one of the major contributor Also in manufacturing
industry demand is growing due to new safety regulations The women PPE market shows potential
to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is
a major contributor in industry revenue generation
Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment
Market provides an in-depth analysis of the personal protective equipment (PPE) market in India
The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The
product segments analysed in this study include Above-the-neck PPE Protective clothing
Respiratory protective equipment Protective Gloves Protective Footwear The base year for the
study is 2009 and the forecast period is from 2010 to 2016 The study provides key market
metrics such as market sizing competitive structure factors influencing the market and critical
success factors for the defined PPE segments across various end-user egments However low-
cost uncertified and sub-standard products that decrease the safety levels of personnel and erode
the market shares of certified PPE manufacturers currently dominate the market The high price
sensitivity among end users discourages market growth in terms of revenues Further no
incentives are available for those who adopt high quality product offerings Some end users even
tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE
marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE
products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst
ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the
11
potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to
encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growth
The Indian PPE markets foremost challenge is to create more awareness among end users about
the correct PPE products to be used in various industries says the analyst Lack of enforcement
of governments occupational and safety regulations only reduce the potential of the total PPE
market Hence PPE manufacturers face the responsibility to encourage industries to invest in
certified quality products despite the products high price
There is concern in the government mdash it has set up a taskforce to formulate a national policy on
occupational safety and health mdash but industry experts believe that preparedness for safety has to
come from the top and every CEO has to wear the hat of a chief safety officer While awareness
among manufacturing clusters is growing overall safety preparedness is low mdash especially on the
shop floor and it is not in the radar of managements in India Experts say safety is more or less
followed in the same way as corporate governance Its in the books But not in daily practice
says the CEO of a multinational firm
Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for
India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms
are going global they see direct economic benefits if safety norms are followed
Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash
who has registered substantial success in reducing injuries in their plants to zero levels mdash
recently entered the safety business in India
Big casualties usually happen in sectors such as aviation transportation retail outlets and
railways Research has shown that 96 per cent of the accidents are caused by human error with
remaining caused by accidents
12
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
ldquoBy introducing training initiative investing in branding and setting up an organization to
initiate stringent enforcement of safety standards the PPE market in India is already poised for a
steady growthrdquo While world market for Personal Protective Equipment to reach US $ 333
Billion by 2015 according to New Report by Global Industry Analysts Inc
Personal protective equipment has for long remained functionality driven products However
growing consumer desire to combine safety with style and protection with comfort is leading to
effervesce in innovation A staggering array of products and solutions are now being offered
with an option for customization wherever required Longstanding growth drivers in this market
which have and which will continue to push gains include legislations which enforce standards
of worker safety employment rates increasing awareness regarding safety among industrial
workforce level of construction activity rising sense of professionalism that accelerates
acceptance of protective wear as part of workerrsquos paraphernalia and rise in career prospects for
risky professions Personal protective clothing and equipment equipped with hybrid materials
smart technology and nanotechnology will witness rising demand Products with integrated PPE
(personal protective equipment) will provide increased revenues in long term
Key players in the International market place include 3M Company Alpha Pro Tech Ltd
Ansell Healthcare Products LLC Avon-ISI BartelsRieger Atemschutztechnik GmbH amp Co
Bekina NV Bjoumlrnklaumlder AB Draumlgerwerk AG amp Co Eurodress GmbH Interspiro Gateway
Safety Inc Honeywell Life Safety Jallatte Group JSP Ltd Kimberly-Clark Professional
Latchways Plc Kwintet AB Mine Safety Appliances Company Moldex-Metric Inc Pacific
Helmets (NZ) Ltd Respire Ltd Saf-T-Gard International Inc Sioen Industries NV Skylotec
GmbH Scott Health amp Safety Sperian Protection Wells Lamont Industry Group Z ampV Group
among others
In Indian market the major players are Karam LibertyGroup (only in safety shoe)
Acme(Safety shoe) Unicare Emergency Equipment Pvt Ltd Mallcom India Pvt Ltd JIwan
lal Group of company Kolkata Super Safety services Firetex
5
Table of Contents
Chapter No Contents Page no
1 Introduction to Industry 7
2 Introduction to Company 17
3 Research Methodology 27
4 Data Analysis 30
5 Fact amp Findings 40
6 Recommendation 41
7 Conclusion 42
8 Annexure
81 Bibliography
82 Questionnaire
43
44
6
Chapter- I
Introduction to Industry
PPE Industry in India
Indian personal protective equipment (PPE) market The product segments analysed in this study
include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective
gloves Protective footwear
Research Overview
This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective
Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)
market in India The study provides key market metrics such as market sizing competitive
structure factors influencing the market and critical
success factors for defined PPE segments across various end-user segments In this research
Frost amp Sullivans expert analysts thoroughly examine the following market segments above-
the-neck PPE protective clothing respiratory protective equipment protective gloves and
protective footwear
This comprehensive objective information allows your company to mitigate risk identify new
opportunities and drive effective strategies for growth
Market Overview
Increasing Awareness among End Users across Various Industries Propels Market for PPE in
India
With India rebounding quickly from the economic downturn recovery in the manufacturing
sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as
increasing number of MNCs have setup manufacturing units in the country In response
industries across various sectors are adopting several qualitative steps including protective
measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end
7
users about improving the safety standards of their employees opens up opportunities for
manufacturers of certified personal protective equipmentrdquo notes the analyst of this research
service
However low-cost uncertified and sub-standard products that decrease the safety levels of
personnel and erode the market shares of certified PPE manufacturers currently dominate the
market The high price sensitivity among end users discourages market growth in terms of
revenues Further no incentives are available for those who adopt high quality product offerings
Some end users even tend to re-use disposable PPE especially protective clothing and gloves
ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users
about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo
says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only
reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility
to encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes
the analyst
What Is PPE
PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection
against the weather) which is intended to be worn or held by a person at work and which protects
him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection
high-visibility clothing safety footwear and safety harnesses
8
Further PPE can be defined as follows
PPE means any device or appliance designed to be worn or held by an individual for protection
against one or more health and safety hazards
PPE also includes
1048713 A unit constituted by several devices or appliances which have been integrally combined by
the manufacturer for the protection of an individual against one or more potentially simultaneous
risks
1048713 A protective device or appliance combined separately or inseparately with personal non-
protective equipment worn or held by an individual for the execution of a specific activity
1048713 Interchangeable components which are essential to its satisfactory functioning and used
exclusively for such equipment
What do the Regulations require
The main requirement of the PPE at Work Regulations 1992 is that personal protective
equipment is to be supplied and used at work wherever there are risks to health and safety that
cannot be adequately controlled in other ways
The Regulations also require that PPE
is properly assessed before use to ensure it is suitable
is maintained and stored properly
is provided with instructions on how to use it safely and is used correctly by employees
The hazards and types of PPE
Eyes
Hazards Chemical or metal splash dust projectiles gas and vapour radiation
Options Safety spectacles goggles faceshields visors
Head
Hazards Impact from falling or flying objects risk of head bumping hair
entanglement
Options A range of helmets and bump caps
9
Breathing
Hazards Dust vapour gas oxygen-deficient atmospheres
Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed
helmets breathing apparatus
Protecting the body
Hazards Temperature extremes adverse weather chemical or metal splash spray from
pressure leaks or spray guns impact or penetration contaminated dust excessive wear or
entanglement of own clothing
Options Conventional or disposable overalls boiler suits specialist protective clothing eg
chain-mail aprons high-visibility clothing
Hands and arms
Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric
shock skin infection disease or contamination
Options Gloves gauntlets mitts wristcuffs armlets
Feet and legs
Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and
chemical splash abrasion
Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole
gaiters leggings spats
10
Indian Market Scenario
The personal protective equipment (PPE) market is highly fragmented serving the needs of different
industries to provide safer working environment to the worker The present regulatory environment is
helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory
for every industry to provide necessary protective equipments to the workers The United States is
leading the market in terms of importing PPE from other parts of the world on the contrary China is
the largest exporter of PPE with further prospects to grow
The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a
major role apart from that food industry is also one of the major contributor Also in manufacturing
industry demand is growing due to new safety regulations The women PPE market shows potential
to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is
a major contributor in industry revenue generation
Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment
Market provides an in-depth analysis of the personal protective equipment (PPE) market in India
The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The
product segments analysed in this study include Above-the-neck PPE Protective clothing
Respiratory protective equipment Protective Gloves Protective Footwear The base year for the
study is 2009 and the forecast period is from 2010 to 2016 The study provides key market
metrics such as market sizing competitive structure factors influencing the market and critical
success factors for the defined PPE segments across various end-user egments However low-
cost uncertified and sub-standard products that decrease the safety levels of personnel and erode
the market shares of certified PPE manufacturers currently dominate the market The high price
sensitivity among end users discourages market growth in terms of revenues Further no
incentives are available for those who adopt high quality product offerings Some end users even
tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE
marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE
products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst
ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the
11
potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to
encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growth
The Indian PPE markets foremost challenge is to create more awareness among end users about
the correct PPE products to be used in various industries says the analyst Lack of enforcement
of governments occupational and safety regulations only reduce the potential of the total PPE
market Hence PPE manufacturers face the responsibility to encourage industries to invest in
certified quality products despite the products high price
There is concern in the government mdash it has set up a taskforce to formulate a national policy on
occupational safety and health mdash but industry experts believe that preparedness for safety has to
come from the top and every CEO has to wear the hat of a chief safety officer While awareness
among manufacturing clusters is growing overall safety preparedness is low mdash especially on the
shop floor and it is not in the radar of managements in India Experts say safety is more or less
followed in the same way as corporate governance Its in the books But not in daily practice
says the CEO of a multinational firm
Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for
India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms
are going global they see direct economic benefits if safety norms are followed
Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash
who has registered substantial success in reducing injuries in their plants to zero levels mdash
recently entered the safety business in India
Big casualties usually happen in sectors such as aviation transportation retail outlets and
railways Research has shown that 96 per cent of the accidents are caused by human error with
remaining caused by accidents
12
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Table of Contents
Chapter No Contents Page no
1 Introduction to Industry 7
2 Introduction to Company 17
3 Research Methodology 27
4 Data Analysis 30
5 Fact amp Findings 40
6 Recommendation 41
7 Conclusion 42
8 Annexure
81 Bibliography
82 Questionnaire
43
44
6
Chapter- I
Introduction to Industry
PPE Industry in India
Indian personal protective equipment (PPE) market The product segments analysed in this study
include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective
gloves Protective footwear
Research Overview
This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective
Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)
market in India The study provides key market metrics such as market sizing competitive
structure factors influencing the market and critical
success factors for defined PPE segments across various end-user segments In this research
Frost amp Sullivans expert analysts thoroughly examine the following market segments above-
the-neck PPE protective clothing respiratory protective equipment protective gloves and
protective footwear
This comprehensive objective information allows your company to mitigate risk identify new
opportunities and drive effective strategies for growth
Market Overview
Increasing Awareness among End Users across Various Industries Propels Market for PPE in
India
With India rebounding quickly from the economic downturn recovery in the manufacturing
sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as
increasing number of MNCs have setup manufacturing units in the country In response
industries across various sectors are adopting several qualitative steps including protective
measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end
7
users about improving the safety standards of their employees opens up opportunities for
manufacturers of certified personal protective equipmentrdquo notes the analyst of this research
service
However low-cost uncertified and sub-standard products that decrease the safety levels of
personnel and erode the market shares of certified PPE manufacturers currently dominate the
market The high price sensitivity among end users discourages market growth in terms of
revenues Further no incentives are available for those who adopt high quality product offerings
Some end users even tend to re-use disposable PPE especially protective clothing and gloves
ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users
about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo
says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only
reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility
to encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes
the analyst
What Is PPE
PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection
against the weather) which is intended to be worn or held by a person at work and which protects
him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection
high-visibility clothing safety footwear and safety harnesses
8
Further PPE can be defined as follows
PPE means any device or appliance designed to be worn or held by an individual for protection
against one or more health and safety hazards
PPE also includes
1048713 A unit constituted by several devices or appliances which have been integrally combined by
the manufacturer for the protection of an individual against one or more potentially simultaneous
risks
1048713 A protective device or appliance combined separately or inseparately with personal non-
protective equipment worn or held by an individual for the execution of a specific activity
1048713 Interchangeable components which are essential to its satisfactory functioning and used
exclusively for such equipment
What do the Regulations require
The main requirement of the PPE at Work Regulations 1992 is that personal protective
equipment is to be supplied and used at work wherever there are risks to health and safety that
cannot be adequately controlled in other ways
The Regulations also require that PPE
is properly assessed before use to ensure it is suitable
is maintained and stored properly
is provided with instructions on how to use it safely and is used correctly by employees
The hazards and types of PPE
Eyes
Hazards Chemical or metal splash dust projectiles gas and vapour radiation
Options Safety spectacles goggles faceshields visors
Head
Hazards Impact from falling or flying objects risk of head bumping hair
entanglement
Options A range of helmets and bump caps
9
Breathing
Hazards Dust vapour gas oxygen-deficient atmospheres
Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed
helmets breathing apparatus
Protecting the body
Hazards Temperature extremes adverse weather chemical or metal splash spray from
pressure leaks or spray guns impact or penetration contaminated dust excessive wear or
entanglement of own clothing
Options Conventional or disposable overalls boiler suits specialist protective clothing eg
chain-mail aprons high-visibility clothing
Hands and arms
Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric
shock skin infection disease or contamination
Options Gloves gauntlets mitts wristcuffs armlets
Feet and legs
Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and
chemical splash abrasion
Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole
gaiters leggings spats
10
Indian Market Scenario
The personal protective equipment (PPE) market is highly fragmented serving the needs of different
industries to provide safer working environment to the worker The present regulatory environment is
helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory
for every industry to provide necessary protective equipments to the workers The United States is
leading the market in terms of importing PPE from other parts of the world on the contrary China is
the largest exporter of PPE with further prospects to grow
The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a
major role apart from that food industry is also one of the major contributor Also in manufacturing
industry demand is growing due to new safety regulations The women PPE market shows potential
to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is
a major contributor in industry revenue generation
Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment
Market provides an in-depth analysis of the personal protective equipment (PPE) market in India
The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The
product segments analysed in this study include Above-the-neck PPE Protective clothing
Respiratory protective equipment Protective Gloves Protective Footwear The base year for the
study is 2009 and the forecast period is from 2010 to 2016 The study provides key market
metrics such as market sizing competitive structure factors influencing the market and critical
success factors for the defined PPE segments across various end-user egments However low-
cost uncertified and sub-standard products that decrease the safety levels of personnel and erode
the market shares of certified PPE manufacturers currently dominate the market The high price
sensitivity among end users discourages market growth in terms of revenues Further no
incentives are available for those who adopt high quality product offerings Some end users even
tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE
marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE
products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst
ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the
11
potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to
encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growth
The Indian PPE markets foremost challenge is to create more awareness among end users about
the correct PPE products to be used in various industries says the analyst Lack of enforcement
of governments occupational and safety regulations only reduce the potential of the total PPE
market Hence PPE manufacturers face the responsibility to encourage industries to invest in
certified quality products despite the products high price
There is concern in the government mdash it has set up a taskforce to formulate a national policy on
occupational safety and health mdash but industry experts believe that preparedness for safety has to
come from the top and every CEO has to wear the hat of a chief safety officer While awareness
among manufacturing clusters is growing overall safety preparedness is low mdash especially on the
shop floor and it is not in the radar of managements in India Experts say safety is more or less
followed in the same way as corporate governance Its in the books But not in daily practice
says the CEO of a multinational firm
Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for
India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms
are going global they see direct economic benefits if safety norms are followed
Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash
who has registered substantial success in reducing injuries in their plants to zero levels mdash
recently entered the safety business in India
Big casualties usually happen in sectors such as aviation transportation retail outlets and
railways Research has shown that 96 per cent of the accidents are caused by human error with
remaining caused by accidents
12
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Chapter- I
Introduction to Industry
PPE Industry in India
Indian personal protective equipment (PPE) market The product segments analysed in this study
include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective
gloves Protective footwear
Research Overview
This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective
Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)
market in India The study provides key market metrics such as market sizing competitive
structure factors influencing the market and critical
success factors for defined PPE segments across various end-user segments In this research
Frost amp Sullivans expert analysts thoroughly examine the following market segments above-
the-neck PPE protective clothing respiratory protective equipment protective gloves and
protective footwear
This comprehensive objective information allows your company to mitigate risk identify new
opportunities and drive effective strategies for growth
Market Overview
Increasing Awareness among End Users across Various Industries Propels Market for PPE in
India
With India rebounding quickly from the economic downturn recovery in the manufacturing
sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as
increasing number of MNCs have setup manufacturing units in the country In response
industries across various sectors are adopting several qualitative steps including protective
measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end
7
users about improving the safety standards of their employees opens up opportunities for
manufacturers of certified personal protective equipmentrdquo notes the analyst of this research
service
However low-cost uncertified and sub-standard products that decrease the safety levels of
personnel and erode the market shares of certified PPE manufacturers currently dominate the
market The high price sensitivity among end users discourages market growth in terms of
revenues Further no incentives are available for those who adopt high quality product offerings
Some end users even tend to re-use disposable PPE especially protective clothing and gloves
ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users
about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo
says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only
reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility
to encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes
the analyst
What Is PPE
PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection
against the weather) which is intended to be worn or held by a person at work and which protects
him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection
high-visibility clothing safety footwear and safety harnesses
8
Further PPE can be defined as follows
PPE means any device or appliance designed to be worn or held by an individual for protection
against one or more health and safety hazards
PPE also includes
1048713 A unit constituted by several devices or appliances which have been integrally combined by
the manufacturer for the protection of an individual against one or more potentially simultaneous
risks
1048713 A protective device or appliance combined separately or inseparately with personal non-
protective equipment worn or held by an individual for the execution of a specific activity
1048713 Interchangeable components which are essential to its satisfactory functioning and used
exclusively for such equipment
What do the Regulations require
The main requirement of the PPE at Work Regulations 1992 is that personal protective
equipment is to be supplied and used at work wherever there are risks to health and safety that
cannot be adequately controlled in other ways
The Regulations also require that PPE
is properly assessed before use to ensure it is suitable
is maintained and stored properly
is provided with instructions on how to use it safely and is used correctly by employees
The hazards and types of PPE
Eyes
Hazards Chemical or metal splash dust projectiles gas and vapour radiation
Options Safety spectacles goggles faceshields visors
Head
Hazards Impact from falling or flying objects risk of head bumping hair
entanglement
Options A range of helmets and bump caps
9
Breathing
Hazards Dust vapour gas oxygen-deficient atmospheres
Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed
helmets breathing apparatus
Protecting the body
Hazards Temperature extremes adverse weather chemical or metal splash spray from
pressure leaks or spray guns impact or penetration contaminated dust excessive wear or
entanglement of own clothing
Options Conventional or disposable overalls boiler suits specialist protective clothing eg
chain-mail aprons high-visibility clothing
Hands and arms
Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric
shock skin infection disease or contamination
Options Gloves gauntlets mitts wristcuffs armlets
Feet and legs
Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and
chemical splash abrasion
Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole
gaiters leggings spats
10
Indian Market Scenario
The personal protective equipment (PPE) market is highly fragmented serving the needs of different
industries to provide safer working environment to the worker The present regulatory environment is
helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory
for every industry to provide necessary protective equipments to the workers The United States is
leading the market in terms of importing PPE from other parts of the world on the contrary China is
the largest exporter of PPE with further prospects to grow
The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a
major role apart from that food industry is also one of the major contributor Also in manufacturing
industry demand is growing due to new safety regulations The women PPE market shows potential
to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is
a major contributor in industry revenue generation
Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment
Market provides an in-depth analysis of the personal protective equipment (PPE) market in India
The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The
product segments analysed in this study include Above-the-neck PPE Protective clothing
Respiratory protective equipment Protective Gloves Protective Footwear The base year for the
study is 2009 and the forecast period is from 2010 to 2016 The study provides key market
metrics such as market sizing competitive structure factors influencing the market and critical
success factors for the defined PPE segments across various end-user egments However low-
cost uncertified and sub-standard products that decrease the safety levels of personnel and erode
the market shares of certified PPE manufacturers currently dominate the market The high price
sensitivity among end users discourages market growth in terms of revenues Further no
incentives are available for those who adopt high quality product offerings Some end users even
tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE
marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE
products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst
ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the
11
potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to
encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growth
The Indian PPE markets foremost challenge is to create more awareness among end users about
the correct PPE products to be used in various industries says the analyst Lack of enforcement
of governments occupational and safety regulations only reduce the potential of the total PPE
market Hence PPE manufacturers face the responsibility to encourage industries to invest in
certified quality products despite the products high price
There is concern in the government mdash it has set up a taskforce to formulate a national policy on
occupational safety and health mdash but industry experts believe that preparedness for safety has to
come from the top and every CEO has to wear the hat of a chief safety officer While awareness
among manufacturing clusters is growing overall safety preparedness is low mdash especially on the
shop floor and it is not in the radar of managements in India Experts say safety is more or less
followed in the same way as corporate governance Its in the books But not in daily practice
says the CEO of a multinational firm
Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for
India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms
are going global they see direct economic benefits if safety norms are followed
Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash
who has registered substantial success in reducing injuries in their plants to zero levels mdash
recently entered the safety business in India
Big casualties usually happen in sectors such as aviation transportation retail outlets and
railways Research has shown that 96 per cent of the accidents are caused by human error with
remaining caused by accidents
12
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
users about improving the safety standards of their employees opens up opportunities for
manufacturers of certified personal protective equipmentrdquo notes the analyst of this research
service
However low-cost uncertified and sub-standard products that decrease the safety levels of
personnel and erode the market shares of certified PPE manufacturers currently dominate the
market The high price sensitivity among end users discourages market growth in terms of
revenues Further no incentives are available for those who adopt high quality product offerings
Some end users even tend to re-use disposable PPE especially protective clothing and gloves
ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users
about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo
says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only
reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility
to encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes
the analyst
What Is PPE
PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection
against the weather) which is intended to be worn or held by a person at work and which protects
him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection
high-visibility clothing safety footwear and safety harnesses
8
Further PPE can be defined as follows
PPE means any device or appliance designed to be worn or held by an individual for protection
against one or more health and safety hazards
PPE also includes
1048713 A unit constituted by several devices or appliances which have been integrally combined by
the manufacturer for the protection of an individual against one or more potentially simultaneous
risks
1048713 A protective device or appliance combined separately or inseparately with personal non-
protective equipment worn or held by an individual for the execution of a specific activity
1048713 Interchangeable components which are essential to its satisfactory functioning and used
exclusively for such equipment
What do the Regulations require
The main requirement of the PPE at Work Regulations 1992 is that personal protective
equipment is to be supplied and used at work wherever there are risks to health and safety that
cannot be adequately controlled in other ways
The Regulations also require that PPE
is properly assessed before use to ensure it is suitable
is maintained and stored properly
is provided with instructions on how to use it safely and is used correctly by employees
The hazards and types of PPE
Eyes
Hazards Chemical or metal splash dust projectiles gas and vapour radiation
Options Safety spectacles goggles faceshields visors
Head
Hazards Impact from falling or flying objects risk of head bumping hair
entanglement
Options A range of helmets and bump caps
9
Breathing
Hazards Dust vapour gas oxygen-deficient atmospheres
Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed
helmets breathing apparatus
Protecting the body
Hazards Temperature extremes adverse weather chemical or metal splash spray from
pressure leaks or spray guns impact or penetration contaminated dust excessive wear or
entanglement of own clothing
Options Conventional or disposable overalls boiler suits specialist protective clothing eg
chain-mail aprons high-visibility clothing
Hands and arms
Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric
shock skin infection disease or contamination
Options Gloves gauntlets mitts wristcuffs armlets
Feet and legs
Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and
chemical splash abrasion
Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole
gaiters leggings spats
10
Indian Market Scenario
The personal protective equipment (PPE) market is highly fragmented serving the needs of different
industries to provide safer working environment to the worker The present regulatory environment is
helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory
for every industry to provide necessary protective equipments to the workers The United States is
leading the market in terms of importing PPE from other parts of the world on the contrary China is
the largest exporter of PPE with further prospects to grow
The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a
major role apart from that food industry is also one of the major contributor Also in manufacturing
industry demand is growing due to new safety regulations The women PPE market shows potential
to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is
a major contributor in industry revenue generation
Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment
Market provides an in-depth analysis of the personal protective equipment (PPE) market in India
The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The
product segments analysed in this study include Above-the-neck PPE Protective clothing
Respiratory protective equipment Protective Gloves Protective Footwear The base year for the
study is 2009 and the forecast period is from 2010 to 2016 The study provides key market
metrics such as market sizing competitive structure factors influencing the market and critical
success factors for the defined PPE segments across various end-user egments However low-
cost uncertified and sub-standard products that decrease the safety levels of personnel and erode
the market shares of certified PPE manufacturers currently dominate the market The high price
sensitivity among end users discourages market growth in terms of revenues Further no
incentives are available for those who adopt high quality product offerings Some end users even
tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE
marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE
products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst
ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the
11
potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to
encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growth
The Indian PPE markets foremost challenge is to create more awareness among end users about
the correct PPE products to be used in various industries says the analyst Lack of enforcement
of governments occupational and safety regulations only reduce the potential of the total PPE
market Hence PPE manufacturers face the responsibility to encourage industries to invest in
certified quality products despite the products high price
There is concern in the government mdash it has set up a taskforce to formulate a national policy on
occupational safety and health mdash but industry experts believe that preparedness for safety has to
come from the top and every CEO has to wear the hat of a chief safety officer While awareness
among manufacturing clusters is growing overall safety preparedness is low mdash especially on the
shop floor and it is not in the radar of managements in India Experts say safety is more or less
followed in the same way as corporate governance Its in the books But not in daily practice
says the CEO of a multinational firm
Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for
India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms
are going global they see direct economic benefits if safety norms are followed
Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash
who has registered substantial success in reducing injuries in their plants to zero levels mdash
recently entered the safety business in India
Big casualties usually happen in sectors such as aviation transportation retail outlets and
railways Research has shown that 96 per cent of the accidents are caused by human error with
remaining caused by accidents
12
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Further PPE can be defined as follows
PPE means any device or appliance designed to be worn or held by an individual for protection
against one or more health and safety hazards
PPE also includes
1048713 A unit constituted by several devices or appliances which have been integrally combined by
the manufacturer for the protection of an individual against one or more potentially simultaneous
risks
1048713 A protective device or appliance combined separately or inseparately with personal non-
protective equipment worn or held by an individual for the execution of a specific activity
1048713 Interchangeable components which are essential to its satisfactory functioning and used
exclusively for such equipment
What do the Regulations require
The main requirement of the PPE at Work Regulations 1992 is that personal protective
equipment is to be supplied and used at work wherever there are risks to health and safety that
cannot be adequately controlled in other ways
The Regulations also require that PPE
is properly assessed before use to ensure it is suitable
is maintained and stored properly
is provided with instructions on how to use it safely and is used correctly by employees
The hazards and types of PPE
Eyes
Hazards Chemical or metal splash dust projectiles gas and vapour radiation
Options Safety spectacles goggles faceshields visors
Head
Hazards Impact from falling or flying objects risk of head bumping hair
entanglement
Options A range of helmets and bump caps
9
Breathing
Hazards Dust vapour gas oxygen-deficient atmospheres
Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed
helmets breathing apparatus
Protecting the body
Hazards Temperature extremes adverse weather chemical or metal splash spray from
pressure leaks or spray guns impact or penetration contaminated dust excessive wear or
entanglement of own clothing
Options Conventional or disposable overalls boiler suits specialist protective clothing eg
chain-mail aprons high-visibility clothing
Hands and arms
Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric
shock skin infection disease or contamination
Options Gloves gauntlets mitts wristcuffs armlets
Feet and legs
Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and
chemical splash abrasion
Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole
gaiters leggings spats
10
Indian Market Scenario
The personal protective equipment (PPE) market is highly fragmented serving the needs of different
industries to provide safer working environment to the worker The present regulatory environment is
helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory
for every industry to provide necessary protective equipments to the workers The United States is
leading the market in terms of importing PPE from other parts of the world on the contrary China is
the largest exporter of PPE with further prospects to grow
The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a
major role apart from that food industry is also one of the major contributor Also in manufacturing
industry demand is growing due to new safety regulations The women PPE market shows potential
to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is
a major contributor in industry revenue generation
Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment
Market provides an in-depth analysis of the personal protective equipment (PPE) market in India
The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The
product segments analysed in this study include Above-the-neck PPE Protective clothing
Respiratory protective equipment Protective Gloves Protective Footwear The base year for the
study is 2009 and the forecast period is from 2010 to 2016 The study provides key market
metrics such as market sizing competitive structure factors influencing the market and critical
success factors for the defined PPE segments across various end-user egments However low-
cost uncertified and sub-standard products that decrease the safety levels of personnel and erode
the market shares of certified PPE manufacturers currently dominate the market The high price
sensitivity among end users discourages market growth in terms of revenues Further no
incentives are available for those who adopt high quality product offerings Some end users even
tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE
marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE
products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst
ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the
11
potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to
encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growth
The Indian PPE markets foremost challenge is to create more awareness among end users about
the correct PPE products to be used in various industries says the analyst Lack of enforcement
of governments occupational and safety regulations only reduce the potential of the total PPE
market Hence PPE manufacturers face the responsibility to encourage industries to invest in
certified quality products despite the products high price
There is concern in the government mdash it has set up a taskforce to formulate a national policy on
occupational safety and health mdash but industry experts believe that preparedness for safety has to
come from the top and every CEO has to wear the hat of a chief safety officer While awareness
among manufacturing clusters is growing overall safety preparedness is low mdash especially on the
shop floor and it is not in the radar of managements in India Experts say safety is more or less
followed in the same way as corporate governance Its in the books But not in daily practice
says the CEO of a multinational firm
Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for
India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms
are going global they see direct economic benefits if safety norms are followed
Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash
who has registered substantial success in reducing injuries in their plants to zero levels mdash
recently entered the safety business in India
Big casualties usually happen in sectors such as aviation transportation retail outlets and
railways Research has shown that 96 per cent of the accidents are caused by human error with
remaining caused by accidents
12
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Breathing
Hazards Dust vapour gas oxygen-deficient atmospheres
Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed
helmets breathing apparatus
Protecting the body
Hazards Temperature extremes adverse weather chemical or metal splash spray from
pressure leaks or spray guns impact or penetration contaminated dust excessive wear or
entanglement of own clothing
Options Conventional or disposable overalls boiler suits specialist protective clothing eg
chain-mail aprons high-visibility clothing
Hands and arms
Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric
shock skin infection disease or contamination
Options Gloves gauntlets mitts wristcuffs armlets
Feet and legs
Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and
chemical splash abrasion
Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole
gaiters leggings spats
10
Indian Market Scenario
The personal protective equipment (PPE) market is highly fragmented serving the needs of different
industries to provide safer working environment to the worker The present regulatory environment is
helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory
for every industry to provide necessary protective equipments to the workers The United States is
leading the market in terms of importing PPE from other parts of the world on the contrary China is
the largest exporter of PPE with further prospects to grow
The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a
major role apart from that food industry is also one of the major contributor Also in manufacturing
industry demand is growing due to new safety regulations The women PPE market shows potential
to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is
a major contributor in industry revenue generation
Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment
Market provides an in-depth analysis of the personal protective equipment (PPE) market in India
The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The
product segments analysed in this study include Above-the-neck PPE Protective clothing
Respiratory protective equipment Protective Gloves Protective Footwear The base year for the
study is 2009 and the forecast period is from 2010 to 2016 The study provides key market
metrics such as market sizing competitive structure factors influencing the market and critical
success factors for the defined PPE segments across various end-user egments However low-
cost uncertified and sub-standard products that decrease the safety levels of personnel and erode
the market shares of certified PPE manufacturers currently dominate the market The high price
sensitivity among end users discourages market growth in terms of revenues Further no
incentives are available for those who adopt high quality product offerings Some end users even
tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE
marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE
products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst
ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the
11
potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to
encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growth
The Indian PPE markets foremost challenge is to create more awareness among end users about
the correct PPE products to be used in various industries says the analyst Lack of enforcement
of governments occupational and safety regulations only reduce the potential of the total PPE
market Hence PPE manufacturers face the responsibility to encourage industries to invest in
certified quality products despite the products high price
There is concern in the government mdash it has set up a taskforce to formulate a national policy on
occupational safety and health mdash but industry experts believe that preparedness for safety has to
come from the top and every CEO has to wear the hat of a chief safety officer While awareness
among manufacturing clusters is growing overall safety preparedness is low mdash especially on the
shop floor and it is not in the radar of managements in India Experts say safety is more or less
followed in the same way as corporate governance Its in the books But not in daily practice
says the CEO of a multinational firm
Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for
India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms
are going global they see direct economic benefits if safety norms are followed
Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash
who has registered substantial success in reducing injuries in their plants to zero levels mdash
recently entered the safety business in India
Big casualties usually happen in sectors such as aviation transportation retail outlets and
railways Research has shown that 96 per cent of the accidents are caused by human error with
remaining caused by accidents
12
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Indian Market Scenario
The personal protective equipment (PPE) market is highly fragmented serving the needs of different
industries to provide safer working environment to the worker The present regulatory environment is
helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory
for every industry to provide necessary protective equipments to the workers The United States is
leading the market in terms of importing PPE from other parts of the world on the contrary China is
the largest exporter of PPE with further prospects to grow
The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a
major role apart from that food industry is also one of the major contributor Also in manufacturing
industry demand is growing due to new safety regulations The women PPE market shows potential
to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is
a major contributor in industry revenue generation
Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment
Market provides an in-depth analysis of the personal protective equipment (PPE) market in India
The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The
product segments analysed in this study include Above-the-neck PPE Protective clothing
Respiratory protective equipment Protective Gloves Protective Footwear The base year for the
study is 2009 and the forecast period is from 2010 to 2016 The study provides key market
metrics such as market sizing competitive structure factors influencing the market and critical
success factors for the defined PPE segments across various end-user egments However low-
cost uncertified and sub-standard products that decrease the safety levels of personnel and erode
the market shares of certified PPE manufacturers currently dominate the market The high price
sensitivity among end users discourages market growth in terms of revenues Further no
incentives are available for those who adopt high quality product offerings Some end users even
tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE
marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE
products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst
ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the
11
potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to
encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growth
The Indian PPE markets foremost challenge is to create more awareness among end users about
the correct PPE products to be used in various industries says the analyst Lack of enforcement
of governments occupational and safety regulations only reduce the potential of the total PPE
market Hence PPE manufacturers face the responsibility to encourage industries to invest in
certified quality products despite the products high price
There is concern in the government mdash it has set up a taskforce to formulate a national policy on
occupational safety and health mdash but industry experts believe that preparedness for safety has to
come from the top and every CEO has to wear the hat of a chief safety officer While awareness
among manufacturing clusters is growing overall safety preparedness is low mdash especially on the
shop floor and it is not in the radar of managements in India Experts say safety is more or less
followed in the same way as corporate governance Its in the books But not in daily practice
says the CEO of a multinational firm
Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for
India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms
are going global they see direct economic benefits if safety norms are followed
Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash
who has registered substantial success in reducing injuries in their plants to zero levels mdash
recently entered the safety business in India
Big casualties usually happen in sectors such as aviation transportation retail outlets and
railways Research has shown that 96 per cent of the accidents are caused by human error with
remaining caused by accidents
12
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to
encourage industries to invest in certified quality products despite the productsrsquo high price
Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the
path to growth To begin with manufacturers must take steps to introduce a diverse range of
products to cater to various price segments A well-planned distribution network will further
ensure that the products reach the right end users ldquoHaving introduced training initiatives
invested in branding and the setting up a consortiumorganization to initiate stringent
enforcement of safety standards the PPE market in India is poised for steady growth
The Indian PPE markets foremost challenge is to create more awareness among end users about
the correct PPE products to be used in various industries says the analyst Lack of enforcement
of governments occupational and safety regulations only reduce the potential of the total PPE
market Hence PPE manufacturers face the responsibility to encourage industries to invest in
certified quality products despite the products high price
There is concern in the government mdash it has set up a taskforce to formulate a national policy on
occupational safety and health mdash but industry experts believe that preparedness for safety has to
come from the top and every CEO has to wear the hat of a chief safety officer While awareness
among manufacturing clusters is growing overall safety preparedness is low mdash especially on the
shop floor and it is not in the radar of managements in India Experts say safety is more or less
followed in the same way as corporate governance Its in the books But not in daily practice
says the CEO of a multinational firm
Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for
India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms
are going global they see direct economic benefits if safety norms are followed
Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash
who has registered substantial success in reducing injuries in their plants to zero levels mdash
recently entered the safety business in India
Big casualties usually happen in sectors such as aviation transportation retail outlets and
railways Research has shown that 96 per cent of the accidents are caused by human error with
remaining caused by accidents
12
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
International market Report
CBI Market Survey- The Personal Protective Equipment In The EU KET S
This market survey profiles the EU market for personal protective equipment (PPE)
Product groups
The survey discusses the following product groups
Work wear (Traditional work wear and protective clothing excluding uniforms)
Protective gloves (excluding plastic gloves)
Safety footwear (limited to products incorporating a protective metal toe cap)
Safety headgear (helmets)
Protective glasses
Breathing appliances (air purification)
Fall protection
Life jackets
Market size
The market for PPE covering the product groups under review in this survey EU is estimated
to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the
period 2005-2010 Germany remained the most important market for PPE in the EU despite the
gradually increasing expenditure with its market share of 205 followed by the UK France
Italy Spain and The Netherlands
About 43 of the PPE market in the EU concerned workwear (traditional workwear and
protective clothing) in the period under review The market for traditional workwear decreased
in favour of more specialist protective (CE-marked) clothing Caused by intensive price
competition the market for other major product groups like protective footwear and protective
gloves increased more in volume than in value Expenditure on other PPE products increased in
terms of value
Employers in the ten EU countries which entered the EU in 2004 as well as Romania and
Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed
13
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
For that reason an average annual growth rate of 53 was reached by these countries thereby
outpacing the European average Regarding most of the other EU countries it can be said that
the PPE market was tough in 2005-2010 because of continuous staff reductions and general
cost-saving measures by companies and other organizations
Production
Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26
billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU
followed by Spain Poland and Romania Italy has also been the leading producer of safety
footwear (followed by Germany France Finland and Spain) and safety headgear (followed by
the UK Germany France and Spain) for many years while France was the leading producer of
protective gloves (followed by the UK Spain Poland and Germany)
Increasing levels of price sensitivity among end-users is forcing market participants to re-
evaluate their production options In order to improve their cost competitiveness several EU
manufacturers re-located their production facilities from high-cost economies to low-cost
regions such as the Far East Finding new sales areas and (vertical) integration are major
strategies for PPE companies in the EU
Imports
The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007
of which 51 came from DCs During the period 2005-2010 total EU imports increased
annually 77 in terms of value and 72 in terms of volume The average import price in
2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2
Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed
by Sweden Denmark and Austria
The role of DCs increased strongly in the period 2005-2010 the import share of DCs having
accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in
the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU
(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs
14
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
varied strongly per product group from 2 for breathing appliances to 67 for protective
gloves Total imports of all product groups increased in absolute terms of which safety
headgear footwear and life jackets grew more strongly than average
China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand
and India Total imports from China increased strongly 30 in the whole period 2007-2010
(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010
21 The growth of imports from China increased almost 21 annually during the period 2005-
2010
Exports
The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing
an annual growth of 45 in the period 2005-2010
Italy remained the leading EU exporter mainly caused by its exports of protective footwear
and safety headgear Export activities by the EU countries vary strongly per product group
Trade channels for market entry
Indirect buying from distributors or wholesalers and direct buying from manufacturers are the
most important distribution channels for PPE in the EU followed by rental or lease It is
believed that catalogue business including e-commerce (by manufacturer as well as by
wholesaler) will become the major growth areas throughout most of the European PPE
markets The market share of distributorswholesalers and tender are predicted to increase
meanwhile direct sales from manufacturers rentalleasing retail and other channels are
expected to stay flat
Opportunities and threats
Germany is still the greatest market for PPE followed by the UK and France Per capita
expenditure is high in the UK Germany France and the Scandinavian countries The
highest growth rates were reached in East European countries which joined the EU in
2004
15
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This
percentage was significantly higher for workwear and protective gloves and lower for the
other product groups
Imports from DCs will grow faster than total imports in the coming years mainly to the
detriment of other (EU and non-EU) countries
Exporters of PPE are confronted with many aspects like quality standards (CE marking)
product liability sizing packaging and environmental requirements These result in a lot of
technical requirements together with aspects of design fashion comfort ergonomics
market developments etc
For that reason co-operation in a variety of forms between importer and exporter can be
necessary of which the more far-reaching forms of potential co-operation are joint ventures
and co-makership agreements
Some exporters in DCs might be able to benefit from the current economic crisis EU
manufacturers will increasingly look for ways to work together in order to reduce costs
Moreover with product innovations slowing down and longer product cycles DCs might
have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with
sophisticated products for competitive prices
- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs
to gain entry to the market by offering lsquomore of the samersquo which implies very strong price
competition
16
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Chapter 2
Introduction to company
KarQuest Safety Wears Inc
History
Karquest has got a humble beginning it started by Kausar Hashmi having experience with many
multinationalrsquos and first generation entrepreneur
Karquest was founded in 2002
Started with gloves and industrial Safety Footwear
1 In 2004 Karquest Safety wear Incorporated at Kanpur
2 Started manufacturing safety shoes and gloves
3 In 2007 increase the product range to safety wears and workwears
4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire
entry suits
5 In the same year entered in the Middle East Marketrsquos
6 In 2011 tied with Malaysia based Harvik to market their brand in India
7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves
under brand name Matrix worldwide
8 All the products of Karquest is marketed under brand name Matrix
PROFILE
KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working
under Quality Management System they have specialized in the production of leather and
leather Safety Footwear the growth of our company has been steadily progressive keeping in
pace with trends and demands of the market and thus KarQuest Safetywears have been able to
create niche for ourselves in the world market with impressive products and service
They manufacture all kind of leather and uppers especially security industrial and military type
and follow strict quality control measures right from the purchase of raw materials through to
17
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
every production proceeds to the final finished product They have their own Tannery Safety
boots are made through direct injection process on DESMA machine availiable in single and
double density PU They are specialized in Industrial safety Footwears Occupational amp
protectivefootwearFirefighting boots Military Army Boots innovative technology and quality
control programmes have proven to be the perfect ingredient for customer satisfaction hence
enabling KarQuest to be associated and embraced with opportunities of serving esteemed
business corporations and brand names in Europe Middle East and Latin America
Fabric amp Clothing Factory
They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp
WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18
million Pieces of work wear in different qualities All products are made by industry specific
fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement
Product range includes following
1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest
Bib trousers Uniforms Lab coat Aprons etc
2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments
Water Resistance Garments Hi- Visibility Garments
3Casual Wear- All kinds of fashion Garments
4Hotel Clothing
5Hospital Clothing
Presently they are exporting their products in European Countries Middle East South Africa
Russia USA amp Canada markets We also serve domestic markets
Certificates-
(1) ISO 90012000 certified
(2) OEKO-TEX Standard 100 certified
(3) Licensee of SANFOR
(4) SATRA test report UK
KarQuest Products
18
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
PPE is an important and necessary consideration in the development of a safety programme
Once the safety professional decides that PPE is to be used by workmen it becomes essential to
select the right type of PPE and the management should ensure that the workman not only uses it
but maintains it correctly
Quality of PPE
PPE must meet the following criteria with regard to its quality
(i) Provide absolute and full protection against possible hazard
(ii) It be so designed and manufactured out of such material that it can with stand the
hazard against which it is intended to be used
PPE guidelines have been prepared by the relevant services of the Directorate General -
Enterprise and Industry of the European Commission in collaboration with MemberStates
European industry European standardisation and Notified Bodies and further India BIS
( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to
provide workers ISI and DGMS (Director General of Mine Safety) approved and certified
products to their workers
These guidelines are not only for the use of Member Statesrsquo competent authorities but also by
the main economic operators concerned such as manufacturers their trade associations bodies
in charge of the preparation of standards as well as those entrusted with the conformity
assessment procedures
KarQuest deals in only the four segment of PPE that is
1Safety Foot Wears
2Safety Clothing
3Fire Protection
4Gloves
Safety Shoes can be categorized in the following segments
19
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Safety Clothing
20
Leather Range
PUTPU Series
PUPU Series
ESD Series
PUPUR Series
Vulcanized Nitrile Sole
Fire Boot Services
Goodyear Welted Series
Military amp security Boots
Rubber Range
Chainsaw Boots
Fire Fighter Boots
Fire Chainsaw Boots
Minning Boots
Winter Boots
Food Processing
Boots
Special Purpose Boots
Military Boots
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Fire Protection-
21
Safety Clothing
Coverall (100 cotton and Cotton
and polyster)
FR Coverall Shirts and Trousers
High Visibility Jackets
Electric ARC Protection
Chemical Hazard Resistant
Anti-Static
Oil and Water Resistance
Winter Protection
Rain Protection
Anti- Flame (100 Aramid or combination of Aramid amp Viscose
amp Antistatic)
Miscellaneous
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Gloves Range-
22
Fire Protection
Fire Proximity Suit
Fire Entry Suit
Heat Protective Wear
Structural Firefighting Suit
Welding and Fire Blanket
Fire Helmet
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
23
Gloves Range
Leather Range Knitted Range Rubber Range Kelvar Range
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
24
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Mission and Vision of KarQuest
Mission
Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using
cutting-edge technologies and following the latest trends The group emerged with an enthusiasm
to offer world-class products to its countrymen and it will carry forward the same attitude along
with the determination to be the global leader
Vision
The Group is committed to achieve the highest performance standards in each area of its
business It envisages itself as the most trusted name all over the world
DESMA MACHINE
25
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
SWOT Analysis
Strength
Track record of growth in turnover and profits
Superior quality
Vast experience in domestic and export market
Weaknesses
High prices
High lead time
Less Variety in sports shoes
Opportunity
Quicker response to customers need
To increase share in non leather products
Threats
Heavy competition
More aggressive marketing by foreign competitors in sports shoe markets
Entry of giants of PPE in Indian market with varieties of products
26
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Chapter 3
Research and Methodology
Title-
To Study Customer Satisfaction for KarQuest Safety Wears Inc
Title justification-
I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo
because in todayrsquos scenario the first thing which a company look is for the safety of their
customer
Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and
objectives the study is like a ship without radar So aims and objectives of this study are
a To understand PPE Industry and marketing strategy of Karquest Safety Wears
b To know whether the product is environmental friendly
c To understand the awareness level of KarQuests Product and brand name
d To ascertain the superiority of KarQuest lsquos product with others
e To know how satisfied customers and consultants are with the product they purchase
f To know what the end users and consultants want from the KaQuest
g To know the perception of customers regarding the quality and other factors
h To know the most influential factors that influence
i To know the demand of these products in the government departments
j To know the lead time taken by KarQuest
k To know the strengths weaknesses opportunities and threats KarQuest
27
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Research plan has the following Steps
Data Sources Two types of data were taken into consideration ie Primary data and Secondary
data My major emphasis was on gathering the primary data The secondary data has been used
to make things more clear
i Primary Data Direct collection of data from the source of information including personal
interviewing survey etc
ii Secondary Data Indirect collection of data from sources containing past or recent
information like Annual Publications Books Newspaper and Magazines etc
iii Research Approach
Surveys are best suited for Descriptive Research Surveys are undertaken to learn about
peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these
magnitudes in the general public Therefore I have done this Survey for the Descriptive Research
Process
RESEARCH INSTRUMENT
A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set
of questions was presented to respondents for their answers
SAMPLING PLAN
The sampling plan calls for three decisions
i Sampling unit Who is to be surveyed
The target population must be defined that has to be sampled It is essential to develop a
sampling frame so that everyone in the target population has an equal chance of being sampled
The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and
consultants in DELHI
28
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
ii Sample Size 25 Safety Managers
25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15
consultants (contractors) were the target population
iii Contact Methods Personal Interviews and Phone Calls
Once the sampling plan has been determined the question is how the subject should be contacted
ie by telephone mail or personal interview Here in this survey I have contacted the
respondents through personal interviews and phone calls as well
Collecting the information
i Collection of Primary Data Primary Data is the data collected from the original source In my
survey and study there was optimum availability of primary data because every aspect was
witnesses carefully at each point Questionnaire and personal interviews were the main
instruments which were used for collecting primary data
ii Collection of Secondary Data Secondary Data is the one which has already been collected by
someone else and some other person is using that information The source of secondary data was
some related books and websites related to the company The competent staff of the company
helped me a lot in providing information about the company
Limitation of study
1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe
2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation
errorrdquo from the actual
3 Most of the targeted audiences were not aware about various brands names
4 Some targeted audiences were not friendly and some dint had adequate
knowledge about the products so offered
29
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Chapter 4
Data Analysis
Q1) Have you heard of KarQUEST products
a Yes
b No
Yes 10
No 15
Have you heard of KarQuest
YesNo
Interpratation-
Out of 25 people only 10 know about KarQuest
Q2) While buying PPE products what do you look for
30
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
a Style
b Quality
c Reliability
d Price
Reliability 07
Quality 08
Style 05
Price 05
Buying
ReliabilityQualityStylePrice
Interpretation-
While buying a PPE product people look for quality and reliability and not much is focus on
price and style
Q3)How did you find the quality of the product of KarQuest
31
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
a Very good
b Good
c Average
d Bad
Very Good 08
Good 10
Average 05
Bad 02
Quality
Very GoodGoodAverageBad
Interpretation-
From the above graph it shows that the quality of the KarQuest is good
Q4)Are you satisfied with the KarQuest product and its life
32
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
a Yes
b No
Yes 13
No 12
Are you Satisfied with the Company
YesNo
Interpretation-
The graph shows that the customer are really satisfied with the company
Q5)Is the product environment friendly
33
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
a Yes
b No
Yes 20
No 05
Is Product Environment friendly
YesNo
Interpretation-
This shows that the product is environment friendly
34
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Q6)Does the product has sufficient features
a Yes
b No
Yes 20
No 05
Sufficient Features
Yes No
Interpretation-
The above graph indicates that the company has sufficient features
35
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Q7)Which PPE do you use
a Matrix (KarQuest)
b Mallcom
c Karm
d Warrior
Matrix(KarQuest) 03
Mallcom 10
Karm 06
Warrior 06
Which PPE do you use
Matrix(KarQuest)MallcomKarmWarrior
Interpretation-
It shows that the company needs to do more work on their market to make the product popular
36
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
a Very good
b Good
c Average
d Bad
Very Good 10
Good 08
Average 05
Bad 02
Brand Image
Very GoodGoodAverageBad
Interpretation-
The brand image of the company is very good
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
37
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
a Price
b Quality
c Safety
d Brand image
Price 03
Quality 09
Safety 09
Brand Image 03
Preferance for KarQuest
PriceQualitySafetyBrand Image
Interpretation-
The customer buy the product of KarQuest because of its quality and safety reason and not
because of the price and brand image
Q10)Factors for purchasing on higher price
38
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
a Certified
b Durability
c Brand image
d Eco friendly
Certified 10
Durability 05
Brand Image 04
Eco- Friendly 06
Factor for purchasing at higher price
CertifiedDurabilityBrand ImageEco Friendly
Interpretation-
The factor for purchasing at higher price is about the certified durability and brand image
Chapter 5
39
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Facts and Findings
From the above graphs we can find-
1 Out of 100 people only 45 know about KarQuest
2 While buying a PPE product people look for quality and reliability and not much is focus
on price and style
3 From the above graph it shows that the quality of the KarQuest is very good
4 The graph shows that the customer are really satisfied with the company
5 This shows that the product is environment friendly
6 It shows that the company needs to do more work on their market to make the product
popular
7 The above graph indicates that the company has sufficient features
8 The brand image of the company is very good
9 The customer buy the product of KarQuest because of its quality and safety reason and
not because of the price and brand image
10 The factor for purchasing at higher price is about the certified durability and brand
image
Chapter 6
40
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Recommendation
From the above finding I recommend the company these following things-
KarQuest should try to work on Nano technology which should produce cheaper
products with good quality
The after sales service is good but to win the customersrsquo heart you have to be the best so
KarQuest should be the best in giving after sale service because remember that ldquocustomer
KarQuest should also make CBRN
(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have
great potential and they will increase the profit
The lead taken by KarQuest should be less because not only the customer will suffer but
in the long run the customer will evade and it will surely bring bad name to the company
Company should further reduce its price
Fulfill all the commitments which are made by company
Provide updated information and knowledge to the contractor about the product
Provide equal price to all the customers
Company should improve its grievance handling system
There should be advertisement on the world-wide web also
More local regional advertisements should be there to make people aware about KarQuest
and its products
Chapter 7
41
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Conclusion
The purpose of this report was to understand the concept of To understand Growing market of
certified PPE in India and Europe
o As far as present potential of KarQuest is concerned There are 14 customers which are
buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are
27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of
liberty So there are 8 customers out of 100 customers which are untapped by liberty
o From this research I came to know that mostly people prefer to buy ppe of other brands
most of which are of local brands And are not costly Most of them lie in the price range
of 200-400 Which implies they do not want to spend much on their employees
o Maximum respondents like to buy shoes of PU sole which is a flexible sole
o Price and Quality are the two most important features whixh they take into consider
before purchasing shoesand do not give much importance to design Because design does
not play important role in safety of shoe
o 36 ie maximum people are facing problems regarding size
Chapter 8
42
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
81 Bibliography
Books-
Marketing Management ndash Philip Kotler
Consumer Behaviour 6th Edition by Hawkins Best ad Coney
Marketing Management- Dr CB Gupta
Websites-
1 wwwcbieu
2 wwwresearchandmarketscom
3 safetydeptshefacuk
4 wwwprwebcom
5 Strategic Analysis of the Indian Personal Protective Equipment
Market by frost and sulivan
6 karquestsafetycom
News Paper-
Economic Times
Hindustan Times
Times of India
82 Questionnaire
43
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
Questionnaire for Safety Manager (end users)
Q1) Have you heard of KarQUESTproducts
c Yes
d No
Q2) While buying PPE products what do you look for
e Style
f Quality
g Reliability
h Price
Q3)How did you find the quality of the product of KarQuest
e Very good
f Good
g Average
h Bad
Q4)Are you satisfied with the KarQuest product and its life
c Yes
d No
Q5)Is the product environment friendly5
c Yes
d No
Q6)Does the product has sufficient features
44
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
c Yes
d No
Q7)Which PPE do you use
e Matrix (KarQuest)
f Mallcom
g Karm
h Warrior
Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip
e Very good
f Good
g Average
h Bad
Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip
e Price
f Quality
g Safety
h Brand image
i Any other
Q10)Factors for purchasing on higher price
e Certified
f Durability
g Brand image
h Eco friendly
45
46
46