Date post: | 16-Aug-2015 |
Category: |
Marketing |
Upload: | sameer-mathur |
View: | 46 times |
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Product AdaptationAlter the product to meet local (regional , city , retailer) preferences
Specialized Menu Items McDonald’s IndiaSpecialized menu Items KFC China – “ Dragon Twister”
Brand Element AdaptationPhonetic and semantic translations may change with languages and cultures
If you know what I mean ....
Global AdaptationCompanies have to ensure their communications are legally and culturally acceptable
Alcohol is banned in in many Muslim Countries
Comparative ads are illegal in India
Think Global , Act Local
“The company should review marketing elements and determine which adds more revenue than cost if adapted “
Created by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com
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