Date post: | 12-Jan-2016 |
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Today...Today...Field Research &Unobtrusive methods
Go and sit in the lounges of the luxury hotels and on the doorsteps of flophouses; sit on the Gold Coast settees and the slum shakedowns; sit in Orchestra Hall and in the Star and Garter burlesk [sic]. In short, gentlemen, go get the seat of your pants dirty in real research. –
Robert Parks (1920s)
PreparinPreparing to g to
Enter the Enter the FieldField
•Literature...Literature...
PreparinPreparing to g to
Enter the Enter the FieldField
•Literature...Literature...
Ethical Ethical ConsideratioConsideratio
nsns
Ethical Ethical ConsideratioConsideratio
nsns
Story lines...Story lines...
Levels of Levels of participation:participation:non-participant non-participant covert research?covert research?
Gate Gate Keepers
Keepers
Gate Gate Keepers
Keepers
Gaining
Gaining Support
Support
Gaining
Gaining Support
Support
Gaining
Gaining TrustTrust
Gaining
Gaining TrustTrust
Establishing
Establishing
Relationships
Relationships
With….With….
Finding your
Finding your
role...role...
Establishing
Establishing
Relationships
Relationships
With….With….
Finding your
Finding your
role...role...
Field/ NotesField/ NotesAnalysis
Notes
Theory
Concepts
“Gender in action”
“Risk Management”
Date, time, and place of observation
Specific facts, numbers, details of what happens at the site
Sensory impressions: sights, sounds, textures, smells, tastes
Specific words, phrases, summaries of conversations, and insider language
• Jotting• description
Observation & Reflections
Questions about people or behaviors at the site for future investigation
It’s so cold in here, It must be hard to work in here without a parka on!
This guy is giving me the ‘heeby jeebies’. I wonder why?
Unobtrusive ResearchUnobtrusive Research
• Pre-existing documents• Maps• Letters/biographies• Institutional documents• Advertisements• TV Shows• Museums• Structures (buildings)• Streetscapes....
What is QUAL content analysis?“... a careful detailed
systematic examination and interpretation of a particular body of material in an effort to identify patterns, themes, biases, and meanings”
(Berg & Latin, 2008 in Berg, 2009: 338).
Social Order & Popular CultureFrames shape the narrative
Cultural ideals• Hegemony? • Counter narratives?
Fiction/reality TV :No scene is accidental
*Explanations that justify human actions
VoiceColourPositions of power
What does it Mean?
Manifest● What appears
Latent● Ideology● Structural meaning
Do not dismiss.....
Units of Analysis● Words (adj./verbs)● Voice● Phrases● Ideological pairing● Concepts● Page #, section...
Units of Analysis
How a show frames issues of race?
Ideological 'statements' about
race is your unit of analysis...
Grammar
Research questions
Specifics
Formatting