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Today
Local Funding Agencies
Today
Bruce WrightFunding Consultant
ICTLearningDigital InclusionSocial InclusionCommunityRegenerationEngagement & Participation
Winning Funding
A Better Approach
Winning Funding: A better approach
Clarify Objectives
Understand Government Policy
Produce Sales Collateral for Local Funding Agencies
Build Relationships with Local Funding Agencies
Write the Bid
Winning Funding: A better approach
Produce Sales Collateral for Local Funding AgenciesTraditionally = Printed sales support materials such as advertisements, direct mail, brochures, posters, etc, but much more now imo ……………….
Evidence of need Social media – comms & influencers
Summative MI data Turn data into meaningful informationInsight or case studies
Video testimonials - YouTube
Historical journey – previous achievements
Next steps
Success stories – qualitative & quantitative
Email newsletter or alerts
Sales Collateral
Quick look at the Art of the Impossible flyer
Festival of Learning events
Sales Collateral
Sales Collateral
Sales Collateral
digital photographs:
Digital Photographs
Look at the following series of photographs
Type a few words into the chat panel about:
A: your immediate emotional reaction to each photograph
B:what a potential funder might think about each photograph
Today
Today
Today
Today
Today
Today
Sales Collateral
digital photographs: set context, but limited target groups can be negative
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story:
Historical Success Story
Read the historical success story within the Art of the Impossible flyer
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
evidence of success:
Evidence of Success
New Users
15
20
25
30
35
40
45
50
55
60
65
Series1 20 25 30 40 50 55 60
2003 2004 2005 2006 2007 2008 2009
New Users
0
20
40
60
80
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
A
B
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
evidence of success: quantify progress, growth, footfall & eyeballs
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
evidence of success: quantify progress, growth, footfall & eyeballs
customer satisfaction:
Customer Satisfaction
Consider the email survey form that I use for FM CFRS
Discuss how to change this to producea UKOL customer satisfaction email survey form
Survey Monkey
Customer Satisfaction
Customer Satisfaction
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
evidence of success: quantify progress, growth, footfall & eyeballs
customer satisfaction: simple & short email form, decent sample size
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
evidence of success: quantify progress, growth, footfall & eyeballs
customer satisfaction: simple & short email form, decent sample size
evidence unmet need/demand:
Semi-Structured Interviews
Semi-structured Interviews
Anonymous
Individual
Informal
Open & Closed Questions
Recording Answers (on interviewers form)
Sampling
Example Form
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
evidence of success: quantify progress, growth, footfall & eyeballs
customer satisfaction: simple & short email form, decent sample size
evidence unmet need/demand: semi-structured interviews
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
evidence of success: quantify progress, growth, footfall & eyeballs
customer satisfaction: simple & short email form, decent sample size
evidence unmet need/demand: semi-structured interviews
user involvement in decision-making:
User Involvement
Type into chat panel how your centre involves learners in centre decision-making
Do you have different techniques or methods for different target groups?
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
evidence of success: quantify progress, growth, footfall & eyeballs
customer satisfaction: simple & short email form, decent sample size
evidence unmet need/demand: semi-structured interviews
user involvement in decision-making: facilitated workshop, online forum
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
evidence of success: quantify progress, growth, footfall & eyeballs
customer satisfaction: simple & short email form, decent sample size
evidence unmet need/demand: semi-structured interviews
user involvement in decision-making: facilitated workshop, online forum
lift speech:
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
evidence of success: quantify progress, growth, footfall & eyeballs
customer satisfaction: simple & short email form, decent sample size
evidence unmet need/demand: semi-structured interviews
user involvement in decision-making: facilitated workshop, online forum
lift speech: direct, outcome-focused, practised, ends with next steps
Sales Collateral
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
evidence of success: quantify progress, growth, footfall & eyeballs
customer satisfaction: simple & short email form, decent sample size
evidence unmet need/demand: semi-structured interviews
user involvement in decision-making: facilitated workshop, online forum
lift speech: direct, outcome-focused, practised, ends with next steps
research & reports:
Research and Reports
Video Testimonials
Video Case Studies
Video Insight Studies
Video Case Study recording tips
Video Reports
Video Case Studies & Reports
Video Case Studies & Reports
Video Case Studies & Reports
digital photographs: set context, but limited target groups can be negative
state objectives: deductive link with activity, outcome & funding need
brief historical success story: factual, not wordy, achievements listed
evidence of success: quantify progress, growth, footfall & eyeballs
customer satisfaction: simple & short email form, decent sample size
evidence unmet need/demand: semi-structured interviews
user involvement in decision-making: facilitated workshop, online forum
lift speech: direct, outcome-focused, practised, ends with next steps
research & reports: website summary and downloads, video case studies
Building Relationships with Funding Agencies
Community Foundation NetworkCommunity foundations are charities located across the UK dedicated to strengthening local communities, creating opportunities and tackling issues of disadvantage and exclusion.
They manage funds donated by individuals and organisations, building endowment and acting as the vital link between donors and local needs, connecting people with causes, and enabling clients to achieve far more than they could ever by themselves.
Weblinks
PassITon video case studieshttp://www.ukonlinecentres.com/passiton/whats-it-about.html
BNLCP Transformation Fund bid video case studyhttp://www.e-mpirical.com/videos/index.htm
http://www.e-mpirical.com/videos/Process/Output/Creating%20a%20video%20interview/Creating%20a%20video%20interview.html
Community Foundation Networkhttp://www.communityfoundations.org.uk/