Date post: | 12-Jan-2017 |
Category: |
Education |
Upload: | readitforme |
View: | 195 times |
Download: | 1 times |
Dorie Clark knows that one of the ways to success in today’s marketplace is to become a recognized expert in your field. She wrote
the book Stand Out to teach us how.
One way to do this is to develop expertise in a niche that others would find valuable, but has been overlooked. Rachel Ray has made a career out of cooking simple and delicious 30 minute meals that anybody can make at home.
Another way is to provide new research in an area that your marketplace would find valuable, and then codifying it into a memorable framework, like Robert Cialdini did with his best-selling book, Influence.
If your idea is good, it’s never been easier to spread it by creating a blog, podcast, or compelling social media presence.
CREATE YOUR GREATEST WORK
GET THE 12-MINUTE VERSION BY CREATING A FREE ACCOUNT ATWWW.READITFOR.ME