TOGETHER, ARE WE GREATER THAN THE SUM OF OUR PARTS? · lead each interview effort. 10 / ©2016...

/ ©2016 NAVIGANT CONSULTING, INC. ALL RIGHTS RESERVED1

LAURA TABOR AND JAY LUBOFF

NAVIGANT

RITA SIONG

NORTHWEST ENERGY EFFICIENCY ALLIANCE

DOUG BRUCHS

CADEO GROUP

RYAN BLISS, PAUL SCHWARZ,

AND ELLEN RUBINSTEIN

RESEARCH INTO ACTION

NICK O’NEIL

ENERGY350

TOGETHER,

ARE WE GREATER THAN

THE SUM OF OUR PARTS?


WHY COLLABORATE?

/ ©2016 NAVIGANT CONSULTING, INC. ALL RIGHTS RESERVED3 / ©2016 NAVIGANT CONSULTING, INC. ALL RIGHTS RESERVED3

CROWDED MARKETS


COMMERCIAL LIGHTING IN THE NORTHWEST

LUMINAIRE

LEVEL LIGHTING

CONTROLS

INITIATIVE

NXT LEVEL

PROGRAM

REDUCED

WATTAGE LAMP

REPLACEMENT

INITIATIVE

UTILITY

PROGRAMS


LIGHTING IS A QUICKLY CHANGING MARKET

Rapid market evolution

New demands on market actors

Many program research needs


REGIONAL STRATEGIC MARKET PLAN

ONE OUTCOME

Maximize cost-effective,

long-term commercial

and industrial lighting

energy efficiency

opportunities, prevent

conflicting overlap of

roles, and improve

coordination in the

Northwest

Three Focus Areas

Five Goals

Nine Strategies


COLLABORATING

EVALUATORS


DIVERSE NEEDS, DIVERSE TEAMS

…AND A LOT OF COOKS IN THE KITCHEN

NXT Level

Luminaire Level Lighting Controls

Reduced Wattage Lamp Replacement

Regional Strategic Market Plan


MARKET ACTOR FATIGUE

RISK

• Overburdening fragile relationships

SOLUTION

• Minimize requests by assigning one team to lead each interview effort


UNFOCUSED INTERVIEW GUIDES

RISK

• Lack of focus on critical information needs

SOLUTION

• Hone interview questions for each initiative into a single, streamlined guide


SAMPLE FRAME BIAS

RISK

• Bias towards individual firm knowledge; lack of representativeness

SOLUTION

• Share contacts and collaborate on sample frame development


MARKET ACTOR INTERVIEW SUCCESS

RWLR LLLC NXT Level

Manufacturers 5 | 5 10 | 10 -

Distributors 10 | 12 9 | 10 8 | 10

Building Owners 29 | 30 4 | 0 -

Regional Experts - 6 | 5 5 | 5

Contractors* 39 | 2,348 - 131 | 2,348

* This was an online survey. The team also fielded a (reduced length) follow-up phone survey with 100 contractors who did not respond to

the online survey. Of those, 20 completed the RWLR questions and 21 completed the NXT Level questions.


DRIVERS FOR COLLABORATION

Single Coordination

Summary Document

Easy Access to Shared

Documents

Flexible Timing

Regular

Communication

and Information

Sharing

Recognition and Agreement of

Where Priorities Lie


MORE GENERALLY…

Shared VisionInformation Availability

Internalizing Lessons Learned

Adapting to Others’ Needs

Effective

Communication


EVALUATING

COLLABORATION


HOW DOES THIS APPLY TO EVALUATING COLLABORATION?

Effective collaboration leads to the ability to drive market progress, which

results in collective impacts.

Establish plan goals and develop strategies to meet goals

Strategy implementation

Improved programs and initiatives

Market progress

Collective impacts: efficient product adoption and energy savings


THREE ELEMENTS OF EVALUATION

Track trends in overall regional impact over time

Review secondary research on market progress resulting from plan strategies and implementation

Assess the progress and effectiveness of regional collaboration on the plan in real time


SUCCESSFUL COLLABORATION:

WHAT TO LOOK FOR

Seeking advice and looking for working examples

• Barrier: Not Invented Here

Willingness to share information

• Barrier: Hoarding

Information accessibility

• Barrier: Search Problems

Information sharing/ internalizing others’ lessons learned

• Barrier: Transfer Problems

Unification

• Barrier: Diverging Goals


UNDERLYING COLLABORATION DRIVERS

Effective communication

Alignment and awareness of organizational and regulatory

priorities

Leadership and individual

championsShared vision


COLLABORATION DRIVERS ARE THE SAME

ON BOTH SIDES OF THE EVALUATION LENS


QUESTIONS?


LAURA TABORManaging Consultant, Navigant

360.828.4028

[email protected]

JAY LUBOFFAssociate Director, Navigant

213.670.2724

[email protected]

DOUG BRUCHSPrincipal, Cadeo Group

971.235.7170

[email protected]

RYAN BLISSManaging Director, Research Into Action

503.287.9136

[email protected]

ELLEN RUBINSTEINDirector, Research Into Action

503-287-9136

[email protected]

PAUL SCHWARZManaging Director, Research Into Action

503.287.9136

[email protected]

NICHOLAS O’NEILProject Manager, Energy350

503.333.8161

[email protected]

RITA SIONGNorthwest Energy

Efficiency Alliance

[email protected]

STEVE PHOUTRIDESNorthwest Energy Efficiency Alliance

[email protected]

navigant.com

CONTACTS

mailto:[email protected]




mailto:Ellen.rubinstein#@researchintoaction.com






DISCLAIMER

Notice Regarding Presentation

This presentation was prepared by Navigant Consulting, Inc. (Navigant) for informational purposes only.

Navigant makes no claim to any government data and other data obtained from public sources found in this

publication (whether or not the owners of such data are noted in this publication).

Navigant does not make any express or implied warranty or representation concerning the information

contained in this presentation, or as to merchantability or fitness for a particular purpose or function. This

presentation is incomplete without reference to, and should be viewed solely in conjunction with the oral

briefing provided by Navigant. No part of it may be circulated, quoted, or reproduced for distribution without

prior written approval from Navigant.

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