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TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSION
Together: Demand Responsive Transport
MAJOR PROJECTREALISATION
Case Study: Rouse HillTogether
Industrial DesignUniversity of TechnologySydney
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONTRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSION
Background Design of Service Specific Application
+ More Detailed Information in Book + Reference Page numbers are cited + Presentation Colour Coded by Topic + Presentation Progress View Below
p1
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONTRENDS &SUSTAINABILITY
Trends & Sustainability
“A paradigm shift from technology driven development to human centred development is underway. The focus is shifting from materialistic and visible values to those which are mental, intellectual and possibly less material. An era of ‘cultural productivity’ has commenced, where the importance attributed to modes of life, values and symbols may be greater than that attributed to physical products. Design thinking stands steadfastly at the centre of this continuum. Simultaneously, this development highlights the importance of cultural traditions and the need to extend and revitalise them.” The Kyoto Declaration. March 28.2008
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSION
SERVICE DESIGNSUSTAINABILITYDESIGN THINKINGINTERACTION LINKING TOGETHER...TECHNOLOGY,BUSINESS &THE USER.
Design Themes:
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONTRENDS &SUSTAINABILITY
Applied to a Sustainability & Social Problem:Oil Dependence 3.6 billion litres of petrol a
day.
60+% is imported.now $79.84 = AU$88.14
a barrel
AU$23 billion a year
foreign dependency.
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONTRENDS &SUSTAINABILITY
Oil Dependence Problem is escalating rapidly AU$300+ per barrel, within 3-5 years...
foreign dependency.$63.5 billion a year.almost 10% of our GDP
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONTRENDS &SUSTAINABILITY
With Additional Drivers for Change
+ Sustainability+ Traffic + Congestion+ Population+ Health+ Technology+ Community Livability
= Opportunity
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONTRENDS &SUSTAINABILITY
Problem: Technological Change is Slow
Computer
Internet
Mobile Phone
Microwave
Electricity
Auto Refrigerator
100 %
75%
Per
cent
age
of
Am
eric
an H
ous
eho
lds
50%
25%
0%1900 1915 1930 1945 1960 1975 1990 2005
Electric Vehicles
New York Times, 2005
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONTRENDS &SUSTAINABILITY
BARRIERS
Oil Dependence - Vulnerability Sustainability - Resilience
Barriers Broken ViaBarriers to ChangeFactors Factors
Design Opportunity
Towards Longer Term Objectives
FOCUS
GOAL
“Design fills the gap between strategic intent and implementation.”Second Road 2009
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONTRENDS &SUSTAINABILITY
Technology Business
PeopleFunctional Innovation
Emotional Innovation
DesignInnovation
Process Innovation
Feasibility Viability
Generally the areas whichlack thorough consideration
in sustainable projects
Useability/Desireability
Design Thinking:Design InnovationVenn Diagram
Based on diagram cited by Brown,2006
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
System & ServiceDesign a system / scenario and its key designed components, that provides a ‘seamless and affordable’ viable alternative to private petrol driven motor vehicle usage for local travel.
The system/scenario should by design minimise the psychological barriers to its adoption (cited by Pera et al 2008, and Holden, 2007). The design should liberate residents from the clutches of motor vehicle and petrol dependence for leading towards and transitional in respect to the long term objectives of sustainable development by ‘Creating Resilience’ and fostering ‘Community’(Beatley, et al, 2009). The design should be iconic in the sense of a promotional tool for the advantages and long term goals, of sustainable development.
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
p19
28 Design Objectives under the headings of: + Creating Resilience - No external Dependence + Fostering Community - Stronger Community Wellbeing + Fostering Sustainability - Renewable Energy, Res. Eff. + Iconic - Promote Ideals to wider comm. + Liberating - Empower with Choice
Change Mindsets towards transportation:
1. The Mindset of Paradigm out of which the system - its goals, power structure, rules, its culture - arises. Donnella Meadows, 1999, Leverage Points
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
+ Minibuses around 10 seats
Demand Responsive Transport
A DRT Service can pick up multiple
passengers
at several locations all with different
destinations
The DRT Service drops off each
passenger exactly where they want.
+ No fixed Routes + Users must book the service in advance
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
+ Comparable Service Level + Integrates with existing services. + Low Investment + Add Value to all stakeholders. + Resource Efficient + Low Land Use
INTER SUBURB TRAVELmore than 5km
LOCAL TRAVEL less than 5m
A linking Service
User FocusCreate Appeal
Together DRT
Demand Responsive Transport
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
New Service Model
Together: Demand Responsive Transport TogetherDemand responsive bus services to empower communities towards a resilient & sustainable future
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
Technology Business
The User
Provide New ValueAssisted by current trends &
financial pressures
Reward & ValueDeliveredIndirectly
Resource EfficiencyRenewable
Together Service Model:Design InnovationVenn Diagram
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
Technology Value
+ All Electric Bus Service + 100% Renewable Energy + 3 Phase Implementation
Technology
community landuse air cost convenience renewablehealth all electric
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
Technology ValuePhase I: Implementation
Technology
+ Green Energy Off Grid + Trial Period + No large financial commitment + Gets the Service started
0years
5 10+
0years
5 10+
0years
5 10+
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
Technology ValuePhase II: Establishment
Technology
+ Installation of Local Green Energy Source + Acts as a promotional tool + Balances energy use of the service
0years
5 10+
0years
5 10+
0years
5 10+TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
Technology ValuePhase III: Maturity
Technology
+ Optimal set up + Installation of a 400kWh + Battery + Balances Grid + Multiple vehicles can recharge simultaneously + Creates the Energy Buffer
0years
5 10+
0years
5 10+
0years
5 10+
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
Technology ValuePhase III: Maturity - Energy Buffer
Technology
00:00 00:0004:00 08:00 12:00 16:00 20:00
mW
h
Current Power Demands
Possible Power Demand with Extensive Electric Vehicle Usage
Electric Car Power Demand on the grid
electric car batteries / underground battery feeding back to the grid
Lower Peak Demandon energy grid.
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
Technology Value
+ Designed for Smaller Medium Density Areas + Designed as to Operate as Cells
Technology
Rouse Hill Zone
Dispatch Managed overall
same call centre/internet server etc
Windsor Rdto Castle Hill etc.
Kellyville
Rouse HillNew Dev.
SMS
Each Zone has own financial supportall managed by Together.
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
Technology ValueComponent Selection Technology
+ Technology constantly improving. + Leasing allows upgrades + Best fit at that time
The Smith Edison is the world’s first 3.5t higher
function electric vehicle, providing a top speed
of up to 50mph, a payload of up to 1220kg* and
a range on one battery charge of up to 100 miles.
Edison can accelerate from 0-30mph faster than a diesel
vehicle, making it ideal for urban operations. And a GVW
of less than 3.5t means that your drivers do not require
a Class C licence.
* Payload based on Edison Panel Van, Medium Wheelbase 3.5t
Edison: Changing White Van Man
to Green Van Man
With gross vehicle weight options from 3.5t to 4.6t, the
Edison range is designed to provide maximum performance
in any closed urban application.
The Smith Edison is perfectly suited for lower mileage,
intra-city operations on congested roads and duty cycles
with many stops and starts, or collections and drops.
Market sectors which have already adopted and embraced
our vehicles include:
Ideal applications for the Smith Edison • Home delivery
• Logistics
• Parcel delivery
• Utilities
• Facilities and estates management
• Waste and recycling collection
• Airport operations
• Public authority
• Service engineers
www.smithelectricvehicles.com
The Smith Edison is available in the following configurations:
Panel Van – many roof height
and wheelbase options
Chassis Cab – option of tipper
or dropside body
Minibus – available with 15 seats
colours
client
supplier
printer
job number
project
stage
date
notes
4 south acomb farm bywell stocksfield northumberland ne43 7aq tel: 01661 844 454 fax: 01661 844 474 email: [email protected]
© wda design 2007
cyan
magenta
yellow
black
TBC
4859
Smith Edison Leaflet A4
ARTWORK
8.04.08
Illustrator CS2, Photoshop CS2
barcode tolerances need to be set for print
Tanfield Group
MAIN DIMENSIONS (MM)ZEUSMaximum length
5.890Maximum width2.070Maximum height (with A. C.)2.595Minimum height from ground
200Wheelbase3.720Overhang front / rear
1.140/ 1.030Turning diameter13.740Entrance step height
310Dry weight with driver4.300 Kg
The modern and friendly styling which pleasantly introduce this minibus in the heart of our historic centres, fits today a
traction module deeply updated. A new and more powerful AC water cooled electric motor, an IGBT inverter and new lithium
batteries provide ZEUS with premium features on the electric minibus market.Speed and acceleration performances also increase as a consequence of more than 500 kilos of weight saving and
moreover the new lithium batteries allow a range of 120 km in a typical urban duty cycle. With the new batteries it is also
possible to half the necessary time to recharge them completely and make short partial recharging too.ZEUSPASSENGERS
(standard)
Seated7 7 7Standing 18 22 26Wheelchair 1 -- --Folding seats -- 2 --Driver
1 1 1TOTAL27 32 34
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
Local & State Government
Local Businesses that can benefit from the service. Same user base. (shopping centres, energy companies)
Kept around $2 per ride, flat fare per person, within the area.
0%
Government Business User Tickets
0 % 100 %50 %
Together Funding25% funded by local business.
User Business
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSYSTEM &SERVICE
Business Value
+ Targets Implementation by creating business opportunity + Co-operatively Run by community entities + Add Services + Customer Loyalty + Keeps all finances local + Environmental Branding/Image + Advertising on Vans + Infrastructure
Business
1800 123456SYDNEY CITY
together.com.au
1800 123456KELLYVILLE
together.com.au
1800 123456ROUSE HILL
Rouse Hill Town Centre
together.com.au
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONUSER EXPERIENCE &MARKETING
User Experience& Marketing
User
User Value
+ Targets User Value Chain + Can be implemented without State Government Funding + Interactive Dynamic Service Model + Tailored Solution to every location + vs Competition
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONUSER EXPERIENCE &MARKETING
CAR TRAVEL
DRT TRAVEL
BUS TRAVEL
TAXI TRAVEL
TAXI TRAVEL
User Requests Service
Is the car ready?
Concult Timetable
Know stop, location
Routes can be long
Driving Stress
Indirect Routes
Indirect Routes
Indirect Routesfind phone number
find contact service
Can I get someone to take me?
Board Vehicle Exit Vehicle Arrive at DestinationWalk to Destination
User Waits for ServiceUser Walks to Bus Stop
Service Arrives Pay for Service Find Seat
Pay for Service
Request Stop
Swipe ID cardPreregistration
Find Keys Prepare User looks for carparkPossible Traffic Problems Find Carpark Vehicle Stops
Lock VehicleHave Vehicle Ready
RegularBus Service
Taxi Service
Together DRT Concept
Private Motor Vehicle
Walk can be long
Parking can be far awayCan be stressful Can cost
time consuming time consuming
Dropped Close by
Dropped Close bycan order the service for
pick up or and arrival timepriority lanes?
priority lanes
Automated paymentno user intervention required.
Driver should alreadybe aware of exact destination
Push button, get ready to get off.
Private Motor Vehicle Extra Burden
Know where you are
can order the service for pick up or and arrival time
phone only
can be unreliableyou book a time in advance no quaranteethey will come.
verification by only by calling back to double check
bus stop can be far away. travel ten orfind small changeconcession card?
adjust seat etc
high comfort level.
free ride guaranteeif the service is late.
feedback of exact arrival time will make waitmore pleasant, and productive
Design Interventions to minimise impact of hassle / intuitive simple ordering process?
multiple modes of ordering
ordering processdifferentiated.
Extra Step:How can hassle be
minimised?
Huge costand effort to keep
a vehicle road readynot generally fully
comprehended.
Only done onceaccount could be
automatically topped up.
trip length uncertainty
need to knowwhere to go.
Traffic issues.
trip length uncertainty
SMS RFID
Need to Travel
no feedback, anxious wait.
no feedback, anxious wait.very unreliable service
User
CompetitionBlueprintingTouchpoint Analysis
p48 + Design Out Foreseeable Problems in the Service + eg Remove Hassle of ordering
- Saved presets, user profile, one click ordering, sms etc. + eg Remove Anziety of Waiting
- Constant Feedback / Reliability (Hollins, 2006) + Combat benefits of car driving by adding Service
- Driver assistance with groceries / disability etc
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONUSER EXPERIENCE &MARKETING
UserCognitive
EmotionalPhysical
+ Diverse Mindsets (Pera et al 2008) + ‘trial’ period commitment + Consistancy + Service Guarantees + Removing Barriers to Change + Involvement
Adding ValueCreating Appeal
Multiple Levels of User appeal as cited by Tim Brown, 2006
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONUSER EXPERIENCE &MARKETING
Elderly 60+Dont feel comfortable
driving, feel unsafe.
Young 11-16freedom before they get a
license
Late Night TravelAvoid drink driving, safety
SMS
RFID
SMS
RFIDSMS
RFID
SMS
RFIDSMS
RFID
User
Early Adopters
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSOFTWARE &INTERFACE
Software &Interface
SMS
RFID
UserTechnology
Active Involvement Participation
ID Card Landline SMS Mobile InternetPhone
Internet
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSOFTWARE &INTERFACE
UserTechnology
Web Interface Prompt System
Booking Stored
Active Vehicles Assigned Driver Interface
Automated Booking Centre, manages calls
DISPATCH CENTRE
PREREGISTRATION
NET SMS CALL
Constant Feedback &Consistency
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSOFTWARE &INTERFACE
44 Mile End Rd
50m ahead
J Meadows1 DIST - 2 mins
M Jones1T + 1 mins
F Walker2D - 17 mins
Town Cent.5
T-Way Inter.4D - 17 mins
1Service Guarantees
Reliability & Timing are Paramount
+ Key Information + Live Timing + GPS location + Driver has Control + Can Contact Users
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONSOFTWARE &INTERFACE
Account Linked to: + Various Methods + Rapid Booking + Saves Presets + Clear Simple + Experience + Consistent
Tailored ServiceUser feels like a member.
TogetherTim Tompson 10175747Major Project Realisation
USER
QEUED TRIPSESTIMATED COST $1.90
BARRY WHITE change acc
ACCOUNT $33.43top up account
HOME - TOWN CENTRE 12:12HOME - MEDICAL CENTRE 12:12
NEW TRIPADDRESS
VIEW MAP VIEW MAP
FROM
PASSENGERS
SAVED
CONFIRM TRIP
HOME (23 MILE CRESC.)
LEAVE AFTER
12 12
1
12
ONE WAY
SHOPS
TODAY
ROUSE HILL ZONE
+ LOCATION
ROUSE HILL ZONE
TO
TOWN CENTRE
Together
x
http://www.together.com.au/user-sd98y3.html
DEPARTURE
34 WERONA AVE
ASAP
ARRIVALNOT SPECIFIED
ASAP
?
Back
Account Presets Updates About
3:42 PMONETEL
DAVE SIMMONS ConfirmChange
2 ia
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONPROMOTIONAL ANIMATION
PromotionalAnimation
+ Promotional Tool Demand Responsive Transport + Promotional Tool for Together Concept + Wide Audience, viewed online. + Commence Dialogue
p59
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSION
TogetherTim Tompson 10175747Major Project Realisation
Animation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONCASE STUDY:ROUSE HILL
+ An at Risk Area, high Oil Dependence + No support of State Government + Huge Growth Area + High Debt area, Financial Pressures + ‘Australian Dream’
Case Study:Rouse Hill
FOCUS
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONCASE STUDY:ROUSE HILL
+ 7500 people, rapidly expanding + Young Demographic + Strong Community Feel + Green Culture
Local Residents
20-29yrs
30-39yrs
0-9yrs
10-19yrs
40-49yrs
50-59yrs
60-69yrs
70+ years
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONCASE STUDY:ROUSE HILL
Transit CentreQuakers Hill
Preschool
The Mean Fiddler
South to Castle Hill,Parramatta &the City
Rouse Hill Town Centre
High School
Primary School
Rouse HillTravel Patterns
Mean FiddlerTown CentreInterchange
Mean FiddlerTown CentreInterchange
+ ‘One to Many’ + 3 Key Destinations
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONCASE STUDY:ROUSE HILL
Rouse HillProposedEfficiency of Service
+ Passenger Average 3 per round trip + Round Trip average 25-30 minutes, 2 per hour
South to Castle Hill,Parramatta &the City
Road Kilometre Range,est travel time;
- 4.5km 10 min
- 4.0km 9 min
- 3.5km 7.5 min
- 3.0km 6.5 min
- 2.5km 5 min
- 2.0km 3.5 min
- 1.5km 2.5 min
- 1.0km 1.5 min
- 0.5km .5 min - start
Operational Angle 60’
1km Radii by air
DRT Key Location:Town Centre
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONCASE STUDY:ROUSE HILL
Rouse HillPhase I: ImplementationProposal
TRIAL OPERATION 2 BUS 8hrs/5days week/14 weektotals
BUSES
OPERATING TIMES
number of buses
2weeks of trail
14
bus lease cost for pilot
16154
bus lease cost (yearly)
30,000total days
70
wages per trial period
33600
if days per week
5
energy
1102
hrs per day
8
software costs
16154
hrs for all buses daily
16
On Road Costs
4846
PER BUS
other costs
51615
average rider trips per hour
2patrons
average km per trip
15
estimated3
TOTAL ESTIMATED COST
123471
kms/hour
30
per bus/h6
av trips per day
32bus
per day
48
ALL BUS trips est in trial
4480total pass per day
96
SOFTWARE
yearlyperiod
TOTAL FOR ALL BUSES
license
200005385
average km per hour
60Market Share
network
0
average km per day
480pop
7500
maintainance
200005385
trial km travelled
33600trips per da
3.5 total26250
support
200005385
bus leaves each end ev30
15% of daily trips req
0.004
DRIVERS
On Road C yearlytotal
total period ONGOING MISC COSTSyearly per btotal
award rate
25vehicle in
10002000 538.4615
maintainance
5000 1346.1538
plus reward rate
5other
500010000 2692.308
marketing
1000 269.23077
driver rate
30public ins
30006000 1615.385
ONE OFFS
other pay
0
installation / bus t out
20000
Wages Daily
480
marketing
20000
Wages Weekly
2400
street signage / power installation
10000
energy
funding av cost req users tr users/trip
ELECTRICITY
cost per kmCAR SPECS
users only funding
4 30867.776.9
Off the Grid Cost KWH (Energy Aus 0.1917810.03
Battery Size kWh
20users required at that c
3 41157.039.2
Grid (Green Energy)
0.245950.033
Estimated Range km per batt
150cost
2 61735.5413.8
kWh per km
0.133333
1 123471.127.6
kWh per day all vehicles
64
SOLAR QUOTE
kWh per month
23296
kWh system
if subsidised
Estimated Quote
250,000
solar energy
1918
GPT
50000
life expectancy
25prog cost green energy
1102
Lendlease
20000
yearly cost
10,000
petrol
3763
Mean Fiddler
10000
daily cost
27.39726
Council
30000
cost per km
0.06
SAVING $$
2661
State Govt
30000% Subsidy
COMPARISON
solar energy
total subsidy
1400001.13
cost of fuel per litre
1.4weekly energy usage
REAL FUNDING
-16529
average L/100km
8
av cost req users tr users/trip
cost per km fuel
0.11fuel for period L
2688users only funding
4 -4132.2 -0.922372
CO2 litre of fuel kg
2.31users required at that c
3 -5509.6-1.22983
MJ per litre of Energy
32CO2 Saving actual kg
6209.28cost
2 -8264.5 -1.844745
non driving alternative more than kg 18627.84
1 -16528.9-3.68949
DESIGN FOR MAXIMUM LOADS
maximum ret trips/hr
2
maximum km
20
km/hr
40
Assumptions
hrs till break
4
total km before recharge
160
Green Energy
0.24595 kWhJackGreen 100
TRIAL OPERATION 2 BUS 8hrs/5days week/14 week totals
BUSES OPERATING TIMES
number of buses 2 weeks of trail 14 bus lease cost for pilot 16154
bus lease cost (yearly) 30,000 total days 70 wages per trial period 33600
if days per week 5 energy 1102
hrs per day 8 software costs 16154
hrs for all buses daily 16 On Road Costs 4846
PER BUS other costs 51615
average rider trips per hour 2 patrons
average km per trip 15 estimated 3 TOTAL ESTIMATED COST 123471
kms/hour 30 per bus/h 6
av trips per day 32 bus per day 48
ALL BUS trips est in trial 4480 total pass per day 96 SOFTWARE yearly period
TOTAL FOR ALL BUSES license 20000 5385
average km per hour 60 Market Share network 0
average km per day 480 pop 7500 maintainance 20000 5385
trial km travelled 33600 trips per da 3.5 total 26250 support 20000 5385
bus leaves each end ev 30 15 % of daily trips req 0.004
DRIVERS On Road C yearly total total period ONGOING MISC COSTS yearly per btotal
award rate 25 vehicle in 1000 2000 538.4615 maintainance 5000 1346.1538
plus reward rate 5 other 5000 10000 2692.308 marketing 1000 269.23077
driver rate 30 public ins 3000 6000 1615.385 ONE OFFS
other pay 0 installation / bus t out 20000
Wages Daily 480 marketing 20000
Wages Weekly 2400 street signage / power installation 10000
energy funding av cost req users tr users/trip
ELECTRICITY cost per km CAR SPECS users only funding 4 30867.77 6.9
Off the Grid Cost KWH (Energy Aus 0.191781 0.03 Battery Size kWh 20 users required at that c 3 41157.03 9.2
Grid (Green Energy) 0.24595 0.033 Estimated Range km per batt 150 cost 2 61735.54 13.8
kWh per km 0.133333 1 123471.1 27.6
kWh per day all vehicles 64
SOLAR QUOTE kWh per month 23296
kWh system if subsidised
Estimated Quote 250,000 solar energy 1918 GPT 50000
life expectancy 25 prog cost green energy 1102 Lendlease 20000
yearly cost 10,000 petrol 3763 Mean Fiddler 10000
daily cost 27.39726 Council 30000
cost per km 0.06 SAVING $$ 2661 State Govt 30000
% Subsidy
COMPARISON solar energy total subsidy 140000 1.13
cost of fuel per litre 1.4 weekly energy usage REAL FUNDING -16529average L/100km 8 av cost req users tr users/trip
cost per km fuel 0.11 fuel for period L 2688 users only funding 4 -4132.2 -0.922372
CO2 litre of fuel kg 2.31 users required at that c 3 -5509.6 -1.22983
MJ per litre of Energy 32 CO2 Saving actual kg 6209.28 cost 2 -8264.5 -1.844745
non driving alternative more than kg 18627.84 1 -16528.9 -3.68949
DESIGN FOR MAXIMUM LOADS
maximum ret trips/hr 2
maximum km 20
km/hr 40 Assumptions
hrs till break 4
total km before recharge 160 Green Energy 0.24595 kWh JackGreen 100
Gets users involved
in the service,
opportunity to
fix problems
ContributorsGPT 50,000Delfin 20,000Mean Fiddler 10,000Council 30,000State Govt 30,000
Total Subsidy 140,000
+ 2 bus service / 14 weeks + 15 minutes average between services. + 8hrs x 5 days per week + Free travel for users + Subsidised 100%
p97
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONCASE STUDY:ROUSE HILL
Rouse HillPhase II: EstablishmentProposal
ContributorsGPT 50,000Delfin 20,000Mean Fiddler 10,000Council 30,000State Govt 30,000
Total Subsidy 140,000
+ 4 bus service / 52 weeks + 7.5 minutes average between services. + 14 hrs x 7 days per week + $2 Charge per user journey + Subsidised 45% + 0.7% of the 23,000 daily trips by locals must be captured by the service.
p98
FULL OPERATION 4 BUS 8hrs/bus/7 days /yeartotals
BUSES
OPERATING TIMES
number of buses
4weeks of trail
52
bus lease cost for pilot
120000
bus lease cost (yearly)
30,000total days
364
wages per trial period
349440
if days per week
7
energy
11459
hrs per day
8
software costs
60000
hrs for all buses daily
32
On Road Costs
36000
PER BUS
running / set up
100000
average rider trips per hour
2patrons
average km per trip
15
estimated3
TOTAL ESTIMATED COST
676899
kms/hour
30
per bus/h6
av trips per day
64bus
per day
48
ALL BUS trips est in trial
93184total pass per day
192
SOFTWARE
yearlyperiod
TOTAL FOR ALL BUSES
license
2000020000
average km per hour
120Market Share
network
0
average km per day
960population
7500
maintainance
2000020000
trial km travelled
349440trips per da
3.5 total26250
support
2000020000
bus leaves each end ev30
7.5% of daily trips req
0.007
DRIVERS
On Road C yearlytotal
total period ONGOING MISC COSTSyearly per btotal
award rate
25vehicle in
10004000
4000maintainance
2000020000
plus reward rate
5other
500020000
20000marketing
1000010000
driver rate
30public ins
300012000
12000ONE OFFS
other pay
0
installation / bus t out
40000
Wages Daily
960
marketing
10000
Wages Weekly
6720
street signage / power installation
20,000
energy
funding av cost req users tr users/trip
ELECTRICITY
cost per kmCAR SPECS
users only funding
4 169224.81.8
Off the Grid Cost KWH (Energy Aus 0.1917810.03
Battery Size kWh
20users required at that c
3 225633.12.4
Grid (Green Energy)
0.24595 0.0327933Estimated Range km per batt
150cost
2 338449.73.6
kWh per km
0.133333
1 676899.37.3
kWh per day all vehicles
128
SOLAR QUOTE
kWh per month
46592
kWh system
if subsidised
Estimated Quote
250,000
GPT
100000
life expectancy
25prog cost green energy
11459
Lendlease
40000
yearly cost
10,000
petrol
39137
Mean Fiddler
20000
daily cost
27.39726
Council
100000
cost per km
0.03
SAVING $$
27678
State Govt
60000% Subsidy
COMPARISON
solar energy
total subsidy
3200000.47
cost of fuel per litre
1.4weekly energy usage
REAL FUNDING
356899
average L/100km
8
av cost req users tr users/trip
cost per km fuel
0.11fuel for period L
27955.2users only funding
489225 0.9575123
CO2 litre of fuel kg
2.31users required at that c
3118966 1.2766831
MJ per litre of Energy
32CO2 Saving actual kg
64576.51cost
2178450 1.9150246
non driving alternative more than kg 193729.5
1356899 3.8300492
DESIGN FOR MAXIMUM LOADS
maximum ret trips/hr
2.5
maximum km
15
km/hr
37.5
Assumptions
hrs till break
4
total km before recharge
150
Green Energy
0.24595 kWhJackGreen 100
FULL OPERATION 4 BUS 8hrs/bus/7 days /year totals
BUSES OPERATING TIMES
number of buses 4 weeks of trail 52 bus lease cost for pilot 120000
bus lease cost (yearly) 30,000 total days 364 wages per trial period 349440
if days per week 7 energy 11459
hrs per day 8 software costs 60000
hrs for all buses daily 32 On Road Costs 36000
PER BUS running / set up 100000
average rider trips per hour 2 patrons
average km per trip 15 estimated 3 TOTAL ESTIMATED COST 676899
kms/hour 30 per bus/h 6
av trips per day 64 bus per day 48
ALL BUS trips est in trial 93184 total pass per day 192 SOFTWARE yearly period
TOTAL FOR ALL BUSES license 20000 20000
average km per hour 120 Market Share network 0
average km per day 960 population 7500 maintainance 20000 20000
trial km travelled 349440 trips per da 3.5 total 26250 support 20000 20000
bus leaves each end ev 30 7.5 % of daily trips req 0.007
DRIVERS On Road C yearly total total period ONGOING MISC COSTS yearly per btotal
award rate 25 vehicle in 1000 4000 4000 maintainance 20000 20000
plus reward rate 5 other 5000 20000 20000 marketing 10000 10000
driver rate 30 public ins 3000 12000 12000 ONE OFFS
other pay 0 installation / bus t out 40000
Wages Daily 960 marketing 10000
Wages Weekly 6720 street signage / power installation 20,000
energy funding av cost req users tr users/trip
ELECTRICITY cost per km CAR SPECS users only funding 4 169224.8 1.8
Off the Grid Cost KWH (Energy Aus 0.191781 0.03 Battery Size kWh 20 users required at that c 3 225633.1 2.4
Grid (Green Energy) 0.24595 0.0327933 Estimated Range km per batt 150 cost 2 338449.7 3.6
kWh per km 0.133333 1 676899.3 7.3
kWh per day all vehicles 128
SOLAR QUOTE kWh per month 46592
kWh system if subsidised
Estimated Quote 250,000 GPT 100000
life expectancy 25 prog cost green energy 11459 Lendlease 40000
yearly cost 10,000 petrol 39137 Mean Fiddler 20000
daily cost 27.39726 Council 100000
cost per km 0.03 SAVING $$ 27678 State Govt 60000
% Subsidy
COMPARISON solar energy total subsidy 320000 0.47
cost of fuel per litre 1.4 weekly energy usage REAL FUNDING 356899average L/100km 8 av cost req users tr users/trip
cost per km fuel 0.11 fuel for period L 27955.2 users only funding 4 89225 0.9575123
CO2 litre of fuel kg 2.31 users required at that c 3 118966 1.2766831
MJ per litre of Energy 32 CO2 Saving actual kg 64576.51 cost 2 178450 1.9150246
non driving alternative more than kg 193729.5 1 356899 3.8300492
DESIGN FOR MAXIMUM LOADS
maximum ret trips/hr 2.5
maximum km 15
km/hr 37.5 Assumptions
hrs till break 4
total km before recharge 150 Green Energy 0.24595 kWh JackGreen 100
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONCASE STUDY:ROUSE HILL
Rouse HillFunding Breakdown
Tickets
Trial Period$125,000 / 14 weeks
Full Operation$680,000 / year
State Govt
Council
Mean Fiddler
Delfin
GPT
p99
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONCASE STUDY:ROUSE HILL
Mean Fiddler
Town CentreInterchange
Transit Interchange
The Mean Fiddler
Rouse Hill Town Centre
Key Destination
1km Radii
Current Residential Area
Set Down Location
Bus Route
Pick Up Location
Mavis had already booked a time when she knew she would be finished with her chores in town, she will need assistance to get on & off the bus.
Greg has decided to leave the car at home today, he came home a bit earlier today so he came home and got changed first. He cant wait to cut loose at the pub tonight.
Scott is meeting his friends in town, he was going to ride but now is worried his bike would get nicked at the interchange. So he’s gonna take the bus. His mum prefers it too.
Jane cant be bothered to wait for the linking
bus and its going to get dark soon. So she
swiped her membership card and jumped on
board at the inter-change.
Kate wants to go home,
she has been at the
centre with her son and
is doing a little grocery
shopping, she orders
the service as she
finishes
SMS
RFID
SMS
RFID
SMS
RFID
SMS
RFID
SMS
RFID
START
FINISH
Mavis’s Home3 Mc Guirk Way2.3 km 5 mins
Jane’s Home1.1km 2 mins
Scott RequestsService at14 Highland Way3km 6 minsHe doesn’t show up and is charged.
Kate’s Home7 Cleveland Close1.1km 2 mins
Greg’s Home7 Paramount Cres1.9km 4mins
+ Total Journey Time: 32 minutes + Total Distance: 12km + Passengers: 5 + 1 No Show
(Double regular users per loop)
ScenarioProved Viability of Service. In relation to calculations.
p92
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSION
In an environmental sense in full operation, the community saves up to 190 tonnes CO2 saved locally per year.
It frees up land at the Shopping Centre that is currently costing up to $1000 per carpark space every year.
The Mean Fiddler can attract greater patronage and disperse crowds faster at the end of a night.
CASE STUDY:ROUSE HILL
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSION
Individuals can save hundreds of dollars a week if it means they can eventually get rid of one of their cars.
They now have at least have alternate transport if there is a petrol crisis.
Petrol Money once disappearing Internationally now stays within the community.
CASE STUDY:ROUSE HILL TogetherTim Tompson 10175747
Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONCONCLUSION
Conclusion
“You are what you use... not what you own.” live|work
28/28 Design Objectives were met under the headings of: + Creating Resilience - No external Dependence + Fostering Community - Stronger Community Wellbeing + Fostering Sustainability - Renewable Energy, Res. Eff. + Iconic - Promote Ideals to wider comm. + Liberating - Empower with Choice
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSION
Together
tailored solutionmatched to specific context
Energy
100%greenenergy
necessary range +chargespeed
fitsbattery
or included
fitsbattery
or included
withintogether
constraintsconstraints:
Local Stakeholders to benefit & Invest
Access to Software & Together Network
Local Need, Users & Travel Pattern Charging Vehicles Battery Local Identity
software
1800 123456SYDNEY CITY
together.com.au
20
20li
25li
Must be specifically tailored to local contexts
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSION
Technology Business
The User
Provide New ValueAssisted by current trends &
financial pressures
Reward & ValueDeliveredIndirectly
Resource EfficiencyRenewable
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSION
PROMOTE & CONTINUE DIALOGUE WITH LOCAL PARTIES.
DESIGN AS A TOOL FOR POSITIVE SOCIAL CHANGE.
Next Steps:
TogetherTim Tompson 10175747Major Project Realisation
TRENDS &SUSTAINABILITY
SYSTEM &SERVICE
USER EXPERIENCE & MARKETING
SOFTWARE & INTERFACE
PROMOTIONAL ANIMATION
CASE STUDY: ROUSE HILL
CONCLUSIONCONCLUSION
TogetherThank you
TogetherTim Tompson 10175747Major Project Realisation