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Together for Zero Hunger!. Zero Hunger How can Norwegians relate to “Zero...

Date post:18-Dec-2015
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  • Slide 1
  • Together for Zero Hunger!
  • Slide 2
  • Slide 3
  • Slide 4
  • Zero Hunger How can Norwegians relate to Zero Hunger?
  • Slide 5
  • Norway is one of the richest countries in the world and has a detached relationship to hunger as a cause of death or illness. The only hunger they fear is the result of unhealthy role models for their young girls that push them into self-starvation and an unhealthy diet.
  • Slide 6
  • How can the message break through?
  • Slide 7
  • While people in other parts of the world are starving to death, people in Norway starve themselves willingly. Join TORO and World Food Programme to achieve Zero Hunger in Norway - and 3 rd world countries!
  • Slide 8
  • What do we need from you? 1)Product design 2)Communication What do we need from you? 1)Product design 2)Communication Objective/KPIs 1)TORO 2)World Food Programme Objective/KPIs 1)TORO 2)World Food Programme Deliverables
  • Slide 9
  • Provoke the target group to reach out with our message and obtain awareness Create engagement and spreadable communication Create visibility Zero Hunger and strengthen TOROs image as a healthy brand
  • Slide 10
  • Idea presentation design: 15 July 2014 Idea presentation design: 15 July 2014 Finished design: 15 August 2014 Finished design: 15 August 2014 Product in store: 1 September 2014 Product in store: 1 September 2014 Idea presentation communication: 15 July 2014 Finished communication: 10 October 2014 On Air: 16 October 2014 On Air: 16 October 2014
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