Zero Hunger How can Norwegians relate to Zero Hunger?
Norway is one of the richest countries in the world and has a detached relationship to hunger as a cause of death or illness. The only hunger they fear is the result of unhealthy role models for their young girls that push them into self-starvation and an unhealthy diet.
How can the message break through?
While people in other parts of the world are starving to death, people in Norway starve themselves willingly. Join TORO and World Food Programme to achieve Zero Hunger in Norway - and 3 rd world countries!
What do we need from you? 1)Product design 2)Communication What do we need from you? 1)Product design 2)Communication Objective/KPIs 1)TORO 2)World Food Programme Objective/KPIs 1)TORO 2)World Food Programme Deliverables
Provoke the target group to reach out with our message and obtain awareness Create engagement and spreadable communication Create visibility Zero Hunger and strengthen TOROs image as a healthy brand
Idea presentation design: 15 July 2014 Idea presentation design: 15 July 2014 Finished design: 15 August 2014 Finished design: 15 August 2014 Product in store: 1 September 2014 Product in store: 1 September 2014 Idea presentation communication: 15 July 2014 Finished communication: 10 October 2014 On Air: 16 October 2014 On Air: 16 October 2014