Date post: | 28-Jan-2015 |
Category: |
Technology |
Upload: | e27 |
View: | 130 times |
Download: | 5 times |
Little Story From Tokopedia
Internet OverviewNO. Country Users
1. China 538 M
2. India 137 M
3. Japan 101.2 M
4. Indonesia 55 M
5. South Korea 40.3 M
http://www.internetworldstats.com/stats3.htm
What About Indonesia?• Top website based
on Alexa Rank is LOCAL MARKETPLACE
• INDONESIA??
# China Japan South Korea Indonesia
1 baidu.com yahoo.co.jp baidu.com google.com
2 QQ.com google.co.jp qq.com facebook.com
3 taobao.com f2c.com google.com blogspot.com
4 sina.com.cn youtube.com facebook.com youtube.com
5 google.com.hk amazon.co.jp naver.com google.co.id
6 163.com google.com youtube.com yahoo.com
7 weibo.com rakuten.co.jp taobao.com detik.com
8 tmall.com facebook.com google.co.kr kaskus.co.id
9 sohu.com livedoor.com daum.net wordpress.com
10 hao123.com ameblo.jp google.co.hk blogger.com
Indonesia E-Commerce Overview• Prospect is great but does not make a big
jump. WHY?• Infrastructure.• Security.• Awareness, Culture, Habit.• Ecosystem : Merchant, E-commerce
facilitator, Payment, Logistics
Indonesia E-Commerce OverviewIndonesi
a
?NONE Classified
Ads
Problems @ Classified AdsFraud AttemptsThere are no guarantee,
after buyer send the money to seller, they will
receive the items
Problems @ Classified AdsScalability
Difficult to maintain, a lot of manual works, it's not
convinient at all
Tokopedia as a SolutionSolution #1
a simple way of opening &
maintaining an online store
Tokopedia as a SolutionSolution #2
better & safer online
shopping experience
Shopping At Tokopedia• Secure transaction through our escrow
account• Easy to connect and communicate• Product information, rating, review,
reputation, online tracking.• Personal Assistant
Business Using Tokopedia• You will get your own
subdomain• Simple way to manage online
store• Easy to connect and
communicate• Gain trust even for newbie• Personal Assistant
Investor - Why?WE WANT TO BUILD A BIG BUSINESS
NOT ONLY A HOBBY
Launched in 1995
USD 100k in 1995
First provit in 2001
Launched in 1998$100k in August
1998$25 M in June
1999
Launched in 2004$500k in June 2004
$12.7 M & $27.5 M in June 2005
Net lost 3.36 M in 2005Positive cash flow Sep
2009
Investor - Why?• Investors as business
partner and mentor• Accounting, Finance and
Tax• Legal Document and
business lawyer
The Journey Begin
3Ts = Team, Tool, Time
The Journey Begin - TEAM• Team is the most important part, because
we are creative industry. WE NEED A-GRADE EMPLOYEES.
• A lot of great peoples but only some of them fit in with the founders.
• BUILD OUR OWN CULTURE
The Journey Begin - TOOLS• Economically Wise.• Non branded servers, open source
software.• Use social media marketing such as
facebook, twitter, forum.
The Journey Begin - TIME
• Internet is a long term business• Tokopedia still offer free services
PROBLEMS• Investors say NO, partners reject your
proposal, even employees refuse to join.• Chicken and Egg phenomenon.• Educate the Market.• Deal with HUGE TRAFFICS.