Date post: | 16-Jan-2016 |
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Tom ConophySVP & Chief Technology Officertom.conophy@starwoodhotels.
com
Technology Matters
JACK SPG Gold 7 stays in past 12 mos.Prefers SheratonHome: Chicago
DIANESPG Platinum27 stays in past 12 mos.Prefers Luxury CollectionOther Recent Stays: WHome: London
Seamless communication with guests before, during and after their stay
Reservation & Cancellation /
Confirmations
Check- outCheck-in /
Welcome
Pre-stay
marketingguest
1
2
3 4
5Post-stay
marketing
Sheraton Parsippany (NJ)
Westin Princeton
(NJ)
Westin Long Beach (NJ)
Westin South Coast (Costa
Mesa, CA)
Offer Type Per Property 500 PropertiesPre-Stay
Offers$50-100K $30MM+
Bounce-Back Offers
$125-225K $70MM+
TOTAL $175-325K $100MM+
Communication Revenue Potential