Design in the product lifecycleMoMo Amsterdam, 6th September 2010

twitter @twhume web http://tomhume.org/

Hello MoMo

Full software lifecycle

Concept to launch and beyond

How can we do it?

Do it Now do it better

What are we doing?

Concept work

Talk about Paper Plate example from RC

Putting meat on the bones

Right-fidelity sketches & wires

Putting meat on the bones

Right-fidelity sketches & wires

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Fleshing it out

Bridging the gaps

“Climb every mountain, ford every stream”

Post-launch

We still don’t understand...

Those known unknowns

External validation of workLightweight document + “is this right”?

Churn from design & development overlapProblem to solve, or natural consequence?

Understanding customer expectationsHow to accurately understand leeway

Lessons we’ve learned

(usually the hard way)

Start wellSet the tone, get the lie of the land

Collaborate throughoutDon’t save it for high days and holy days

Pursue correct fidelitySeason to taste: not too much, not too little

Communicate the vision stronglyEveryone has one eye on the big picture

Narrow all gapsAcross disciplines and organisational boundaries

Thank you.

twitter @twhume web http://tomhume.org/