INBOUND15

Seven Reasons Even Your Mom Won’t Open Your Email

Tom Monaghan

Senior Engineering Manager, HubSpot

1. Tom 101

2. A bit about the data

3. Seven reasons

4. Uncomfortable silence

AGENDA

INBOUND15

Tom 101

INBOUND15

Tom 101

1424

INBOUND15

Tom 101

14241424

INBOUND15

Tom 101

14241 to 77K

INBOUND15

2 The data

INBOUND15

The data

14241,068,955,738 emails

INBOUND15

The data

1424100,546 campaigns

INBOUND15

The data

1424106,972 contacts.

INBOUND15

3 The seven reasons

INBOUND15

Reason 1

1424You sent it on the wrong day.

INBOUND15

Reason 1

1424Tuesday!

INBOUND15

Reason 1

1424Saturday!

INBOUND15

Reason 1

1424And then Sunday …

INBOUND15

Reason 2

1424You sent it at the wrong time.

INBOUND15

Reason 2

1424Breakfast of Champions!

INBOUND15

Reason 2

14242pm.

INBOUND15

Reason 2

1424And definitely not first thing.

INBOUND15

Reason 3

1424You got your Mom’s email from …

INBOUND15

Reason 3

1424Forms & Imports

INBOUND15

Reason 3

1424Forms > Imports

INBOUND15

Reason 3

1424Forms > Imports

INBOUND15

Reason 3

14243.5 X

INBOUND15

Reason 3

1424(inbound works)

INBOUND15

Reason 4

1424You won’t take no for an answer.

INBOUND15

Reason 4

1424They don’t open your email.

INBOUND15

Reason 4

1424First email = 67%

INBOUND15

Reason 4

1424Second email = 23%

INBOUND15

Reason 4 – Probability of an open

INBOUND15

Reason 5

1424You’re getting a bit to personal…

INBOUND15

Reason 5

1424Tokens work…

INBOUND15

Reason 5

1424But don’t get creapy.

INBOUND15

Reason 5

1424Name = awesome

INBOUND15

Reason 5

1424Company Name … not awesome

INBOUND15

Reason 6

1424You kiss your Mom with that …

INBOUND15

Reason 6

1424…

INBOUND15

Reason 7

1424Use your words …

INBOUND15

Reason 7

1424Content is king – write more.

INBOUND15

4 Uncomfortable silence

INBOUND15

INBOUND15

#INBOUND15

INBOUND15

INBOUND15

INBOUND15

(general blank slide)

INBOUND15

INBOUND15

These dogs are wanted in seven states for tax evasion & fraud.

#INBOUND15

This transparent color box is a useful option for some larger images.

#INBOUND15

INBOUND15