PowerPoint Presentation

A definition

# sorts of planners

Brand planners

Deliverables

Brand proposition

Brand positioning

Brand positioning

Account planners

Before account planning:

After account planning:

Deliverables

Insights

The Big Idea

Creative brief

Creative brief

Connection planners

Media planners

Media or Connection?

transMedia planners

Propagationplanners

Propagation planning

Check out:

A definition

Strategy =

F.U.Q.

Frequently unasked questions

A few rules of Tom

Find the business challenge

Change behavior or change attitude?

Find the role of your brand

Find the surprise

Old Spice bodywash

https://www.youtube.com/watch?v=oP0DaZBmwQI https://www.youtube.com/watch?v=L-4zfsy6rsM Dos Equis

Brazilian Pee

Peruvian Cancer Foundation

Planners nightmares

You are great at Powerpoint, no?

Just add a model or something

We need figures!

We need figures!