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Tomorrow Is Just An Idea
But
Today Is Happening Right Now
- Pichai Sundararajan
Pichai Sundararajan (born 12 July
1972), also known as Sundar Pichai, is
an Indian American business executive.
Pichai is the chief executive officer (CEO)
of Google Inc. Formerly the Product Chief
of Google, Pichai's current role was
announced on 10 August 2015, as part of the
restructuring process that made Alphabet
Inc. into Google's parent company and he
assumed the position on 2 October 2015.
EARLY LIFE AND EDUCATION
Pichai was born in Madurai, Tamil Nadu,
India, in a Tamil Hindu family to Lakshmi
and Ragunatha Pichai. He spent his
childhood in Madras (now Chennai). His
father was a senior electrical engineer
at General Electric, and managed a factory
that made electrical components. Sundar
grew up in a two-room apartment on 46th
Street, 7th Avenue, in Ashok Nagar,
Chennai.
Pichai was born in Madurai, Tamil Nadu,
India, in a Tamil Hindu family to Lakshmi
and Ragunatha Pichai. He spent his
childhood in Madras (now Chennai). His
father was a senior electrical engineer
at General Electric, and managed a factory
that made electrical components. Sundar
grew up in a two-room apartment on 46th
Street, 7th Avenue, in Ashok Nagar,
Chennai.
Sundar completed his Class X at Jawahar
Vidyalaya, Ashok Nagar Chennai and
completed the Class XII from Vana Vani
school located in the IIT, Chennai.Pichai
earned his degree from Indian Institute of
`
Technology Kharagpur in Metallurgical
Engineering. He holds
an M.S. from Stanford University in
Material Sciences and Engineering and
an MBA from the Wharton School of the
University of Pennsylvania, where he was
named a Siebel Scholar and a Palmer
Scholar, respectively.
CAREER
Pichai speaking at the 2015 Mobile World
Congress in Barcelona, Spain
Pichai worked in engineering and product
management at Applied Materials and
in management consulting at McKinsey &
Company.
Pichai joined Google in 2004, where he led
the product management and innovation
efforts for a suite of Google's client software
products, including Google
Chrome and Chrome OS, as well as being
largely responsible for Google Drive. He
went on to oversee the development of
different applications (apps) such
as Gmail and Google Maps. On 19
November 2009, Pichai gave a
demonstration of Chrome OS and
the Chromebook was released for trial and
testing in 2011, and released to the public in
2012. On 20 May 2010, he announced the
open-sourcing of the new video
codec VP8 by Google, and introduced the
new video format, WebM. On 13 March
2013, Pichai added Android to the list of
Google products he oversees. Android was
formerly managed by Andy Rubin. He was a
director of Jive Software from April 2011 to
30 July 2013.
PERSONAL LIFE
Pichai is married, has two children, and lives
in Los Altos Hills, in a home designed by
Robert Swatt of Swatt Miers. Pichai's known
interests include soccer and cricket. He is an
avid fan of FC Barcelona, and he states that
"he watches every game of the club."
Top 10 Facts You Did Not Know About
Sundar Pichai
Sundar Pichai is a huge cricket fan
and was the captain of his school
cricket team.
His family did not possess a phone
until he was 12.
He once tried to talk a friend out of
working at Google before joining the
company himself.
Sundar Pichai joined Google even
before the company went public.
He is very good at remembering
numbers and could remember every
telephone number he dialed when he
was young.
He interacts with students at IIT-
Kharagpur over Skype at regular
intervals.
He was also one of the top contenders
for the post of CEO at Microsoft,
which ultimately went to Satya
Nadella.
`
The Google CEO is not at all “nerdy”
as his appearance might suggest! He
is actually very grounded, helpful and
friendly.
He has been the master of ceremonies
at Google I/O for the past few years.
It is rumoured that Twitter tried to
poach Sundar Pichai, a few year back,
while he was working at Google, but
Google paid him an exorbitantly
higher pay to retain him
-Dhanabalan T
I - MBA
“Two-Minute Interview”
Two-minute surveys are a quick and flexible
tool you can use to include all of your
business users and all of your market in your
user research
`
We all get excited about design, especially
when talking about the latest innovations
from Apple, Google and other amazing
leaders of UX. But we often forget that these
cool designs and millions of raving fans
were only possible because these designs
were based on the solid foundations of User
Research.
TWO-MINUTE INTERVIEWS:
Two-minute surveys are a quick and flexible
tool you can use to include all of your
business users and all of your market in your
user research.
EVERY PRODUCT MANAGER'S
DREAM:
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Every good product manager (and every
good enterprise business analyst) worth their
salt is obsessed with knowing everything
about their market. They "Good product
managers love to have their marketing
“speak” like these guys do, preferably, using
the same language, so their clients would
literally feel that it's not the site, it's the
voice inside their head is nudging them to
buy.
Why observation doesn't always work
Most
people had no idea what that smelly noisy
thing on his "horseless carriage" actually
was. So any survey he might have done on
what people wanted would've given him no
i so any survey he might have done on what
people wanted would've given him no
insight.
The biggest problem with observation is that
it only gets you that far. You start with an
assumption that you can watch the user
performing all of their tasks. But they may
not be doing them right now.
Let’s take a look at another example.
A lot of things we're doing today were
unheard of just a decade ago. Browsing web
on your phone, social GPS... even the testing
didn’t come about before people were given
the full keyboard on their phones.
What's wrong with surveys:
Most traditional surveys are set up in a way
that they can only prove our guesses right or
wrong. wrong, they don't offer us a lot of
help to figure out what's wrong. We're still
left with our guesses and assumptions.
So, now what?
Let's go back and recall one of the main
foundations of user research.
Why can't we just ask them to tell us what
they want? Why?
Well, because every user researcher knows,
that...
Users don't really know what they want!
Users didn’t ask Steve Jobs to put a mini
hard drive into a small package and give
them a thousand songs to take with them.
They loved it when they saw it, but they
didn’t ask for it. Similarly, nobody asked for
an iPhone either. Users did not come up
with these ideas and these designs. Apple
did.
But users are really good at other things—in
fact, users can be amazingly accurate talking
about the things they don't want. They can
tell you a lot about the problems they're
having. They can describe how it feels to go
through the issues they're facing and what
other problems these issues are causing
them.
So how's that for a source of insight?
Well, good researchers and BAs have been
asking questions this way for years now.
These questions surrounding what customers
don’t want are the key questions asked at
most stakeholder interviews. Even
salespeople ask these questions. "Tell me
`
about the problems you're experiencing with
XYZ product." And that provides valuable
insight.
Scaling up the interviews
The scope creep, the curse of today's IT
projects, is coming from users realizing
these things late in our projects. Largely,
because we have not asked enough questions
BEFORE the project was started in the first
place! (We're also lacking the tools for
prioritizing the problems we discover and
mapping them to market demographics).
Wouldn’t it be nice if we could tell (and
have the numbers to prove) that university
students are more eager to buy our iPod than
the 'high tech' commuters with more money
at hand, and that our intranet site sucks
because the corporate CMS makes it
difficult to publish content and not because
the employees are not engaged or the search
function is not efficient enough.
So how do we go about doing user research
efficiently and effectively?
I’ll show you how.
Today we call this 'Interview Survey'
approach a BIB Survey - the Biggest
Issue/Bucket Survey, as it helps to both,
identify the biggest issues that our market or
our business users are facing, identify which
groups of users feel the strongest about
solving their issues and also define 'buckets'
- the frequent types of problems that people
are looking to resolve.
Based on our stats so far, it takes about two
minutes or less to process a single survey
response. This makes it easy for a single
user researcher to process a thousand BIB
surveys in a single week, still leaving ample
time left for a few follow up calls.
That said, all you really need to understand
your market or your business users is a few
hundred responses. The rule of thumb is this
- as soon as you stop finding new types of
problems in your Single Biggest Issue
responses, your BIB stage is done
There you have it. You now have a quick
and flexible tool you can use to include all
of your business users and all of your market
in your user research. This will ensure that
you never miss hidden critical insights that
so many researchers today are just unable to
discover.
We saw why it's umber-important to gain
maximum amount of insight about your
users, and why observation and traditional
surveys will not always bring you the results
you need. We looked at the reasons why and
how the new type of high performance
interview-survey blend, the BIB Survey, can
bring you this critical information, discover
complete set of different problem types your
users are facing and help you map these to
demographic information, to make it easy to
use this in subsequent analysis stage.
Is anything missing? I'd love to hear your
comments, your questions and your ideas in
the comments area below.
- SINDHUJA M
I MBA
`
TOP 10 BIGGEST MNC IN INDIA
2016
10. THE COCA COLA COMPANY :-
Total Employees :- 129,200
Revenue :- US $ 45.998 million
The Coca Cola Company is an American
Multinational Beverage Corporation. In
India , Its headquartered in Kolkata. This
Company is best known for its flagship
products Coca Cola. The company only
produces syrup concentrate which is then
sold to various bottlers throughout the world
who hold exclusive territories. The logo ,
bottle design and brand image are
internationally recognizable. The Coca Cola
Company offers more than 350 brands in
over 200 countries , aside from its namesake
Coca Cola beverages. It is the best selling
soft drink in most countries and was
recognized as the number one global brand.
The company also produces a number of
other soft drinks including Fanta and Sprite.
9. PEPSICO :-
Total Employees :- 271,000
Revenue :- US $ 66. 683 billion
PEPSICO is an American Multinational
food , snack and beverages Corporation.
PEPSICO is the second largest foods and
beverages business in the world. The
PEPSICO headquarter are located in the
neighborhood of Purchase , New York.
PEPSICO consists of 53% foods and 47 %
beverages. The total assets of the company
is US $ 69.667 billion. It was formed in
1965 with the merger of the Frito Lay Inc.
and Pepsi Cola company. Pepsi , Tropicana ,
Lay's potato chips , Mountain dew are the
some famous product of PEPSICO.
8. CITI GROUP :-
Total Employees :- 239,000
Revenue :- US $ 76.88 billion
Citi Group is popularly known was the CITI.
It is an American Multinational Investment
banking and financial services corporation.
In India , Its headquartered in Mumbai. It
was formed from one of the world's largest
mergers in the history by combing the
banking giant Citigroup and Financial
Conglomerate Travelers Group in October
1998. It is the third largest bank holding
company in the US by assets . Citi group is
the largest company and the bank in the
world as measured by total assets with
239,000 employees. Citi Group had the
world's largest financial services network ,
spanning 140 countries with approximately
16,000 offices worldwide. It holds over 200
million customer accounts in more than 140
countries.
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7. PROCTER AND GAMBLE :-
Total Employees :- 118,000
Revenue :- US $ 83.06 billion
Procter and Gamble is also known as the P
& G Company. It is an American
Multinational Consumer goods company.
It's products include cleaning agents and
personal care products. It's products line also
include foods and beverages. P&G was also
recognized as the most desirable FMCG
business to work for in America. Vicks ,
Head & Shoulders , Olay , Ariel , Wella ,
Pantene , Gillete , Tide , Duracell , Oral -B ,
Ambi pure and Whisper are some of its
products sold in India.
6. NESTLE :-
Total Employees :- 339,000
Revenue :- US $ 90.793 billion
Nestle is a Swiss Transnational food and
drink Company. It is the largest food
company in the world measured by
revenues. It's headquarters are located in
Vevey , Vaud , Switzerland. In March 2015,
Nestle ranked second in Oxfam's behind the
brands scorecard. In India , its headquarter
are located in Gurgoan. Nestle has 447
factories , operates in 194 countries. Nestle
has 64 brands , with a wide range of
products across a number of market ,
including baby food , medical food , Coffee
, Tea , bottles water , breakfast cereals ,
dairy products , pet foods , frozen food and
Snacks.
5. IBM :-
Total Employees :- 379,592
Revenue :- US $ 110.49 billion
IBM is an International Business Machines
Corporation. It is an American Multinational
Technology and Consulting Corporation. It
headquartered are located in Bangalore ,
India. International Business Machine
Corporation has twelve research laboratories
worldwide , bundled in to IBM research. In
2015 , IBM ranked as the world's most
valuable brand. IBM manufactures and
markets computer hardware , software and
offers infrastructure , hosting and consulting
service in areas ranging from mainframe
computer to nanotechnology.
4. MICROSOFT CORPORATION :-
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Total Employees :- 1,18,500
Revenue :- US $ 93.58 billion
Microsoft Corporation is commonly known
as Microsoft. It is an American
Multinational Technology Company. In
India , It's headquartered in Gurgoan ,
Haryana. The company develops ,
manufactures , licenses , supports and sells
computer software , consumer electronics
and personal computers and services. It's
best known software products are the
Microsoft windows line of operating
systems , Microsoft office suite and internet
explorer and edge web browsers.
3. TATA GROUP :-
Total Employees :- 600,000
Revenue :- US $ 108.78 billion
Tata group is an Indian Multinational
Conglomerate Holding Company. It's
headquarter are located in Mumbai ,
Maharashtra. It was founded in 1868 by
jamsedji Tata. It is one of the India's Largest
Conglomerates. Tata companies with
significant scale include Tata Steel , Tata
Motors , Tata Consulting Services , Tata
Power , Tata Chemicals , Tata global
beverages , Tata Teleservices , Titan , Tata
Communication and Indian hotels
Company. It is one of the biggest MNC
company in India and comprising over 100
independent operating companies.
2. HEWLETT PACKARD :-
Total Employees :- 302,000
Revenue :- US $ 111.454 billion
Hewlett Packard is an American
Multinational Information Technology
Company. In India , Its headquartered in
Bangalore. It developed and provided a wide
variety of hardware components as well as
software and related services to consumers.
It specialized in developing and
manufacturing computing , data storage and
networking hardware , designing software
and delivering services.
1. SONY CORPORATION :-
Total Employees :- 131,700
Revenue :- US $ 153.683 billion
Sony Corporation is a Japanese
Multinational Conglomerate Corporation.
It's headquartered in Konan Minato , Tokyo
, Japan. Its diversified business includes
consumer and professional electronics ,
gaming , entertainment and financial
services.
- KARTHIGA RANI S
I MBA
`
Rio Olympics: Sindhu, Sakshi Shine
As India End Campaign With Two
Medals:
P.V. Sindhu’s dream of becoming the first
Indian woman to win an Olympic gold
medal ended in an agonizing defeat to world
no. 1 Carolina Marin of Spain in the
badminton final on Friday.
The 21-year-old from Hyderabad had to be
content with the first Olympic silver won by
an Indian woman after squandering a one-
game lead to go down 21-19, 12-21, 15-21.
A failed return, fall on the knees, a shake of
the head and it was all over for Sindhu at the
end. On the other side of the net was a
celebratory scream followed by tears of joy.
The Indian world no. 10 came tantalizingly
close to winning an Olympic gold medal on
her debut, but was overpowered at the end
by Marin, a two-time world and European
singles champion, who was also playing her
first singles final at the Olympics.
Although she lost the match, Sindhu
captured the imagination of the entire nation
by advancing to the final. Only one Indian
individual has won a gold medal at the
Olympics—shooter Abhinav Bindra in the
men’s 10m air rifle event at the Beijing
Games in 2008. Bindra came close to
winning a medal this year, finally finishing
fourth.
Female Wrestler Wins India's First
Medal at Rio Olympics
Female wrestler Sakshi Malik earned
India the country's first medal of the
2016 Rio Olympics with a third-place
finish.
Malik, 23, was also the first Indian
woman to win a wrestling medal and
the fourth to win at any Olympic
Games. "I never thought I would
become the first woman wrestler from
India to bag an Olympic medal in
wrestling," she told The
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Hindu newspaper . "I hope the remaining
wrestlers will also do well."
Malik's parents initially faced criticism
from locals when their daughter signed up
to participate in wrestling, long considered
a man's sport in the community, according
to
BBC report. Malik had been inspired by
her grandfather's wrestling career.
The wrestling victory may be India's first
medal of the 2016 Olympics, but it is not
the first heartwarming story for the
country. Dipa Karmakar received her
nation's admiration after falling short of a
gymnastics medal by just 0.15 points.
-KOKILA R
I MBA