rob van den bergTomTom Automotive

©TomTom International B.V.

TomTom Open InterfacesOpen in-vehicle systems

rob van den berg, 15/6/2010 ©TomTom International B.V.2

Topics

TomTom Automotive– More than Portable Navigation

Changing the value Chain– Offering more for the customer

TomTom's product vision– Standard interfaces

rob van den berg, 15/6/2010 ©TomTom International B.V.3

TomTom Automotive:

Our approach and product offering

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Vehicle market segment

EU Vehiclesales persegment

Embedded navigation fitment rate

A/B C1 C2 D1 D2 E1 E2

5,000,000

2,500,000

0

100%

50%

0%

Source: SBD. 2006

TomTom products open up the volume car opportunity

• Low penetration rates in volume cars, step change in take rates• Two challenges to overcome:

- lower price & create an everyday travel companion

Segments thathave the greatestgrowth potential

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TomTom has a solid Automotive Approach

• Focus on the best navigation and services experience for volume cars

• Offer far more than just a product

• Apply automotive standard design

• Leverage largest in-car community

• Design and validate to automotive quality standards

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Navigation 1.0

Navigation 2.0

Navigation 3.0

Reference Design

Display / PCB / NavCore Software

ARM9 ARM11

No Connectivity

Wide area connectivity

2009 2010 2011

Radio Navigation Head Unit

Radio Navigation Head Unit

Display-based Navigaton

Display-based Navigaton

DockableNavigation Module

DockableNavigation Module

CarLink PND Connected to car

CarLink PND Connected to car

Automotive Product Portfolio

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Blue&Me TomTom is an integration between Fiat’s Blue&Me system and the latest TomTom GO PND

Fiat – TomTom Partnership:TT PND introduced in “Blue&Me TomTom”

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Changing Value Chains

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Automotive Value Chain

Tier-2Tier-2

Tier-1Tier-1

OEMOEM

DealerDealer

End userEnd user

Big projects Monolithic systems Little user focus Difficult for

innovation

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Changing the value chain

DealerDealer

End userEnd user

Tier-2Tier-2TomTomTomTom Tier-1Tier-1

OEMOEM

Partner vs Supplier More incentive for

cooperation Smaller organisation User Focus Allows for innovation

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Implications for Systems Development

• Systems will be assembled instead of build– Standardisation in components;– Standardisation in interfaces;

• Systems can (will) evolve during their life time– New features become available to users– Retrofit systems with societal services (e.g. road pricing)

• Systems Development will become more Agile– Shorter projects– V-model not feasible for user-centric services

Open Systems

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TomTom's vision on Openness

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TomTom's Open Interfaces

• TomTom is developing open interfaces to support open systems:

• Based on standard interconnects:– USB– Bluetooth– TCP/IP

• Can run on low-end hardware

• Currently available as SDK for SPITS partners,– Plans are to open source the technology

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TomTom Openness Interfaces

• Remote Display– Display remote device on the car's head unit– aka Terminal Mode

• User Interface server– display user interface components from foreign apps/devices

• Functional Interfaces– Allow remote apps/devices to access TomTom functionality

• Location lookup• Route guidance• Settings• Authentication• ...

rob van den berg, 15/6/2010 ©TomTom International B.V.15

Assembling a system

CPU RAM Flash

CPU RAM

Flash

FM/AM DAB DSP

AMP

5V 12V

HOST/DEVICE

CANGPRS GPSECU

ARM9 RAM Flash

Remote Display (bitmap display)TouchAudio

Remote Display (bitmap display)Touch

Audio

NaviBoxAndroidNaviStick

iPodMass

StorageUMTS Phone

RearView Central switch

KeysSteering

GPS

Miniaturized computerPlatform Module

Bluetooth

NaviCard?

CE Radio

Secure processor

NFC

WifiJava/Osgi CVIS stick

ECO/ADAS stick

Cluster display

Questions & Remarks