SMAC Trends & OpportunitiesSMEs SMACing for Higher Growth
Tony NavinSnapdeal.com
E-Commerce Industry in India
Growing Smart Phone Use380 mn smartphone users by 2015
Huge Retail Industry$ 600Bn retail sector
Small contribution by online sales (0.5%)
Favored DemographicsNumber of people below age 35 to
reach 828 mn by 2015
Growing Internet User baseCurrent Users 213 mn
370 mn unique users by 2015
Huge OpportunityExplosive Growth in Ecommerce
Source: IAMAI-KPMG Analysis; Accel Partners Analysis
• Online shopping to grow to $ 8.5Bnby 2016 (CAGR 63%)
• Number of online shoppers to double to 40Mn (CAGR 25%)
The 6 Key Pillars of Successful Ecommerce Business
Traffic
Supply Chain
M-Commerce
Customer SupportPayments
Merchandising
$3.5 Bn market cap
$200 Bn in GMV
40% market share in ecommerce
$10bn GMV 40% market share in South Korea
$17 Bn market cap
Marketplaces Are the Largest & Most Profitable E-commerce Businesses Globally
$70 Bn market cap (China)
(Japan)
(India)
(Latin America) (Australia)
Snapdeal.comIndia’s Largest Online Marketplace
20Total weight of all products shippedin the last 12 months
500%+ YoY GROWTH
BILLION2PAGE VIEWS in last 12 months
AllMajor Categories Sold
NationalReach
45 %
5000+
20 + Logistics Partners
Seller dispatches order to the Customer*
Order received
Paymentgoes to TrustPay
Customer places the order to the seller on COD/Cards/Net Banking
Payment released to the seller
Our Business Model
* Now sellers can also chose to store their products in Snapdeal’s fulfillment centers where we pack & deliver them to the customer
In the $600 billion retail sector in India , 92% is unorganized
Source: Deloitte, 2013
India a hub of 48.8 million small and medium businesses, set to emerge as the largest SMB nation globally.
Source: Zinnov Study ‘Indian SMB Sector 2013’
Indian SMB Profile: 95% - Micro scale 4.8% - Small scale 0.2% - Medium scale
High Real Estate Costs Low Product Discoverability
Low ReachLimited Assortment Merchandising
Offline Markets Offer Limited Opportunities for Growth
Snapdeal: An E-commerce Operating System for Small Businesses
An online marketplace enables sellers to overcome the limitations of offline markets & helps them grow their
business
Focus On Core Business
Reduced Cost Due to Lower Real Estate Requirements
Streamlined Operations Through Logistics Support
Customer Support for Sellers
Exposure to Global Best Practices
Brand Stores Bring Offline Store Experience Online
Sellers also get the capability to add unlimited assortment
Enables Pan India Reach
Enabling Sellers to Supply Locally & Sell Nationally
Access to Newer Markets
Increased Reach Translates to Increased Sales
Inventory Management•Timely alerts on inventory status help sellers plan better and prevent stock-outs
Sales Benchmarking•Exhaustive information on competition helps sellers to compete effectively
Pricing Analytics•Pricing data helps sellers understand price trends for their products and change prices in real time
Service Quality Rating•Customer feedback is made available to sellers in real time which enables them to quickly improve service & product quality
Setting up Sellers for Success through real-time Analytics
What Sellers Are Saying About Us
Success Stories of a few of our very happy &
successful partners
What Sellers Are Saying About Us
Success Stories of a few of our very
happy & successful partners