10
Make an impact with what you’re wearing – and what you no longer wear. We call it refashioned giving.
Use this guide to start: • Hosting a fundraiser. • Raising money for your Mocha Moms chapter. • Turning clothes and accessories into tools for change. • Shopping serious (serious) deals on new and secondhand style. • Giving back with what’s already in your closet.
ModaVive is a new way for groups to raise money for causes they care about. When groups partner with us, they collect donations of new and gently worn apparel in great condition and we work together to promote and sell them online. We professionally photograph what you collect and help market and promote through digital marketing campaigns, social media and customizable materials to spread the word about shopping for your cause. You’ll earn 60% of the net proceeds for Mocha Moms.
Partner with us to raise funds for Mocha Moms!
Refashion Your Giving
Partnering with ModaVive means fundraising with closets, not wallets. Encourage friends, family and those in your community to donate gently-worn special occasion dresses, designer apparel, handbags and accessories and turn them into cash for your cause. • There are no upfront expenses. • You don’t have to ask anyone for money. • It helps with volunteer recruitment and retention. • There are no checks or cash to exchange. • It builds camaraderie within your organization. • It’s tons of fun! How It Works
You earn 60% of the net proceeds. What about the other 40%, you ask? We inspect, photograph, measure, describe, upload and help market every item accepted and cover shipping for purchases over $50, as well as inbound shipping for 50+ accepted items.
Step 1: Let us start helping you plan your dress drive that’s a perfect !t. A few tried-and-true ideas:
Step 2: Once you’ve decided the type of campaign or event, we’ll help you promote your drive! Tap into social networks and post promotional "yers throughout your community.
More event choices
Don't want to create your own promotional "yer? No problem. You’ll !nd customizable marketing materials, brand guidelines and a complete social media guide at modavive.com/fundraise.
Marketing Materials Choose Your Favorite Style
Whimsical and fun. We designed this theme with high school and college clubs in mind. Modern style. This hip theme brings a balance of fashion-savvy and casual cool. A play on acronyms! From BYOB to LBD, this theme combines the two. Designed for groups collecting Little Black Dresses. Simple and straight-forward. This elegant theme puts the focus on your campaign and charity.
Step 3: Now it’s time to collect donations. High-quality garments and brands are the best way to maximize your fundraising efforts. Use ModaVive donor thank-you cards with your group’s special discount code so your donors can shop for less . If any donors need a donation receipt for tax purposes, download a form on modavive.com/fundraise.
We welcome items from brands on the following list. While we will occasionally accept items from brands not listed due to their unique style and quality of tailoring, we reserve the right to refuse items that do not meet our standards for quality, cleanliness and marketability; those items will be donated to another charity such as the Goodwill. Questions? Email [email protected].
Bo$ega Veneta Brian Atwood Burberry Chanel
Chris7an Loubou7n Chloe Dolce & Gabbana Donna Karan
Dooney & Bourke Fendi Giuseppe ZanoB Gucci
Hermes Jimmy Choo Kate Spade Louis Vui$on
Manolo Blahnik Marc Jacobs Michael Kors Mulberry
Miu Miu
Sergio Rossi
Tory Burch
Walter Steiger
Designer & Contemporary Brands
Shoes & Handbags
Kohls (City Triangles) Co$on On
Forever 21 H&M
Old Navy
Target brands (incl. Mossimo)
Walmart (incl. Apt. 9 and Faded Glory)
Wet Seal
Not Accepted
Ann Taylor
Anthropologie
Badgley Mischka
Banana Republic
BCBG
Burberry
Calvin Klein
Celine
Chanel
Chloe
Chris7an Dior
Diane von Furstenberg
Dolce & Gabbana
Donna Karan
Elizabeth & James
Free People
Giorgio Armani
Gucci
Haute Hippie
J. Crew
James Perse
Kate Spade
L.A.M.B.
Lanvin
Levi's
Louis Vui$on
Marc Jacobs
Michael Kors
Milly
Oscar de la Renta
Prada
Proenza Schouler
Rag & Bone
Ralph Lauren
Roberto Cavalli
Stella McCartney
Tahari
The Row
Theory
Three Dots
Tory Burch
Tracy Reese
Versace
Vince
Zara
Visit modavive.com/brand-guide for a complete list
Step 5: Let’s promote your sale. We’ll help you promote the items you’ve collected with digital campaigns, newsletters, social media and media outreach. To help, we offer a social media guide, customizable marketing tools and a blog with resources, tips and success stories from other drive hosts.
Step 4: Send in your items! After your drive, ship everything to ModaVive, where we will photograph, merchandise and help promote the sale of your items. When you are ready to ship, email [email protected] with the number of items you have collected, your full mailing address and phone number. ModaVive will cover shipping costs when you collect 50 or more accepted items.
Visit the Resource Center at modavive.com/fundraise to !nd:
Social Media Guide Sample posts for Facebook, Twitter, Instagram + more.
.
Marketing Tools Customizable "yers, badges + invitations for your drive.
Brand Guidelines What sells best, and what we can and cannot accept.
www.modavive.com Facebook.com/ModaVive
@ModaVive
