Tools & Tactics for Audience

Building on Facebook &

Twitter

Presented by Allen VoivodCo-owner and Content Lover

of Epiphanies, Inc.http://Facebook.com/AhaYourself

Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

Part 4 of 4

During Our Time Together...

Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan

One Size Fits All! Or, Tactics You Can Use on Any Online Channel

Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth

Twitter! Or, ... You Know ...

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Follower Building Method #1...

Hashtag Happiness

Get involved in thematic conversations like #SMSS10

Take part in Twitter traditions like #FF

Flag interests like #ski

Reference location with #NH

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

#

Follower Building Method #2...

Re-tweet (& be re-tweeted)

Add a personal note if there’s room

Shows you’re paying attention, in the game

Shows up in their “mentions” (thanks to the @ reply sign)

Not “who you know” but “who appears to know you” - Kawasaki

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Follower Building Method #3...

Get Listed

Twitr.org

TwitDir

Local Tweeps

WeFollow

Twellow

Twibs

Use Google for others (and niched ones)

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Follower Building Method #4...

Use Services

Refollow

Twiangulate

Twibes

Twubs

Mr. Tweet

Twitterholic

Retweet Radar

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Follower Building Method #5...

Meet Offline

Tweet-ups

Networking events

Workshops/seminars

Trade shows

Conferences

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Follower Building Method #6...

Monitor & Engage

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Follower Building Method #7...

Mine Media & COI Lists

MSM or trade groups

Industry analysts

Consultants

Pundits

Politicians

Lobbyists

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Follower Building Method #8...

Mine the Competition

They’ll find you on Twitter anyway

They won’t know you’re mining them

They’ve done some of the legwork for you already

You could be doing both of you a favor!

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Follower Building Method #9...

Mine Partners & Ally Lists

If they follow your partners, shouldn’t they follow you, too?

Can you find complementary businesses speaking to the same Ideal Audience?

Bonus: New partners and allies!

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Follower Building Method #10...

Outsource It

Social Marketing and Success Strategies – www.AhaYourself.com

Paid services

Social media assistants

Extra variables to consider include:

1. Oversight

2. Policies/procedures

3. Relevance

4. Spam!

Thank you!

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

If you got information of value out of this presentation that made it worth your time, please:

1. Become a “Liker” at:http://facebook.com/AhaYourselfor by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker

2. Write on our wall and tell the world about one gem you got out this presentation.

3. Check out the other three parts at http://slideshare.net/AhaYourself.

Final Thoughts on Audience Building, Relationships, and Business Success

Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com