Tools and Techniques to Make Your Content More Interactive

Frank Barry

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #2

Tools and Techniques to Make Your Web Content More Interactive

Me …

Frank Barry

BlackbaudManaging Consultant

@franswaa on Twitter

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #3

Tools and Techniques to Make Your Web Content More Interactive

Why?

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #4

Tools and Techniques to Make Your Web Content More Interactive

Why?

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #5

Tools and Techniques to Make Your Web Content More Interactive

Content is social just like us …

Content is … still KING Web 1.0 is long gone People are social and so is the web Reviews, ratings and social proof all matter now

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #6

Tools and Techniques to Make Your Web Content More Interactive

The Blog Home base for social interaction and sharing

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #7

Tools and Techniques to Make Your Web Content More Interactive

Blog > http://www.netwitsthinktank.com

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Tools and Techniques to Make Your Web Content More Interactive

DISQUS Blog commenting made simple

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #9

Tools and Techniques to Make Your Web Content More Interactive

DISQUS > http://www.disqus.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #10

Tools and Techniques to Make Your Web Content More Interactive

DISQUS > http://www.disqus.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #11

Tools and Techniques to Make Your Web Content More Interactive

DISQUS > http://www.disqus.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #12

Tools and Techniques to Make Your Web Content More Interactive

DISQUS > http://www.disqus.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #13

Tools and Techniques to Make Your Web Content More Interactive

FeedBurner RSS and Email subscription

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #14

Tools and Techniques to Make Your Web Content More Interactive

Feedburner > http://feedburner.google.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #15

Tools and Techniques to Make Your Web Content More Interactive

Feedburner > http://feedburner.google.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #16

Tools and Techniques to Make Your Web Content More Interactive

Feedburner > http://feedburner.google.com

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Tools and Techniques to Make Your Web Content More Interactive

RSS and eMail subscription Stats on subscribers Stats on engagement

Feedburner > http://feedburner.google.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #18

Tools and Techniques to Make Your Web Content More Interactive

Bit.ly URL shortening is all the rage, but let’s look past that

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #19

Tools and Techniques to Make Your Web Content More Interactive

Bit.ly > http://bit.ly

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #20

Tools and Techniques to Make Your Web Content More Interactive

Bit.ly > http://bit.ly

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Tools and Techniques to Make Your Web Content More Interactive

Bit.ly > http://bit.ly

Short URL is key for services like Twitter, Facebook, etc…

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #22

Tools and Techniques to Make Your Web Content More Interactive

Twitter The tool we can’t live without in 2010

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #23

Tools and Techniques to Make Your Web Content More Interactive

Twitter / Tweetmeme > http://www.tweetmeme.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #24

Tools and Techniques to Make Your Web Content More Interactive

Twitter / Tweetmeme > http://www.tweetmeme.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #25

Tools and Techniques to Make Your Web Content More Interactive

AddThis Quickly give your content legs

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #26

Tools and Techniques to Make Your Web Content More Interactive

AddThis > http://www.addthis.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #27

Tools and Techniques to Make Your Web Content More Interactive

AddThis > http://www.addthis.com

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Tools and Techniques to Make Your Web Content More Interactive

AddThis > http://www.addthis.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #29

Tools and Techniques to Make Your Web Content More Interactive

AddThis > http://www.addthis.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #30

Tools and Techniques to Make Your Web Content More Interactive

PostRank Your contents social proof

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #31

Tools and Techniques to Make Your Web Content More Interactive

PostRank > http://www.postrank.com

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Tools and Techniques to Make Your Web Content More Interactive

Let’s people quickly see popular posts – “social proof” Analytics package gives you great engagement stats Google analytics tied in

PostRank > http://www.postrank.com

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Tools and Techniques to Make Your Web Content More Interactive

PostRank > http://www.postrank.com

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Tools and Techniques to Make Your Web Content More Interactive

PostRank > http://www.postrank.com

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Tools and Techniques to Make Your Web Content More Interactive

PostRank > http://www.postrank.com Social community built around it all

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #36

Tools and Techniques to Make Your Web Content More Interactive

LijitGoogle search for your site with a social spin

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #37

Tools and Techniques to Make Your Web Content More Interactive

Lijit > http://www.lijit.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #38

Tools and Techniques to Make Your Web Content More Interactive

Lijit > http://www.lijit.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #39

Tools and Techniques to Make Your Web Content More Interactive

Stats on your searches as well as things like pageviews, location and Google search terms

Lijit > http://www.lijit.com

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #40

Tools and Techniques to Make Your Web Content More Interactive

Lijit > http://www.lijit.com Build your own social search engine Include multiple sites from around the web Include all your social media outposts Include content from other Lijit users

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #41

Tools and Techniques to Make Your Web Content More Interactive

Google Analytics These stats still matter, but check this out!

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #42

Tools and Techniques to Make Your Web Content More Interactive

Google Analytics > http://www.google.com/analytics All the normal stuff … and Firefox plugin for that will give you Social

Media Metrics

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #43

Tools and Techniques to Make Your Web Content More Interactive

Wrap Up

Leverage word of mouth online

Social proof is your friend

Put your supporters networks to work for you

Blackbaud’s Conference for Nonprofits — Charleston | Frank Barry | Page #44

Tools and Techniques to Make Your Web Content More Interactive

Questions@franswaa on Twitter