Tools of Engagement: Presenting and Training in a World of Social Media

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Michael Schmier VP of Research and Community

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Tools of Engagement:

Make Training Presentations Part of

a Conversation

@TomBunzel

#ToolsEngage

Copyright 2010 Tom Bunzel All Rights Reserved

The New Environment:

Socialnomics 2.0 • Facebook is now the 3rd largest

country in the world

• Facebook exceeds Google for weekly U.S. web traffic

• Social Media has become more popular online than porn

• -- Socialnomics by Erik Qualman

• www.socialnomics.net

The Essence of Social Media: Value not Vanity

• The key to the “Groundswell”: Everyone counts

• Presenters no longer broadcast

• Audiences expect to participate – know and connect with you in an ongoing conversation

• Learn a set of tools that keep you connected and engaged

Social Training Scenario: Law Firm 1. Prepare staff for topics using a blog –

engage in conversation 2. Stay connected online and with home

PC’s, smart phones/PDAs a) Send to Facebook Page for Legal Staff b) Create a hashtag for firm to filter

updates on Twitter – engage staff with questions and issues

c) Show firm social activities in Whrrl – engage on personal level

3. Invite to webinar about litigation issues– use social tools to promote via Facebook page

4. Post PowerPoint with narration on AuthorStream/YouTube – blog – to prepare for webinar (with hashtag on Twitter)

5. Cover training topic in Webinar using PowerPoint and Word docs – annotate with conference tools

6. Monitor backchannel on Twitter using hashtag

7. Archive webinar and use social tools to reach staff members who missed the event

8. Continue with Steps 1 & 2

Harnessing the Twitter Backchannel – Creating a Buzz with “#” Hashtags

• Electronic commentary and chatter during and even in opposition to a presentation

• Need to be aware and harness the energy ▫ Survive the experience – adequate preparation ▫ Respond to the audience’s needs – master the

phenomenon ▫ Engage with the backchannel – use it for your own

purposes

• Monitor and even display the Backchannel during the presentation

BackChannel Info and Resources

• Cliff Atkinson - www.backchannelbook.com

• Olivia Mitchell - http://speakingaboutpresenting.com/twitter/present-twitter-backchannel-ebook/

Filter with Hashtags:

Transcript: tweetdoc.org

PDF Compilation

of Tweets

Leveraging LinkedIn for Research and Referrals

• Fast growing business network - One user per second – and doubled this year

• LinkedIn is a professional resource – connect to contact list in Outlook

• Use Search to identify key contacts and potential audience

• Ask questions to dig deeper, meet and connect and build buzz and reputation

Friending Facebook for Events

• Get a web page for an event – have your friends comment and “Like” and link

• Use the page for registration – describe event or webinar

Create a Page for Your Organization

• A central area where you can communicate about the latest events and interact with students or colleagues

Populate the Page

• Promote; tell people

• Post updates

• Add information

New Facebook Page Features

• Notifications when fans interact with your page or posts

• A place to showcase photos along the top of your page

• A news feed for your page

• The ability to Like and post on other pages as your page

Giving Your Anecdotes and Stories a Whrrl

• Personalize your presentation or training

• Localize by checking in

• Upload pictures from portable devices to create a story and connection

Distributing Your Content Effectively – Sharing, Tags Mashability and Bookmarks

• Everything points and connects everywhere else

• Host once, display everywhere

• Everyone is a critic – comments are key

• How people tag and bookmark affect your brand and reputation

ShareThis: Get Users to Distribute

Your Content

Share This is a Program for “Mashing”

Using Hosted Video in Blogs and Presentations for Social Content

• The groundwork for the Groundswell

• Create a channel in YouTube

• Embed the code in your blog

• “Blog your brains out”

Embed Code from YouTube to Put

Video into a Blog Post

New YouTube Feature: Embed Code

• Paste Link (in Email)

• Share to Blogger

Get the Embed Code/HTML tab

Painless Video with PowerPoint:

• Ask questions to stimulate discussion

• Use analogies and metaphors

• Use visuals to connect emotionally

• Pose problems that evoke understanding ▫ Refer and relate to

ongoing conversation online in blogs, social networks and email

• Let audience participate in discussion and solutions

Strategies & Technologies For

Posting Training PowerPoint

Online (as Video)

• Make YouTube (or Vimeo), a central video repository • AuthorStream, a web-hosting site specifically for

PowerPoint presentations, hosting a presentation with embedded narration.

• Camtasia, a screen capture program capable of recording a live PowerPoint presentation with narration (and optional video of the presenter) and saving it various digital video formats that are web-friendly.

• GoToTraining, a web conferencing solution created specifically for training professionals -- lets you show a PowerPoint during an online event, and archive a digital video version for hosting online.

Got Movie? Upload to YouTube

• AVI

• MOV

• WMV

Access Your Channel (Account)

Fill in Form

Locate and Upload

AuthorSTREAM Accepts Embedded

PowerPoint Narration

DO NOT LINK Narration

Present and Narrate

Check Narration in SlideSorter –

Upload to AuthorSTREAM

Fill In Search Data (Meta Tags)

Check Confirmation Screen

Use URL and Embed Links Online

Play in AuthorSTREAM or Send to

YouTube

Converted Video in a YouTube Channel

Camtasia – Captures PowerPoint with

Narration or Your Entire Screen

Pre-Set or Custom Output Options

Console for Screen Capture

Add-In Directly in PowerPoint

Push Record – Deliver Presentation

Esc Out – Open in Editor

Tweak Narration, Add Effects

Set Zooms and Transitions

Output in a Format for YouTube or DVD

Record a Web Conference

• Citrix:

• GotoMeeting

• GoToWebinar

• GoToTraining

Pre-Set Recording Options (Local or

Online Archive)

Pay Attention to Audience View

Make Sure SOMEONE Monitors

Recording

GoToTraining – Comprehensive

Registration and Delivery Tools

Use a Central Administration Center

Maintain a Library of Content

Present and Record – Save and

Distribute (Archive)

Getting the Most out of Web Conferences and Webinars • Be creative and

have fun • Use chat, Q&A and

polling to foster participation

• Emphasize visuals to maintain attention

• Develop games, exercises and participation prior, during and subsequent to webinar

Additional Resources

• TechSmith – Camtasia ▫ http://www.techsmith.com/camtasia.asp

• YouTube ▫ http://www.youtube.com/

• SlideShare ▫ http://www.slideshare.net/

• Citrix Online – www.gotomeeting.com • SlideRocket

▫ http://www.sliderocket.com ▫ AuthorStream

▫ http://www.authorstream.com ▫ Send6.com – hosting large files (video)

▫ http://www.send6.com

Thank You

• Tom Bunzel:

http://www.professorppt.com

• tbunzel.blogspot.com (tech

and more)

• tbunzel@earthlink.net

http://www.professorppt.com/

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