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BOONDOCKWALKER
A KIT OF PARTS
VOLUME ONE
09
Welcome to BOONDOCKWALKER,
a strategic brand,
communications and
design consultancy.
Our passion is helping our
clients identify their distinctive
culture and values,
connect with their audiences —
and create powerful
customer experiences.
Walk the walk.™
We like to think growing a brand is surprisingly simple. Not easy, but simple. Great brands are built, over time, with patience and vision.
Our team has exhaustive experience in translating a client’s brand story
into something more — a valuable brand asset. Beyond strategists,
designers, writers or visionaries, we’re consumers. Like most, our buying
decisions are influenced by trust and emotion. We can help you create both.
Walk the walk.™
This is where Boondock Walker comes in.
We’re here to guide your brand to clarity. Think of us as
your strategic thought partner, design visioneer, and
staunch advocate. Our team will dig deep to uncover
what separates you from the competition in the minds
and hearts of your customers. As champions of your
brand, we work closely with you to tell your story,
reinforce your value in the marketplace and develop a
strategy to communicate that distinctive value —
each and every day.
Here’s our promise: Your brand,
developed strategically, over time and built
on a foundation of quality and integrity,
will set your company apart —
for good.
The Guided Brand
A great brand evolves
from a great strategy,
one that defines the core
cultural, experiential
and emotional components of your organization.
GUIDE® is Boondock Walker’s interdisciplinary approach
to developing solutions to complex challenges, while
also uncovering new opportunities for growth. GUIDE
provides a working framework for expansive thinking and
effective long-term brand development solutions.
G A T H E R Brand Audit & Analysis
U N D E R S T A N D Brand Platform Development
I D E N T I F Y Brand Strategy & Experience Design
D E S I G N Design & Development of Brand Tactics
E X E C U T E Brand Marketing & Management
research
incentives
trade shows & exhibits
direct mail
environment case studies
packaging
kiosk / in-store display
digital media
public relations
advertising
sales collateral
web site
events
customer service
product performance
newsletters & publications
client satisfaction efforts
loyalty programs
conflict resolution
direct field sales
word-of-mouthsponsorships
BRAND EXPERIENCE TACTICS & TOUCHPOINTS
Walk the walk.™
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AL
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|
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PR
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AR
TIC
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AT
E
T H E
P R O S P E C T E X P E R I E N C E
T H E
C L I E N T E X P E R I E N C E
T H E
S A L E S E X P E R I E N C E
1 >
2 >
4 >
3 >
Walk the walk.™
>> COMMUNICATE
PRINT COLLATERAL
1 MidTown Cleveland Inc: Identity System + Brochure
2 Oswald Companies: Print Advertising
3 Westfield Bank: Sales Collateral
4 Oswald Companies: Sales Collateral
5 Benesch Friedlander: Capabilities Booklet
6 Park City Diner: Print Collateral
7 My Midtown: Recruitment Brochure
6 >
5 >
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9
1 >
2 >
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3 >
Walk the walk.™
>> MOTIVATE
INTERACTIVE
1 Petco: Instore Kiosk
2 Johnsonite: Balanced Choice Calculator
3 IngenuityFest: Media Toolkit
4 Azrock: Web Site
5 Tarkett: Web Site
6 Tarkett: RoomVue Visualizer
7 Colorado Pure Distilling: Web Site
8 Selective Mutism Group : Web Site
6 >
7 >
8 >
5 >
11
< 1
< 2
Walk the walk.™
>> COMMUNICATE
PUBLISHING DESIGN
1 Organic Spa Magazine
2 Your Teen Magazine
3 Hear/say Music Magazine
4 NCAA Women’s Final Four Wrap-up Book
< 3
4 >
13
2 >
1 >
Walk the walk.™
>> DIFFERENTIATE
PACKAGING
1 Culinary Innovations + Williams Sonoma
2 Colorado Pure Distilling: Private Label Vodka
3 Mode Organic
4 ThoughtWorks3
>
4 >
15
1 >
< 2
Walk the walk.™
>> RADIATE
ENVIRONMENTS
1 Kaiser Permanente: Response|Ability Health Care Advisory Event
2 Rocky River Brewing Company: Interior Design & Branding
3 FUTURE Center for Design and Tech Transfer at Cleveland Institute of Art: Branded Environments*
< 3
17
Walk the walk.™
>> VALIDATE
IDENTITY
19
Forging Ahead: What You Can Expect
Partnership > Clients trust us with their brands because of our
partner-first philosophy. We are committed to building long-term
success. And we’re selective about who we work for — because we
expect to develop deep relationships based on open, honest com-
munication. We stake our reputation on helping build brands ready
to perform, made for the long haul.
Communication > We listen and observe a whole lot more than
we talk. Our mission is to fully understand your company while
becoming effective interpreters of your business goals.
Expertise > Our brand development team is equipped to provide
essential skills, from research and brand strategy to message
development, design, project management and implementation.
And our GUIDE methodology ensures the right questions are
asked and comprehensive strategies are deployed — all to serve
your branding objectives, growth goals, and target markets.
Boondock Walker provides the branding expertise and
communication insight to put your brand on the map.
Mark A. Nead216 431-9301 x.12
Brian Willse216 431-9301 x.14
3635 Perkins Avenue, Suite 6aCleveland, Ohio 44114
p 216 431-9301 f 216 431-9331
www.boondockwalker.com
BOONDOCKWALKER
www.boondockwalker.com