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8/2/2019 Top 10 Brands of India
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Top 10 Brands In India
Dayananda Sagar Business School Page 1
TOP 10 BRANDS IN INDIA
1. Infosys Technologies
2. Tata Group
3. Google India
4. Maruti-Suzuki
5. Larsen & Toubro
6. Nokia
7. State Bank of India
8. Facebook
9. Hindustan-Unilever
10. Mahindra
SOURCE: -http://articles.timesofindia.indiatimes.com/2011-06-21/india-business/29682855_1_indian-brands-global-majors-top-ten-brands
http://timesofindia.indiatimes.com/topic/Tata-Grouphttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://timesofindia.indiatimes.com/topic/Tata-Group8/2/2019 Top 10 Brands of India
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Top 10 Brands In India
Dayananda Sagar Business School Page 2
INFOSYS TECHNOLOGIES
ADVERTISEMENT EXPENCES:
Company expenses almost 7-8% of there budget on advertisement.
BRAND AMBASSADOR:
Mohandas Pai
ADVERTISING MEDIA:
Television,
Print Media (News paper & Magazines)
Internet.
ADVERTISING:
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Top 10 Brands In India
Dayananda Sagar Business School Page 3
BRAND STRATEGY:
Infosys has built its brand based on an experiential perspective. So when
company gain mindshare, the brand values are mainly experienced and hardly
thrust upon. People mostly talk about companys track record. This is
essentially how company get exposure. But at the same time, company not
advertising shy. If company think of a suitable campaign within budget, which
can make a continued effect, then they would surely consider it. An off and on
campaign doesnt make sense. Sure, company can sustain some advertising in
India but that will not reach customers. After all company having strong brand
presence in overall sector specially in IT sector.
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Top 10 Brands In India
Dayananda Sagar Business School Page 4
TATA GROUP
Tata Motors
Tata Communication
Tata Consultancy Service
Tata Steel
Taj Hotels
ADVERTISEMENT EXPENCES:
Approx $150 million (Tata docomo, Tata Sky & Tata Nano)
BRAND AMBASSADOR:
Ranveer Kapoor- Tata Docomo
Amir Khan-Tata Sky
ADVERTISING MEDIA:
Print Media (News Papers and Magazines)
Television
InternetSocial Media
Auto Expo
Promotions
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Dayananda Sagar Business School Page 5
ADVERTISING:
BRAND STRATEGY:
Tata is almost a big brand in India. Tata steel is one of the major steel producer
in India, at the same time Tata communication makes their presence by lower
tariff and better network coverage, 1st private operator to launch 3G. TCS is
one of the IT major company, While Tata Motors having variants of cars and
Tata Nano sponsored cricket match. While Tata communication Products shown
there presence each and every telecom outlets. Tata communication Major
strategy to promote there products with networking sites.
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Top 10 Brands In India
Dayananda Sagar Business School Page 6
GOOGLE INDIA
ADVERTISEMENT EXPENCES:
$353.4 million (2009)
BRAND AMBASSADOR:
Not available
ADVERTISING MEDIA:Television,
Print Publications,
Internet
ADVERTISING:
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Dayananda Sagar Business School Page 7
BRAND STRATEGY:
Google holds the top most position in Mill ward Browns annual top 100 global
brand power list. It has held the position for the past four years.
It is one of the powerful search engine. Google has built its brand value around
its open and democratic nature. Google is not merely a search engine. It is a
search engine with integrity. It is an honest search engine.
Google says that its search algorithm gives higher ranking to better quality
pages. Ranking depends on how many links that a website gets and how many
of that links are from good quality pages. More links from better websites gives
website a higher page rank. The methods are automated and hence tampering is
difficult, nay near impossible. Their search page listings are the result of pure,
honest to goodness, algorithmic searching.
Add to that Googles core values such as do no evil for money and the need
for information cross all borders and one can understand why an internet user
would trust Google.
Just saying the words are not enough actions are also important. Gmail, Google
Maps, YouTube (which made videos available to millions and even took
communication to another level), all are free, Google recently launched
Google+ is a milestone in networking sites.
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Top 10 Brands In India
Dayananda Sagar Business School Page 8
MARUTI-SUZUKI
ADVERTISEMENT EXPENCES:
Not available
BRAND AMBASSADOR:
Hitesh Duseja
ADVERTISING MEDIA:
Television,
Print Publications,
Internet,
Direct Mail,
Sponsorships,
Auto Expo,
Other Media Outlets
ADVERTISING:
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Dayananda Sagar Business School Page 9
BRAND STRATEGY:
Focuses on small and lower mid size cars, Retail focuses, Brand represents
customer faith, fuel efficiency, good mileage with lower running cost. Wide
distribution network with number of show rooms. Provides offers to corporate
peoples, and even provides easy loan to prospective customers.
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Top 10 Brands In India
Dayananda Sagar Business School Page 10
LARSEN & TOUBRO
ADVERTISEMENT EXPENCES:
Not available
BRAND AMBASSADOR:
Not available
ADVERTISING MEDIA:
Print Publications,
Internet,
Television.
ADVERTISING:
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Top 10 Brands In India
Dayananda Sagar Business School Page 11
BRAND STRATEGY:
Larsen & Toubro Limited (L&T) is India's largest engineering and construction
conglomerate with additional in electricals, electronics and IT. A strong
customer-focus approach and constant quest for top-class quality have enabled
L&T to attain and sustain leadership over 6 decades. L&T has integrated its
strengths in basic and detailed engineering, process technology, project
management, procurement, fabrication and erection, construction and
commissioning, to offer single point responsibility under stringent delivery
schedules. L&T's international presence is on the rise, with a global spread of
over 30 offices and joint ventures with world leaders. Its large technology base
and pool of experienced personnel enable it to offer integrated services in world
markets. L&T enjoys a brand image in India and several countries offshore.
With factories and offices located all over the country and abroad, L&T
operations are supplemented by a comprehensive distribution network and
nationwide ramifications for customer service and delight.
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Top 10 Brands In India
Dayananda Sagar Business School Page 12
NOKIA
ADVERTISEMENT EXPENCES:
Advertising cost estimated as Euro 1481 million. Nokia is worlds 97 Advertiser
Company.
BRAND AMBASSADOR:
Priyanka Chopra
ADVERTISING MEDIA:
Television,
Print Publications,
Internet,
Mobile Devices,
Social Networking sites.
Sponsorships,
Other Media Outlets
ADVERTISING:
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Top 10 Brands In India
Dayananda Sagar Business School Page 13
BRAND STRATEGY:
Nokia having varieties of mobile phones using operating system like java and
Symbian, Lunched Dual sim mobile phones, Nokia's investment strategy
focused on building its brand. It is a kind of user friendly mobiles. Marketing
theory says a brand cannot be all things to all people.
Nokia is promoting platforms -- music, for instance. With this approach, one
model can replace another while the branding remains the same, or is extended
slightly with the E series and N series. "Nokia has done well to focus on the
'mother' brand rather than on 'another' brand," The company has created a ladderfor consumers to climb from the low end to the middle end to the high end,
while being fully assured that they will be with the mother brand Nokia."
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Top 10 Brands In India
Dayananda Sagar Business School Page 14
STATE BANK OF INDIA
ADVERTISEMENT EXPENCES:
Not available
BRAND AMBASSADOR:
Not available
ADVERTISING MEDIA:
Television,
Radio,
Print Publications,
Internet,Direct Mail.
ADVERTISING:
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Top 10 Brands In India
Dayananda Sagar Business School Page 15
BRAND STRATEGY:
To overcome the threats and competition from other banks it has made some
marketing as well as brand strategy these are:-
Understand the strategies adopted by a market leader in the banking industry to
retain its market share.
Examine the challenges that can be faced by a market leader due to the changes
in the industry structure.
Explore the reasons how a market leader can loose its market share
significantly.
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Top 10 Brands In India
Dayananda Sagar Business School Page 16
ADVERTISEMENT EXPENCES:
Not available
BRAND AMBASSADOR:
Not available
ADVERTISING MEDIA:Print Publications,
Internet,
Other Media.
ADVERTISING:
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Top 10 Brands In India
Dayananda Sagar Business School Page 17
BRAND STRATEGY:
The Facebook brand is only four years old, yet within that period there is a story
of almost bacterial-scale growth. Within a month of the site's launch at Harvard,
more than half of the student body had joined. A few weeks later, students from
all the major Boston universities were signing up. Within two months, students
from across the US' top universities were members and within a year, students
from every major US College were joining in their millions. After 18 months,
high-school kids could join the site. Finally, in September 2006, the doors were
officially opened to anyone, anywhere in the world.
Brands should, instead, use Facebook as part of their overall digital (or
integrated) campaign strategy. They should be looking at Facebook as a useful
tool for:
Channelling content
Communicating brand voice Organic distribution
Fostering the right kinds of relationships with customers or consumers
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Top 10 Brands In India
Dayananda Sagar Business School Page 18
HINDUSTAN-UNILEVER
ADVERTISEMENT EXPENCES:
700-800 cr.
BRAND AMBASSADOR:
PRYANKA CHOPRA LUX,
SHRUTI HASHAN KWALITY WALLS,
SOHA ALI KHAN
BROOK BOND,
KARAN JOHAR BRU,
PREEITY ZINTA REXONA,
ASIN FAIR & LOVELY,
JOHN ABRAHAM- CLINIC.
ADVERTISING MEDIA:
Television,
Radio,
Print Publications,
Internet,
Sponsorships,
Other Media Outlets.
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Top 10 Brands In India
Dayananda Sagar Business School Page 19
ADVERTISING:
BRAND STRATEGY:
HLL has a large brand portfolio consisting of nearly 110 bands. In every
product line, it has built a number of brands over a period of time. Quite a few
brands have come to its fold from the parent company. It has also acquired
several ongoing brands from the market. HLL also vigorously pursues brand
extension strategy. HLL is also playing the rejuvenation and re-launch game.
With great benefit the corporate-level endeavours at business expansion and
diversification are also throwing new challenges on the brand strategy front.
HLL lends itself for a proper understanding of the complexity of the brand
management task.
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Top 10 Brands In India
Dayananda Sagar Business School Page 20
MAHINDRA
ADVERTISEMENT EXPENCES:
Not available
BRAND AMBASSADOR:
Jimmy Sheirgill - Mahindra Verito,
Aamir Khan -Mahindra 2 Wheelers,
Kareena Kapoor - Power Scooter
ADVERTISING MEDIA:
Television,
Radio,
Print Publications,
Internet,
Sponsorships,
Other Media Outlets
ADVERTISING:
http://www.mahindra2wheelers.com/http://www.mahindra2wheelers.com/http://www.mahindra2wheelers.com/http://www.mahindra2wheelers.com/8/2/2019 Top 10 Brands of India
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Top 10 Brands In India
Dayananda Sagar Business School Page 21
BRAND STRATEGY:
Mahindra Group has announced a new brand positioning strategy - Rise - to
bring its various segments under a single umbrella. The $7.1 billion businessgroup plans to invest 120 crore over the next three years to promote its brand
position.
According to the Mahindras, the core idea behind 'Rise' is to communicate the
one brand voice.
The company with its presence in areas such as aerospace, IT, farm equipment,
automotive, and logistics, feels it's a call for action by which it hopes to bring its
employees, customers and stakeholders together to form a more organized and
formidable unit.
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Top 10 Brands In India
Dayananda Sagar Business School Page 22
The new brand positioning is not just a new tagline change but it should be seen
in as a strategy of transformation with the company's increasing global
ambitions.
The new brand positioning, designed by New York-based global advertising
agency Strawberry Frog, will cover all its business segments and will span all
its different locations such as the US, India and South Africa.
Mahindra stepped into the IT industry when Tech Mahindra acquired Satyam
Computer Services. It also had acquired Australia's Gippsland Aeronautics and
Aero staff.
References:
http://articles.timesofindia.indiatimes.com/2011-06-21/india-business/29682855_1_indian-brands-global-majors-top-ten-brands
http://www.knowthis.com/principles-of-marketing-tutorials/types-of-
advertising-media/
http://www.brandingstrategyinsider.com/2009/10/10-branding-and-
marketing-trends-for-2010.html
http://www.infosys.com/newsroom/press-releases/Pages/annual-report-ADS-
holders-fy2011.aspx
http://www.youtube.com/
http://www.tata.com/
www.mahindra.com/
http://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://www.knowthis.com/principles-of-marketing-tutorials/types-of-advertising-media/http://www.knowthis.com/principles-of-marketing-tutorials/types-of-advertising-media/http://www.brandingstrategyinsider.com/2009/10/10-branding-and-marketing-trends-for-2010.htmlhttp://www.brandingstrategyinsider.com/2009/10/10-branding-and-marketing-trends-for-2010.htmlhttp://www.infosys.com/newsroom/press-releases/Pages/annual-report-ADS-holders-fy2011.aspxhttp://www.infosys.com/newsroom/press-releases/Pages/annual-report-ADS-holders-fy2011.aspxhttp://www.infosys.com/newsroom/press-releases/Pages/annual-report-ADS-holders-fy2011.aspxhttp://www.youtube.com/http://www.tata.com/http://www.mahindra.com/http://www.mahindra.com/http://www.tata.com/http://www.youtube.com/http://www.infosys.com/newsroom/press-releases/Pages/annual-report-ADS-holders-fy2011.aspxhttp://www.infosys.com/newsroom/press-releases/Pages/annual-report-ADS-holders-fy2011.aspxhttp://www.brandingstrategyinsider.com/2009/10/10-branding-and-marketing-trends-for-2010.htmlhttp://www.brandingstrategyinsider.com/2009/10/10-branding-and-marketing-trends-for-2010.htmlhttp://www.knowthis.com/principles-of-marketing-tutorials/types-of-advertising-media/http://www.knowthis.com/principles-of-marketing-tutorials/types-of-advertising-media/http://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brands8/2/2019 Top 10 Brands of India
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