TOP 10 DIGITAL

MARKETING TRENDS TO FOLLOW IN

2016G E T I N S I G H T F R O M T H E E X P E RT S

WHAT IS DIGITAL MARKETING?Digital marketing refers to various promotional techniques used to reach,

engage and convert potential customers via digital technologies.The core promotional medium of digital marketing is internet along with

mobile, TV and radio. Also known as Internet marketing, digital marketing actually varies from it

as the latter is more interactive, measurable and targeted.

TOP 10 TRENDS IN DIGITAL MARKETING

1. ADVERTISE USING INSTAGRAM Instagram is the best source to share your experiences through visual

stimulation with the world. Recently, it has begun offering paid advertising option but only to selected

developers. Paid advertising is not available to all till now, but it is expected to be

available in 2016. So get your creative juices flowing and start thinking of ways that can help

you sell through Instagram.

2. USE MORE VIDEOS

When it comes to building trust and loyalty, videos could be of great help. They help businesses in engaging people through great visuals, colors and sound.

Nothing could be more intriguing than a remarkable video. According to a recent study, 96% of B2B marketers use videos in their

content marketing strategy. In 2016, you must watch out for explosion in video marketing and get

yourself started in creating some really interesting videos for promoting your brand.

3. CONTEXT AWARE CONTENT Writing some simple content is not the trend now-a-days. You cannot

expect to get massive response by writing some generic content. Rather than focusing on mobile-compatible and personalized content, its

high time to pay attention to the behavior and environment of your potential customers.

Context aware content generally refers to knowing about online habits, social preferences and location of your prospective clients and writing engaging content as per their requirement.

4. PAID CONTENT DISTRIBUTION Most companies or businesses do not have huge following that could

support the amplification they strive for with their best content. In 2016, rather than getting your content wasted without getting required

attention, you should create a paid distribution plan. The best way to implement this is to test numerous amplification channels

and measure the conversion rates. After this, you can rank all them according to their efficiency and price. This will give you an idea about which strategy is best for you.

5. SEAMLESS CUSTOMER EXPERIENCE Gone are the days when different marketing departments used to work

individually. Now is the time to come together as one single unit with the sole aim of

providing best customer service and keep the cycle of high sales running. It is critical to provide seamless user experience to people. You can use

integrated tools to track down customer’s journey & engage them with your product.

Remember the key here is to not bombard user with unnecessary information. Rather study the behaviour and needs of users and come up with a strategy accordingly.

6. CUSTOMER DATA SEGMENTATION Marketers need to collect all data of 2015 and go through all segments in

order to uncover new ways and trends that could satisfy the needs of their customers.

You need to have improved and valid data segmentation and analysis tools and have proper understanding of how to use them. This could prove to be a huge advantage for you over your competitors.

7. AUTOMATION Are you a non-techie digital marketer? If yes, then you will be glad to know

that marketing automation will become much easier this year. There will be more automation tools than ever before.

Automation will allow you to segment and personalize your marketing strategies at a higher scale.

Start automating today and overcome the biggest bottlenecks that are hindering your work.

8. MOBILE WORLD

The trend of using Smartphones has gained lot of popularity. Now, you can see almost everyone holding a smartphone.

This trend is expected to grow further in 2016 and dominate the market of laptops and desktops.

Mobiles have become crucial part of digital marketing. The number of users browsing mobile has surpassed desktop a long time ago and it keeps on increasing only.

Rather than ignoring this statistics, you should focus on creating mobile friendly and responsive websites and run mobile targeted campaigns.

9. PERSONALIZED PPC

For a long time, paid marketing has always been about targeting keywords and finding people who might be interested in your product but this technique has lots of flaws.

PPC could turn our to be quite expensive if proper keywords are not used. This could lead to irrelevant clicks and site visits, costing you lot of money.

To help you resolve this problem, Google has come up with Customer Match that allows businesses to upload list of contact from their database and target them accordingly.

It is similar to email marketing as it allows to serve ads only to those who fit in the certain stage of purchase funnel.

In short, it is expected that in 2016 PPC will become more personalized and so digital marketers should start using features such as Customer Match to connect with potential clients at the right time with the right message delivered to them.

10. SOCIAL MEDIA

Social media platforms play a crucial role in digital marketing. You must create compelling content to draw customers in.

While creating your social media strategy this year, make sure to give it a personal touch instead of making it all promotional. People are more advanced now and they do not like promotional stuff so act accordingly.

Social Media is the best way to reach huge audience and if your brand is not able to take its advantage then you are definitely missing a mark.

Make sure to use social media to target right audience, generate clicks and build brand awareness.

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