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1 FOOD/DRUGS TOP 10 eCommerce Ranking US, June 2016
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FOOD/DRUGSTOP 10 eCommerce Ranking
US, June 2016
INTRODUCTION
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We encourage you to read it - analysis of the industry leaders should be a regular task in every company, allowing learning the latest solutions and determining the strengths and weaknesses of their own business.
This report presents the top 10 players in terms of revenue in the US market, in the category of Food/Drugs.
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Name Website Revenues ($) Share in Market
Average monthly visitors
Time on site (average)
Page views (average)
Wallgreen Co. prognosis www.walgreens.com 1,125,000,000 18,9% 32,400,000 00:04:53 6,85
Peapod LLC prognosis www.peapod.com 649,350,000 10,9% 1,300,000 00:09:00 10,35
FreshDirect LLC prognosis www.freshdirect.com 499,500,000 8,4% 992,700 00:08:42 12,68
Weight Watchers www.weightwatchers.com
437,400,000 7,4% 7,600,000 00:04:26 6,97
The Kroger Co. prognosis www.kroger.com 410,000,000 6,9% 15,400,000 00:03:30 4,85
Keurig Green Mountain Inc. prognosis www.keurig.com 395,000,000 6,6% 1,500,000 00:04:59 7,36
CVS Caremark Corp. prognosis www.cvs.com 329,400,000 5,5% 25,200,000 00:03:00 4,55
Edible Arrangements prognosis
www.ediblearrangements.com
319,000,000 5,4% 3,000,000 00:06:31 6,25
Colony Brands Inc. prognosis www.swisscolony.com 235,400,000 4,0% 119,200 00:04:06 7,16
Nutrisystem Inc. prognosis www.nutrisystem.com 233,788,140 3,9% 1,500,000 00:04:13 4,29
RANKING
10.NUTRISYSTEMwww.nutrisystem.com
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233,788,140 $ 3,9% 1,500,000 00:04:13 4,29Revenue Share in market Average montly visits
(May 2016) Time on site(May 2016)
Page Views(May 2016)
Source – https://www.similarweb.com/website/nutrisystem.com, http://www.nutrisystem.com/jsps_hmr/about/index.jsp,17.06.2016, Internet Retailer 2015 Top 500 Guide.
10. NUTRISYSTEM INC. – COMPANY BACKGROUND
Website results:
• Nutrisystem, which sales weight management products online and in stores, in January 2015 launched NuMi, a free iPhone and Android app. Numi, which is integrated with the Helath app in iOS 8, enables users to track food intake and calories burned, and receive real-time recommendations based on their preferences. It works with activity devices from Fitbit, Jawbone and Withings, as well as with Apple Motion on iPhone 5s, 6 and 6 plus.
• Nutrisystem was founded in 1972. Initially, the company offered weight loss counseling and products in brick and mortar centers. In 1999, the company moved to a direct-to-consumer business model, selling its products and programs on the Internet and through a call center via 1-800 numbers. Nutrisystem’s programs have been sold on the QVC television home shopping network since 2001 and in Costco stores since 2009.
6Source – http://www.nutrisystem.com/, 17.6.2016.
10. NUTRISYSTEM INC. – PATH TO PURCHASE
Nutrisystem – cartNutrisystem – products list
7Source – https://www.similarweb.com/website/nutrisystem.com,17.06.2016.
10. NUTRISYSTEM INC. – TRAFFIC SOURCES
9.COLONY BRANDS www.swisscolony.com
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235,400,000 $ 4,0% 119,200 00:04:06 7,16Revenue Share in market Average montly visits
(May 2016) Time on site(May 2016)
Page Views(May 2016)
Source – https://www.similarweb.com/website/swisscolony.com, http://www.swisscolony.com/, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
9. COLONY BRANDS INC. – COMPANY BACKGROUND
Website results:
• Colony Brands, parent company of food and gift retailer The Swiss Colony, entered a long-term lease of a new distribution center in Sun Prairie, Wis. The company has two other warehouse facilities in Wiscosin, as well as locations in Iowa and Nevada. Swiss Colony says it will take up to 18 months to install the necessary technology at the new location. It expects to begin migrating some of its brands to the 427,000-square-foot facility in about 12 months. The company, which says it has no immediate acquisition plans, intends to use Sun Prairie distribution center to grow its current 13 brands.
• The company also features extensive offerings in furniture, home decor, apparel, entertainment products, and electronics. It is one of the largest direct marketers in the United States. The company was founded in 1926 in Monroe, Wisconsin, a town with a strong concentration of Swiss immigrants and a storied history of cheese production.
10Source – http://www.swisscolony.com/, 17.06.2016.
9. COLONY BRANDS INC. – PATH TO PURCHASE
Colony Brands – cartColony Brands – products list
11Source – https://www.similarweb.com/website/swisscolony.com, 17.06.2016.
9. COLONY BRANDS INC. – TRAFFIC SOURCES
8. EDIBLE ARRANGEMENTS
www.ediblearrangements.com
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319,000,000 $ 5,4% 3,000,000 00:06:31 6,25Revenue Share in market Average montly visits
(May 2016) Time on site(May 2016)
Page Views(May 2016)
Source – https://www.similarweb.com/website/ediblearrangements.com#overview, https://www.ediblearrangements.com/, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
8. EDIBLE ARRANGEMENTS – COMPANY BACKGROUND
Website results:
• Edible Arrangements in May 2014 appointed Robert Price as president. Edible Arrangements, which sells fresh fruit arranged as flower bouquets, says it looks to Price to help develop products and expand globally.
• Company was founded in 1999. Italso sells a variety of
specialty fruit gift items, such as gift boxes featuring premium chocolate dipped fruit, and fresh-fruit-to-go products.
14Source – https://www.ediblearrangements.com/, 17.06.2016.
8. EDIBLE ARRANGEMENTS – PATH TO PURCHASE
Edible Arrangements – cartEdible Arrangements – products list
15Source – https://www.similarweb.com/website/ediblearrangements.com, 17.06.2016.
8. EDIBLE ARRANGEMENTS – TRAFFIC SOURCES
7. CVS CAREMARKwww.cvs.com
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329,400,000 $ 5,5% 25,200,000 00:03:00 4,55Revenue Share in market Average montly visits
(May 2016) Time on site(May 2016)
Page Views(May 2016)
Source – https://www.similarweb.com/website/cvs.com, https://www.cvs.com/, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
7. CVS CAREMARK CORP. – COMPANY BACKGROUND
Website results:
• CVS Health is an American retailer and health care company. CVS Health operates over 7,800 CVS Pharmacy, Longs Drugs and Navarro Discount Pharmacies stores; a pharmacy benefit manager, mail order and specialty pharmacies, a retail-based health clinic subsidiary, MinuteClinic; and an online pharmacy, CVS.com.
CVS Health is chartered in Delaware, and is headquartered in Woonsocket, Rhode Island, where its four business units are also headquartered. Company was founded in 1996.
18Source – http://www.cvs.com/, 17.06.2016.
7. CVS CAREMARK CORP. – PATH TO PURCHASE
CVS Caremark– products list
19Source – https://www.similarweb.com/website/cvs.com, 17.06.2016.
7. CVS CAREMARK CORP. – TRAFFIC SOURCES
6. KEURIG GREEN MOUNTAINwww.keurig.com
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395,000,000 $ 6,6% 1,500,000 00:04:59 7,36Revenue Share in market Average montly visits
(May 2016) Time on site(May 2016)
Page Views(May 2016)
Source – https://www.similarweb.com/website/keurig.com, http://www.keurig.com/,17.06.2016, Internet Retailer 2015 Top 500 Guide.
6. KEURIG GREEN MOUNTAIN INC. – COMPANY BACKGROUND
Website results:
• At Keurig Green Mountain, an expansion ot its online selection has promoted a new look at how the web and catalog merchant converts browsers to buyers. In recent years the addition of new types of coffee makers and brands of coffee, tea and other beverages has produced a much larger online inventory of about 500 products compared with several hundred just a few years ago. To maintain a high conversion rate, Keurig Green Mountain has crafted a broad plan to identify additional online shoppers looking for a new coffee maker and attracting more tea, coffeee and hot chocolate drinkers to its groving portfolio of beverage brands. Keurig.com receives an average of 3,9 milion
monthly visits, according to Interner Retailer estimates.
• Keurig Green Mountain, formerly Green Mountain Coffee Roasters, is a specialty coffee and coffeemaker company founded in 1981 and headquartered in the U.S. It sources, produces, and sells coffee, hot cocoa, teas, and other beverages under various brands in portion packs for its Keurig brewing systems; and sells coffee beans and ground coffee in bags and fractional packs. It sells many of its beverage varieties in K-Cup single-serve pods, and as of 2015 offers Vue, Rivo, Bolt, and K-Carafe pods as well.
22Source – http://www.keurig.com, 17.06.2016.
6. KEURIG GREEN MOUNTAIN INC. – PATH TO PURCHASE
Keurig Green Mountain – cartKeurig Green Mountain– products list
23Source – https://www.similarweb.com/website/keurig.com, 17.06.2016.
6. KEURIG GREEN MOUNTAIN INC. – TRAFFIC SOURCES
5. THE KROGER www.kroger.com
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410,000,000 $ 6,9% 15,400,000 00:03:30 4,85Revenue Share in market Average montly visits
(May 2016) Time on site(May 2016)
Page Views(May 2016)
Source – https://www.similarweb.com/website/kroger.com , http://www.kroger.com/, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
5. THE KROGER CO. – COMPANY BACKGROUND
Website results:
• Kroger in July 2014 acquired Vitacost.com, a web-only retailer of vitamins, supplements and diet products, for $8 per share in cash, or approximately $280 milion. Vitacost.com brings Kroger both a new line of health products and eCommerce expertise that will assist the grocer’s plan to reach further into new sales channels. Vitacost.com’s eCommerce platform will enable Kroger to serve customers through home delivery orders in all 50 states, including 16 states that were not served previously by Kroger supermarkets, the companies said. Vitacost.com ships to 160 countries. eCommerce sales numbers are
Internet Retailer estimate. • The Kroger Company is an American retailer founded
by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the country's largest supermarket chain by revenue ($109.83 billion for fiscal year 2015), second-largest general retailer (behind Walmart), and twenty-third largest company in the United States founded in 1883.
26Source – http://www.kroger.com, 17.06.2016.
5. THE KROGER CO. – PATH TO PURCHASE
The Kroger – cartThe Kroger – products list
27Source – https://www.similarweb.com/website/kroger.com, 17.06.2016.
5. THE KROGER CO. – TRAFFIC SOURCES
4. WEIGHT WATCHERSwww.weightwatchers.com
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437,400,000 $ 7,4% 7,600,000 00:04:26 6,97Revenue Share in market Average montly visits
(May 2016) Time on site(May 2016)
Page Views(May 2016)
Source – https://www.similarweb.com/website/weightwatchers.com, www.weightwatchers.com/, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
4. WEIGHT WATCHERS – COMPANY BACKGROUND
Website results:
• In 2014 Weight Watchers added a new senior manager to enhance marketing and eCommerce. In October in named Maurice Herrera senior vice president of marketing for the U.S. He is responsible for strategic marketing and planing, and will oversee all marketing functions, including advertising, public relations, digital and social media, and product licensing.
• Weight Watchers International is an American company that offers various products and services to assist weight loss and maintenance. Founded in 1963 by Queens, New York, homemaker Jean Nidetch, it now operates in about 30 countries around the world, generally under names that are local translations of “Weight Watchers”.
30Source – www.weightwatchers.com, 17.06.2016.
4. WEIGHT WATCHERS – PATH TO PURCHASE
Weight Watchers – cartWeight Watchers – products list
31Source – https://www.similarweb.com/website/weightwatchers.com, 17.06.2016.
4. WEIGHT WATCHERS – TRAFFIC SOURCES
3. FRESH DIRECT www.freshdirect.com
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499,500,000 $ 8,4% 992,700 00:08:42 12,68Revenue Share in market Average montly visits
(May 2016) Time on site(May 2016)
Page Views(May 2016)
Source – https://www.similarweb.com/website/freshdirect.com, www.freshdirect.com, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
3. FRESH DIRCECT LLC – COMPANY BACKGROUND
Website results:
• Fresh Direct, an eRetailer of groceries, in August 2014 launched Popcart, a free shopping tool from eCommerce technology vendor Foodily. Once consumers bookmark the Popcart application in their web browser, they can use it to buy ingredients listed in recipes on any website. It works like this: At GetPopcart.com/freshdirect, a consumer drags the „Popcart it” box to her web browser’s bookmark or favorites section. When viewing a recipe on a website or blog, she clicks on Popcart to open its window. Then she uses her cursor to highlight the ingredients she wants to buy, drags the content into a Popcart box and clicks „Continue” to complete the purchase on FreshDirect.com.
34Source – www.freshdirect.com, 17.06.2016.
3. FRESH DIRCECT LLC – PATH TO PURCHASE
Fresh Direct – cartFresh Direct – products list
35Source – https://www.similarweb.com/website/freshdirect.com, 17.06.2016.
3. FRESH DIRCECT LLC – TRAFFIC SOURCES
2. PEAPOD LLCwww.peapod.com
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649,350,000 $ 10,9% 1,300,000 00:09:00 10,35Revenue Share in market Average montly visits
(May 2016) Time on site(May 2016)
Page Views(May 2016)
Source – https://www.similarweb.com/website/peapod.com, http://www.peapod.com, 17.06.2016, Internet Retailer 2015 Top 500 Guide.
2. PEAPOD LLC – COMPANY BACKGROUND
Website results:
• Royal Ahold expects big things from online sales over the next three years. For startes, the Netherlands-based company, which owns and operates European grocery store chain Albert Heijn, U.S-based online grocer Peapod and Dutch online sales to reach 1,40 billion Euros.
• Peapod, LLC is an online grocery delivery service. The
company is based in Skokie, Illinois and operates in several U.S. cities. It is owned by Royal Ahold and delivers from that company's stores, as well as from its own Chicago-area warehouses. Peapod was founded in 1989 by Andrew and Thomas Parkinson, both of whom are still executive officers.
38Source – http://www.peapod.com, 17.06.2016.
2. PEAPOD LLC – PATH TO PURCHASE
Peapod – cartPeapod – products list
39Source – https://www.similarweb.com/website/peapod.com, 17.06.2016.
2. PEAPOD LLC – TRAFFIC SOURCES
1. WALLGREEN www.walgreens.com
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1,125,000,000 $ 18,9% 32,400,000 00:04:53 6,85Revenue Share in market Average montly visits
(May 2016) Time on site(May 2016)
Page Views(May 2016)
Source – https://www.similarweb.com/website/walgreens.com , http://www.walgreens.com/ , 17.06.2016, Internet Retailer 2015 Top 500 Guide.
1. WALLGREEN CO. – COMPANY BACKGROUND
Website results:
• Two of the biggest players in online pharmacy completed their merger in late 2014. Walgreen Co. Announced earlier in December it acquired the remaining 55% of European pharmacy retail giant Allinace Boots for 3,13 milion pounds ($4,88 bilion) and more than 144 milion shares of common stock. The two companies will operate under the new Wallgreens Boots Alliance umbrella and will be headquartered in Deerfield. It’s a merger that took root in 2012, when Wallgreen bought a 45% stake in Alliance Boots for a reported $6,7 bilion in an effort to expand the brand’s global reach. The two retailers combined for an Internet Retailer-estimated $1,13 bilion in web sales in 2014.
• The Walgreen Company (Walgreens, or sometimes archaically Walgreen) is an American pharmaceutical company, founded in 1901, which operates the second largest chain in the United States of America behind CVS Health. It specializes in filling prescriptions, health & wellness products, health information and photo services
42Source – http://www.walgreens.com/, 17.06.2016.
1. WALLGREEN CO. – PATH TO PURCHASE
Wallgreen – cartWallgreen – products list
43Source – https://www.similarweb.com/website/walgreens.com, 17.06.2016.
1. WALLGREEN CO. – TRAFFIC SOURCES
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