Top 10 Friends Asking Friends Tricks

Tammy RadencicTammy RadencicClient Success Program ManagerBlackbaud Sphere@tammyradencic

Maximize the space that Blackbaud has provided

• Header Images

• Callout Buttons

• Mapped/linked images to add buttons

#1 – Don’t fight the templateUse this space for additional buttons

Consider adding

mapped

Frees up space for

mapped images to header/

subheader/body text

space for (3)

additional buttons

• Keep home page to no more than 1.5 “screens” • Mapped images can give you more “headline” space• Do NOT cram everything on your homepage!

#2 – Use space wisely

Use the menu to link to

Use images to link to additional content pages

link to additional content pages

Add mapped image to homepage

1. Upload the picture to:Control>Admin>Tools>Image Library

2. Copy the URL for the uploaded image3. In the FAF event, within the homepage

text section, add the following to embedthe image:

<img src =“ URL”><img src =“ URL”>

You can add images to the header, subheader or body text section

• Stand-alone webpages are an excellent tool for providing additional information

• Stand-alone webpages can retain the FAF formatting and design

• Use stand alone webpages to:

• Provide how-to documents and fundraising tips/toolkits

Increase participation and overall fundraising

#3 – Stand-alone webpages

• Increase participation and overall fundraising

success

• Inform visitors on why they should give

• Offer an event map or directions

Use the special formula:

http://www.kintera.org/faf/home/ccp.asp?ievent=EVENTID&ccp=PAGEID

#3 – Stand-alone webpages

Webpage Webpage

remains

Webpage opens in

the content area of the

FAF. All formatting remains

Create a stand-alone webpage

1. Create the webpage at Content>Stand-alone webpages2. Once the content has been created, hover over

the name of the webpage, click Properties3. In the Properties box, note the Page ID, add to

special link

4. Navigate to the FAF event checklist, note the Event ID , add to special link

5. Add the new link as a menu item: Website Features step, Add/Edit/View Custom Menu Items (uncheck pop-up box)

http://www.kintera.org/faf/home/ccp.asp?ievent= EVENTID&ccp= PAGEID

#4 – Advanced confirmations

#4 – Advanced confirmations

Your

section

Your next steps

section

#4 – Advanced confirmations

• Include your logo, drive traffic back to your website• Strike while the iron is hot! Direct your participants back to fundraise!• Include the default fields (how much they paid, username, etc…)• Announce other initiatives

#5 - Html added to home page text

#5 - Html added to home page text

Center : <center></center>Bold: <b></b>Underline: <u></u>Hyperlink: <a href=“URL”></a>Image: <img src=“ULR”>

Examples:This sentence has a<b>bold </b> word.This sentence has an <u>underlined</u> word.

<center>This sentence is centered.</center> This <a href=http://www.blackbaud.com>word</a> is hyperlinked to a website.

Add HTML to the following:

• Event text• Fee Structure• Website Design• Website Features• Most any other areas that accept text, except:

• Email center templates• Personal and team page library

Example: Add HTML to Event Text

• Event Text step• About Your Event page• Image added

Example: Add HTML to Fee Structure

• Add HTML to the Registration Types for the FAF event

• Useful for distinguishing between different registration options

Example: Add HTML to Website Features

• Donation pages that are customized receive an average of 3x’s more donations!

• Encourage participants to add their own personal images/stories• Update the general donation page to reflect your organization’s

mission and purpose

• Do NOT assume all donors know who you are

#6 – Personalize the General donation page

Example: Customization matters!

Suggest a specific amount

Don’t settle for

Sphere’s generic

picture and text!

Use picture caption wisely

Social sharing is a great way to increase donations and registrations

• Ask for a social share in email confirmations

• Twitter Social Share Link:http://twitter.com/home?status=InsertYourURLtoShare%20Please%20join%20me

• Facebook Social Share Link:http://www.facebook.com/share.php?u=InsertYourURLtoShare

#7 – Social Promotion

http://www.facebook.com/share.php?u=InsertYourURLtoShare

Twitter Social Share

-Sphere: Event Text Step>Advanced Confirmations

-Add the social share links to both the registration and donation confirmation emails

Twitter Social Share Link:http://twitter.com/home?status=InsertYourURLtoShare%20Please%20join%20me

Facebook Social Share

• Facebook Social Share Link:http://www.facebook.com/share.php?u=InsertYourURLtoShare

• Build your own Sponsor page

• Advantages:

• Flexible design, i.e. different sizes per sponsor level

• Ability to add text , i.e. printable sponsor form, contact info

• Disadvantages:

• Updated manually each time a sponsorship is sold

#8 – Sponsors

• Updated manually each time a sponsorship is sold

Custom Sponsors Webpage

Don’t settle Don’t settle for

Sphere’s generic

Different sizes per sponsor

Contact Information

text!

generic picture and

text!

sponsor level Text-only

list for Silver

sponsors

• Toolkits provide instructions on what is expected from the participant• Toolkits are designed by the organization, and made accessible via:

• FAF website

• Email confirmations

• Enewsletters

•Should never be overlooked!

#9 – Toolkits: Drive Participation

•Should never be overlooked!

Example – Arthritis Walk

Arthritis Walk• Webpage

devoted to participant’s success

• Downloads

Example – Arthritis Walk

Arthritis Walk• Webpage

devoted to Team Captains

• Social Media tools

Example – American Heart Association

American Heart Association• Participation

Toolkit• Resources &

Tools• Fundraising

through Social Networking

How to raise $250 in 1 week

DAY 1 SPONSOR YOURSELF $30DAY 2 ASK THREE RELATIVES FOR $20 $60

DAY 3 ASK SIX FRIENDS FOR $10 $60

HOW TO RAISE $25O IN A WEEKAll you have to do is ASK!

DAY 3 ASK SIX FRIENDS FOR $10 $60DAY 4 ASK FIVE COWORKERS FOR $10 $50

DAY 5 ASK FIVE NEIGHBORS FOR $5 $25DAY 6 ASK YOUR SPOUSE OR PARTNER $25

DAY 7 CELEBRATE YOUR SUCCESS! $250

• Email templates are pre-written emails for the participants to use within their Personal HQ

• Do not assume each participant can write a good “ask”

At a minimum, provide:

1. One general ask for donations

#10 – Email Templates: Content

1. One general ask for donations

2. One for Team Captains to use for

recruitment

3. One thank-you for donors

I'm fundraising to support (your org name here)! The funds I raise are needed for (your mission)

Will you please support me and my efforts? The link below will allow you to visit my personal fundraising page and make a tax-deductible online donation. Once there, click "Give Now,". If you prefer, you can also mail me a donation directly.

Here's a few facts on how your donation will help (put some facts):-$25 gives 50 people educational materials that teach them how to personally reduce their risk of heart diseases and stroke.-$50 will feed 4 families for one week.

Participant email template example: Ask for donations

Make it clear -$100 allows 10 vaccines for 10 horses for one year.

(More about your organization here).Will you please support us?

Thank you, in advance, for your donation and support!

Make it clear how the

donation will impact your

mission

I'm making a difference by being a Team Captain for the (event name). I am asking you today to join my team and help (org name).

It’s easy (add “free” if your registration is $0):1) Click on the link below to visit my web page. 2) Click the "Join our Team" button and follow the prompts to register.

After you've joined the team, we will raise funds and recruit other team members together. The free tools provided by (your org name here) is so easy! Once you’ve registered, you’ll have your own webpage in which you can send emails asking for

Participant email template example: Team Captain Recruitment

Make it clear how the joining

the team will donations and other people to join our team. Also as your team captain, I am here to guide you every step of the way. Please don't hesitate to contact me with any questions.

Did you know that (insert some facts):-$25 gives 50 people educational materials that teach them how to personally reduce their risk of heart diseases and stroke.-$50 will feed 4 families for one week.-$100 allows 10 vaccines for 10 horses for one year.

Please help me reach our team member goal by joining the team today. Also, feel free to forward this email to anyone you think will want to make a difference!

Thank you, in advance, for your participation.

the team will impact your

mission

Encourage sharing

Thank you so much for your generous donation, helping (your org name)

Your donation provides the following (insert facts)-$25 gives 50 people educational materials that teach them how to personally reduce their risk of heart diseases and stroke.-$50 will feed 4 families for one week.-$100 allows 10 vaccines for 10 horses for one year

Thank you again for your support!

Participant email template example: Donation thank you

Make it clear Make it clear how the

donation has impacted your

mission