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Top 10 Influencer Technology Trends for 2017

Date post: 09-Jan-2017
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Top 10 Influencer Technology Trends for 2017 Here’s what the experts predict! @LH3com https://lighthouse3.com
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Page 1: Top 10 Influencer Technology Trends for 2017

Top 10 Influencer Technology Trends for 2017

Here’s what the experts predict!

@LH3com https://lighthouse3.com

Page 2: Top 10 Influencer Technology Trends for 2017

“The future of influencer marketing technology includes true

democratization for both influencers and advertisers. By incorporating

enough data and with the right influencer network, all advertisers and all

influencers can connect efficiently, regardless of follower count or

budget. “

~ Chico Tirado (@chico_tirado), CRO & Co Founder, Gnack

Trend #1Democratization of Influencer Technology

@LH3com #InfluencerTech https://lighthouse3.com

Page 3: Top 10 Influencer Technology Trends for 2017

“There are hundreds of influencer tools that scrape social sites and offer

little value, we refer to that as influencer marketing 1.0. The platforms that

prioritize relationships and quality content over empty analytics to

encourage co-creation and facilitate remarkable programs will win.

That’s 2.0.”

~ Promise Phelon (@ promisephelon), CEO, TapInfluence

Trend #22017 is the Year of Influencer Technology 2.0

@LH3com #InfluencerTech https://lighthouse3.com

Page 4: Top 10 Influencer Technology Trends for 2017

“As with all hot markets, in addition to a lot of point solutions and more

competition from startups, you’re also going to see a number of the

larger, more established players in the marketing world make plays in the

influencer marketing ecosystem, whether it’s through M&A, partnerships or

attempting to build out some of the functionality themselves.”

~ Lawson DeVries, General Partner, Grotech Ventures

Trend #3Continued Churn with More Acquisitions

@LH3com #InfluencerTech https://lighthouse3.com

Page 5: Top 10 Influencer Technology Trends for 2017

“Many vendors in this market throw around the word "authenticity" with

shockingly low standards. I expect that as would-be-customers grow

more savvy, those standards for quality, authenticity, and engagement

are going to have to rise for brands and vendors that want to be

competitive.”

~ Marshall Kirkpatrick (@marshallk), Co-founder, Little Bird

Trend #4Demand for Greater Authenticity from Customers

@LH3com #InfluencerTech https://lighthouse3.com

Page 6: Top 10 Influencer Technology Trends for 2017

“We will see some components become standard (i.e. integration with

social media APIs) and at the same time innovation as each technology

platform looks to differentiate themselves and win over both advertisers

and influencers.”

~ David Carlson (@davidcarlson1), Millennial Marketing Consultant and

Author of “Hustle Away Debt”

Trend #5Standardization of Capabilities + Better Integrations

@LH3com #InfluencerTech https://lighthouse3.com

Page 7: Top 10 Influencer Technology Trends for 2017

“Technology will evolve to show large-budget brands (i.e. ones with

$100M+ marketing budgets) that they can spend millions of dollars on

Influencer Marketing across thousands of influencers and there’s ROI on

every penny spent. Technology is geared toward video enablement and

measurement and emerging platforms, like Snap.”

~ John Ale, Vice President, Noro-Moseley Partners

Trend #6Ability for Brands to Measure ROI on every Influencer Spend Dollar

@LH3com #InfluencerTech https://lighthouse3.com

Page 8: Top 10 Influencer Technology Trends for 2017

“We’ll see some of these social influencer technology platforms come

together, or at least have open API so things like tracking parameters

and metrics can seamlessly flow between them.”

~ Casey Hall (@CaseyHall_), Social Media Lead, Thomson Reuters

Trend #7Open APIs and Integrated Workflow and Metrics

@LH3com #InfluencerTech https://lighthouse3.com

Page 9: Top 10 Influencer Technology Trends for 2017

“We are looking at the largest media ecosystem ever created as more

and more influencers produce content across a number of social

channels. As ad spend shifts and big dollars flow in, future influencer

marketing solutions will employ semi-programmatic display and supply

side platforms to meet an ever growing demand.”

~ Brendan Lattrell (@brendanlattrell), Founder, CEO, Grapevine

Trend #8Shift to Semi-programmatic Solutions

@LH3com #InfluencerTech https://lighthouse3.com

Page 10: Top 10 Influencer Technology Trends for 2017

“As influence becomes part of the standard marketing mix, and marketers

are required to justify spend, it is imperative that these technologies focus

on building out robust analytics capabilities to show ROI.”

~ Michael Lopez (@michaelplopez), VP, Social Media, Wells Fargo

Trend #9More Robust Analytics and Reporting on ROI

@LH3com #InfluencerTech https://lighthouse3.com

Page 11: Top 10 Influencer Technology Trends for 2017

“We expect increased attention from Social Networking sites, as they start

taking a more active role in this space, starting with Twitter’s acquisition of

Niche last year and Google’s acquisition of Famebit recently. We’ll also

see more regional and hyper-local technology platforms that allow

brands to discover, engage local and regional influencers”

~ Mia Dand (@MiaD), CEO, Lighthouse3.com

Trend #10More Activity from Social Networking Sites, Emergence of Hyper-local

@LH3com #InfluencerTech https://lighthouse3.com

Page 12: Top 10 Influencer Technology Trends for 2017

More questions? Send them over to [email protected] and we’ll help you out

with more tips to select and implement the right influencer technology platform for your

business.

We look forward to hearing from you!

Let’s Continue this Conversation…

@LH3com #InfluencerTech https://lighthouse3.com


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