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Top 10 Low-cost Marketing Techniques that Work
Brought to you by:
LERN & AugusoftSeptember 30, 2009
Winning Partnerships. LERN partnered with Augusoft in 1999 to build Lumens® – the first Web-based software built for continuing and corporate education programs.
Presenter:
Greg MarselloLERN Co-founder
& Augusoft Lumens Product Advisor
Marketing FoundationYou must be data-driven
You must be clear about your USP
You must mix direct mail and eMarketing
You must grow customer-share
You must “mail” more than once
You must target market segments
You must spend 10-15% on promotion
You must track promotions
You must use salespeople to sell contracts
Low-Cost Technique #1
Have instructors and best customers/students “sell” courses/events
and even contracts
Low-Cost Technique #2
Hold registration parties and open houses where people can register and get a
discount
Low-Cost Technique #3
Use surveys to keep in touch
Low-Cost Technique #4
Drive customers to your web site by displaying student work, having downloadable tips, using instant
messaging & of course, easy online registration
Low-Cost Technique #5
Track certificate programs and courses and project & sell Next Course
Low-Cost Technique #6
Use Webinars to generate interest
Low-Cost Technique #7
Don’t be afraid of the telephone
Low-Cost Technique #8
Use Twitter, Facebook, and segmented email lists
Low-Cost Technique #9
Use promotion gimmicks like first class free & letting people sample your wares
Low-Cost Technique #10
Do post event marketing
Bonus – 5 More!
1. Go after those who used to come.
2. Offer an early, early discount.
3. Give students points.
4. Go to your customers.
5. Develop winning partnerships.
Another Bonus – 9 More!
1. Targeted press releases.
2. Public service, sponsorship, and other community visibility.
3. Visit and know your competitors.
4. Anniversary cards and/or customer statements.
5. Testimonials, especially if they negate objections.
6. Gift certificate opportunities.
7. Go after alumni.
8. Best customer specials.
9. Networking opportunities.
Most Important
Do THINK Marketing!
Unique Partnership
Learning Resources Network
“Information That Works!”
www.lern.org [email protected]
Augusoft, Inc.
Web-based Continuing and Corporate Education Software
www.augusoft.net [email protected]
Thank you for attending today’s webinar
You will be emailed the presentation PDF shortly.
Download today’s presentation PDF and view a rebroadcast of the complete Webinar at u.augusoft.net.
If you have any questions or comments, contact [email protected]