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Top 10 Marketing Trends For 2013

Date post:14-May-2015
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This presentation was given in Katy, TX on June 25th 2013. Check out what the top 10 marketing trends are and how small businesses can leverage them!
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  • 1.Top 10 Marketing Trends for 2013Top 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising SystemPresented by Glenn Smith and Angelo Gonzalezwww.TheGrowthCoachHouston.com 281-841-6680

2. #1: Inbound Marketing isGaining Momentum Inbound Marketing is permission-based marketing(vs. interruption marketing). Inbound Marketing is where you first gainpermission to market to the potential customer bydelivering value before the sales opportunity. How: blogs, videos, ebooks, educational resources,seminars, webinars, podcasts, SEO, and social mediaTop 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System2 3. #1: Inbound Marketing isGaining MomentumHow a Good Inbound MarketingStrategy Typically Works1.Attract traffic2.Convert traffic into leads3.Convert leads into sales4.Turn customers into repeat, high-margin customers5.Analyze for continuous improvementTop 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System3 4. #2: Real-Time Marketing isBeginning to Replace CampaignsUsing social media, video, GoogleAlerts, reviews, etc., companies areresponding FAST (real-time) tomarket their products or services -(vs. marketing campaigns plannedout way in advance!)Top 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System4 5. Top 10 Marketing Trends 20132013 Glenn Smith and G.C. FranchisingSystemOreo Super Bowl TweetRead More: http://onforb.es/WmWxck 6. #3: Every Employee Is a MarketerCompanies are becoming more intentional aboutturning their employees into brandrepresentatives. The key: employee training!Customer RelationsCommunity Relations/Charitable CausesSocial MediaBloggingTop 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System6 7. #4: Mobile is a Must4 Ways Every Business Can Optimize Their Web-Presence for MobileDynamic Site (WP)Mobile Site (e.g. .mobi site)AppsQR CodesTop 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System7 8. Top 10 Marketing Trends 20132013 Glenn Smith and G.C. FranchisingSystemDiesels Facebook QR CodesRead More: http://on.mash.to/iBBZA9 9. #5: Marketing is MoreCustomer-Centric Than Ever Social Media CRM Software (seehttp://crm-software-review.toptenreviews.com/) Online surveys (e.g. Survey Monkey) Retargeting Strategies/TechnologyTop 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System9 10. #6: New SEO Strategies Are Emerging Companies are now paying more attention toSearch Engine Optimization! Quality content is more important thatkeywords! Social media is becoming an essential part oforganic search optimization!Top 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System10 11. Top 10 Marketing Trends 20132013 Glenn Smith and G.C. FranchisingSystemBy Lauren Luke How To VideosRead More: http://bit.ly/Zm4nC0 12. #7: Email Marketing Lives On Email is NOT dead! Opt-in is now the strategy vs. Opt-out Create segmented marketing lists using auto-respondersTop 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System12 13. #8: Crowd sourcing and gamificationare on the riseCrowd sourcing: Using the crowd to generate newideas, content, and creativity.Gamification: The integration of game mechanics orgame dynamics into a website, service, community,campaign, or application in order to engage usersand solve problems.Top 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System13 14. Top 10 Marketing Trends 20132013 Glenn Smith and G.C. FranchisingSystemLevis Crowdsources ModelsRead More: http://bit.ly/16PilSP 15. #9: Picture is Worth 1000 Words Key tools: Pinterest, Instagram,Facebook Photos, video, picture boards,infographics, etc.Top 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System15 16. Top 10 Marketing Trends 20132013 Glenn Smith and G.C. FranchisingSystemTaste of Texas Facebook PhotosRead More: http://bit.ly/12CZHwh 17. #10: Outbound MarketingLosing TractionTop 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System17 18. Bonus: Whats New in Social MediaTop 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System18 19. Take Action: What Will You Do WithThis Information Today? Please share your best take-away Please give us feedback Consider our complimentary 1-hour StrategySession Business Owners: Consider our complimentaryStrategic Retreat on July 17th!Top 10 Marketing Trends 2013 2013 Glenn Smith and G.C. Franchising System19

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