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Top 10 Marketing Trends that Will Rock 2015

Date post: 12-Jul-2015
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www.SeoCustomer.com Top 10 Marketing Trends that will rock 2015
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Page 1: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Top 10 Marketing Trends

that will rock 2015

Page 2: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Top 10 Marketing Trends

that will rock 2015

how do you get ahead of the competition here in 2015?

How can you make sure that the competitors do not overtake

you?

Here are top 10 marketing trends that will rock 2015

Page 3: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Marketing Trend 1

All-in-One Marketing system

Page 4: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

All-in-One Marketing system

Use your knowledge about your customer – you know a lot

allready – get an all-in-one marketing system !

You have customers in your CRM system – connect it to

your email system and then you know their interests

And when they click your email – then you know their IP – so

next time a customer visits your website – you know when

and what they like

It’s time to create personal website…

Use automatic email marketing to send personalized

targeted messages

Page 5: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Marketing Trend 2

Personalization

Page 6: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Marketing will shift from

globalization to personalization

Personalization delivers targeted and relevant content to

visitors

Personalize email campaigns

Vary content based on detected visitor segment

Sort products for segments

Show or hide content for specific segments

Change layout or design based on segment

Page 7: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Marketing Trend 3

Integrated Email Marketing

Page 8: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Integrated Email Marketing and

Marketing Automation

Page based emails means possibility to reuse content and

products offer

Personalized emails – not in segments

Define dynamic segments of recipients as alternative to lists

Split test two versions of your email always

Extended reporting and analytics of links and recipient action

(and use it more then today)

Delivery using authorized mail servers like SendGrid to avoid

spam trapping

And yes email marketing is still working in 2015

Page 9: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Marketing Trend 4

Rename Marketing to Business

Page 10: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Rename Marketing

to Business

Scale your business with faster order to cash handling

Eliminate manual work and risk for inconsistent data

Reuse existing business logic from your ERP system

Optimize your whole supply chain flow with integration

Marketing is not about marketing or sale – it’s about

your business – so rename your “marketing

department” to “business department”

Page 11: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Marketing Trend 5

Show me the money

Page 12: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Show me the money

Focus away from traffic to leads

Focus on ROI – measure everything you can

Not all traffic is good – I want 10 leads and not 1.000.000

visitors who don’t buy

Optimize your SEO for leads not traffic

Optimize your adwords for goals not traffic

Follow the money

Page 13: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Marketing Trend 6

Lead Generation focus

Page 14: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Lead Generation not traffic

Turn anonymous visitors into identified visitors with the

lead tool

Build landing pages with compelling web forms and call to

actions

Boost relevant traffic from SEO with built in keyword

analysis tool

Publish to Social Media and generate valuable traffic

Page 15: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Marketing Trend 7

Omni-channels

Page 16: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Omni-channels

Physical and digital channels will be woven together so

that the customer does not have to distinguish between

channels.

Ecommerce winners will be those retailers who deliver a

compelling shopping experience in all channels – and

particularly for products with ‘physical connection’.

Recreate the experience of a physical store on the web

Page 17: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Marketing Trend 8

Transparency

Page 18: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Transparency will become the

most important tool of marketing

Consumers are going to continue to exert power and

influence

You can’t hide bad stories – be open

The new word of mouth – read Social Media – is here to

stay

Page 19: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Marketing Trend 9

SEO and Social Signals

Page 20: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

SEO and Social Signals Will

Become Even More Intertwined

Social signals will become increasingly important for the

organic search ranking

The more people are sharing a piece of content, the

higher quality it’s likely to be and therefor it will get a

higher position.

Social shares serve as a stamp of approval (read trust

signal)

Page 21: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Marketing Trend 10

Marketing Automation

Page 22: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Marketing Automation

is the new black

Marketing automation has a focus on moving leads from

the top of the marketing funnel through to becoming sales-

ready leads at the bottom of the funnel.

Prospects are scored, based on their activities, and then

presented drip campaign messaging via email and social

channels, thus nurturing them from first interest through to

sale.

Marketing Automation involves multiple areas of marketing

and is really the marriage of email marketing technology

coupled with a structured sales process.

Page 23: Top 10 Marketing Trends that Will Rock 2015

www.SeoCustomer.com

Top 10 Marketing Trends

that will rock 2015

Personalization Integrated

Email Marketing

All-in-One marketing

system

Rename Marketing to

Business

Show me the money

Lead Generation

focus

Omni-channels Transparency SEO and Social

Signals

Marketing Automation


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