5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN
http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 1/9
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SAPPHIRENOW
2 Tweet 47
Inspiredbyresponsefromearliertwoyears( 2014& 2013),thoughtofdoingthetop10forthisyearfromSAPPHIRENOW,firsttimeasSAPMentor,thoughstilldoingthisremotelyfromBangalore.
1.NewSaaSSimpleasaserviceRunSimplecontinuesasSAPsmantra
LetsstartwithmainthemeofwhatourCEObreathesinternallyandexternally,itsaboutmakingtheworldrunsimple,andintothisyearthismantracontinuestobethefocus.
ourstoriestellusmorethanourresumeReallylikedhisexampleontheconnectiontothecustomerscatwhilesellingphotocopiersatxerox,explaininghowempathywithcustomersrulesthanmorethananythingelse.Billiscertainlyagreatstoryteller.Itwasreallyacatstory!Thevisionofhelpingimprovepeoplelife.byofferingSimpleasaservice,thenewSaaSmodel.
2.ConsumerstoBusinessMarketfacebook&googlepartnershipsWenomoreareinBusinesstoBusinesstoConsumermarketorBusinesstoBusinessmarket,butweliveinaworldofconsumertobusinessmarket,whereconsumeristhekingandcentertothetransformationtorundatadrivenandseamlessbusiness.
Top10TakeawaysfromSAPPHIRENOW2015PostedbyMuthuRanganathaninSAPPHIRENOWonMay7,20156:37:33PM
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5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN
http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 2/9
Togetthere,SAPannouncedcoupleofsignificantpartnershipwithfacebookandgoogleenablegettingfacebooktopartnerintheirpursuitconnectingconsumerswithbusinessandconnectinggoogledocswithSAP.
3.RunDataDrivenBusinessHANA/HANACloudPlatformWhenaskedtomanyCEOs,theoneansweryougetisDosophisticatedthingseasy.Thesophisticationpartisthedatapartinthebackend.Whatistheriskofdoingthings?Betterquestiontoaskiswhatstheriskofnotdoingthingsleadingyoutobeanalsorancompany.DelayorGo.choosethepathyouwouldliketotaketogodatadriven.BothUnderArmour&EnelGroupweregreatexamplesofhowdatadrivesbusinessforward.HANAiscenterofachievingthisdatadrivenbusinesstransformationtoanswerthefollowingquestions:
andhereisasimpleglimpseofwhatthisHANAplatformcovers
&morespecificontheHANAcloudplatform,beingthePaaSofchoiceforthisdatadrivenbusinesses
TheinterestingpartthatwassharedwastheHANAroadmapwhichislikelytonowworkwithHadoop&Spark...certainlytakingthemomentumfurtherasoneoftherealbigdataplatform.
ProfHassoPlattnersharedthatnomoreweneedapplicationsforthejustthepast,butthesystemforforecast.Thisisthetrendhesawwithinmemorydatabase.Hementionedthathedidntwanttobeatrustedadvisorforbusinessesbutatrustedinnovatorforbusinesses,anditsthroughfoundationofHANA
5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN
http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 3/9
4.RunSeamlessBusinessCustomerEngagement&Commerce|EngagedEmployeesThesecondpartofthedosophisticatedthingseasyisthingseasypart,whichiswherebusinesseshavetofocusonrunningitseamlessBillsharedhowtodaysbusinessarenomoretalkingabouttheircustomerschannelsinasiloedapproachbutfocusonseamlessinteractionacrossmultiplechannels,andprovideseamlessexperiencetocustomers.KnowingmoreaboutthecustomersispartofthisandSAPsnextgenerationCustomerEngagement&Commercehelpsthereextensively.Billsharedanotherstoryofhownotdoinganythingisexhaustingandhowimportantitistohaveanengagedemployee.ThisiskeypartoftheSAPsSuccessfactorsandHCMsolutions,thathelpsrunseamless.Ifyouhavethetime,watchthereplayofthekeynotehere
5.GoDigitalSAPDigital
WhileSAPlikestopreach,itwouldliketopracticethattoo.ClearexampleiswhenitannouncedcreatingofnewbusinesscalledSAPDigitalledbyitsformerCMOJonathanBecher,whereSAPwantedtoservehiscustomers,partnersandecosystemthroughdigitalchannels.AndatSAPPHIRENOW,therewasmuchprogressshownwithSAPStore.com.SAPDigitalopensnewdoorsforconsumingSAPproductsandservices,includingeducationandcontent6.Bread&ButterS4HANABoardRoomsofthefutureSAPisintoits4thgenerationofBusinessApplicationsystemsthebread&butterforbusinessesthatrunSAP.WithHANACloudPlatform,thepossibilitiesarenewmovingawayfrombeingasystemofrecordtosystemofsimulations,movingtotheboardrooms.
5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN
http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 4/9
BerndtinhiskeynoteexplainedwhatscoveredinS4HANA,howSAPismovingfromsellingproductstosellingoutput,andsharedstagewithCIOofAsianPaintswhoexplainedhowtheS4HANAjourneyishelpingrethinkinghowITcanhelpinbusinessmodeltransformation.SomeamazingdemoexamplewereshownofhowthesimulationcanworkwiththecompletelyredesignedrolebasedfioriUxtosupportthissimplifiedbackend.Examplewashowyoucouldquicklyreviewthecustomerperformancethroughsimulationandmoveorders.
Berndtalsoacknowledgedthefactthatmostbusinessesarenotinthesamestageofthebusinesstransformationandlaidoutaniceroadmapforcustomers,forthisdatadrivenandseamlessbusinesswithS4HANA.
Step1:MovetoHANA|Step2:TransformtoS4HANA|Step3:ChooseyourdeploymentAnothergreatpiecethatwaspresentedishowHANACloudPlatformcanbeintegratedtoS4HANAandtherecanbeappsbuiltaroundit.Therearealready1000+appsbuiltonthisplatformandSAPwillexposeAPIsfromS4HANA,thesameAPIsthatFioriUIsconsume,forotherstoleverageastheybuildapps.Thiscanbeagreatoneforpartnersandotherstoleverage.BoardRoomsofthefuture
5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN
http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 5/9
ProfHassoPlatnershareshowtheboardroomswilllooklike,withanexampleofhowitlooksforSAP.NomoreKPIsbutrealtimeactivetiles,drillifitsinterestingrightinthefingersofbosses,withoutrelyingonmassingITdependency.Andthefocusisonfuture,onsimulations,andnotonthepast.Trulyrealtimeperformancemanagementsolutions.
BestquotefromProfHasso:weneedtomakepointswithpoweranddontneedpowerpointsinboardmeeting
7.YesthisisthePerfectTrip
NowgettingontothenewbabyatSAP.
PerfectTripistheperfectexampleforSimpleasaservice.Keepthecomplexityinthebackendacrossthetravelnetwork,andkeepthefrontendsimpleWithConcur,therewasanamazingshowcaseofhowaperfecttripcanbeenabled,whatapainkillerfortimewespendfromtravelbookingacrossairlines,hotels&rentaltosubmitbacktheexperience.Ittotallyeliminatesthepain,andthebusinesstravelerfocusonrealpurposeofhistravel.Thewalkthroughin3minuteswasamazinghowyoucouldbuyyourticketswithmobile,bookyourhotelsfromyourSPGmembershipsiteandgetyourexpensesbookedseamlessly,aswellashavingtheitineraryautomatedwithTripIt.
8.HowweconnectToday&TomorrowBusinessNetwork
ThisoneishugeandgettingintothedisruptiveinnovationareaforSAP.BusinessNetworkisareallybigbet.SAPhasthisgreatnetworksforprocurementofgoods&serviceswithAriba,forchannelingcontractlaborwithfieldglassandforperfecttripwithconcur.Alreadythesearebestofbreednetworksforaddressingeachofthosespecificareas.Whileeachoneoftheseareunique,therearesomecommonareasthatcanbeleveragedacrossthesenetworkssuchasidentityresolution,security,payments,analyticsetc.
5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN
http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 6/9
SteveSinghlaidoutthevisionforhowthisnetworksaregoingtogetconnected,andhowallofthiscanbeconnectedwithSAPHANACloudPlatforminthefuture.Heshowedacoolusecasethatstartedoffwithaircraftsensoridentifiesthatasparepartneedstobereplaced,whichcantriggeraprocurementtransactioninAriba,andleadtogettingcontingentexpertsthroughfieldglassandeventuallycoveringtheirtravelrequirementsthroughconcur.Whilethiswasone,therecouldbe1000sofsuchusecasesthatcanbeaddressedacrossthenetworkofnetworks,andthiscanbeachievedinthenearfuture.ThisalsobecomesthesimpleasservicetodriveTrillion$businessinthenetworkoncloud.
9.NewHorizonsInternetofThings
KeyemergingbusinesstechnologytrendisInternetofThings.ForSAP,thekeyfocushereisonenablingbusinessesthatrunSAPandbeyondtogetreadyfortheInternetofThingsera.BerndtannouncedthatIoTtobesuccessful,itneedstobeconnectedtocloud,andannouncedSAPwillhaveIoTservicesinHANACloudPlatform.AnimportantannouncementherewasthepartnershipwithSiemenswhowillleverageSAPHANACloudPlatform,anditwasreallygreattoseethepotentialhere.
AgreatcustomerusecasewaspresentedonhowHoustonUtilitiescompanyalreadyleveragesSAPPredictiveMaintenancesolutionstomanagemaintenancebyexception,findrootcauseanalysisaswellastakeaction.Alsoenabledthroughthelatestgadgetssuchassmartwatch.
5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN
http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 7/9
WatchBerndt&Stevekeynoteifyouhavethetime.Towrapitup,therewasaninterestingdiscussionbypanelonIoTwhichisworthwatchingifyouhavethetime.10.CustomerInnovationrealcustomers,realproblems,realdataTheproofofthepuddingiswhenyoueatitalltheabovedatadriven,seamless,simpletalkisnotvisionbuttheyareactualexamplesthatcustomersareusingSAPHANAandbeyond.
ThemostentertainingpartofthewholethingwaswhenWalmart,yesWalmart,CIOKarenannTerrellwasonstage
5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN
http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 8/9
withBerndtandRobEnslindiscussinghowWalmartrunsfast,realtimestuffwithSAPHANAalongwiththeirbackofficeleveragingSAPERP.Walmartserves5.5millionconsumerseveryday,servedby220kassociates,needstohandlehalfbilliontransactionswith5000concurrentusersinsubsecondstime.Sheexplainedhowspeedisnomoreachoicebutamusthave,andhowtechnologycanenabledatadrivenbusinesses.Technologyinnovationisfine,butrealvalueisapplicationoftechnologyintobusiness.Talentthatintersectsbetweentechnologyandbusinessarethekeyfolks.MoststunningquotefromherwasHopeshecancompleteSAPimplementationinherlifetimebasicallycitingthecomplexityofthebusinesstheyrun,andhowtransformationissuchanenormousinitiative.Shenicelylaidoutthethreekeyaspectsofrunningtodaysbusinessleveragingtechnology
1. Helpoptimizethecost2. Realtime3. Helpservecustomersbetter
AnotherinterestingcustomerthatwontheHANAinnovationawardwasConAgrathatembarkedonajourneyoftotalmarginmanagement,beingabletoanalyseandsimulatecostofgoods,givingthevisibilitytothebusinessuserstotakegreataction,andthereforeenableprofitoptimization.Youcancheckouttheinnovationinmoredetail.ProfHassoPlattnersayswewouldhavenotcreatedsomeamazingsystemswithHANA,ifwehadnotcoinnovatedwithrealcustomers,realproblems,andrealdata.AveryamazingdemobyColgateonhowtheyarenowrunningtheirboardroomswithSAPHANA,acriticalwaytoinnovateonthisnewrealtimesimulationandboardroomsystem.
Anothergreatexampleofrealtimestock,andtradepromotionswithalargefoodscompanygotshown
5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN
http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 9/9
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ProfHassoPlattneralsosharedhowdesignthinkingishelpingsignificantly.Itstheprocessofspendinglotoftimeupfrontwithcustomers/userstounderstandwhatdotheywantandalsostimulateadiscussionthatwouldleadtosomegreatinnovations.Hepointedoutaclassicexampleofthisisiphones.Butreallythinksthatcustomercoinnovationisthebestwaytobuildsoftwareinthecurrentera.Andsomeamazingcustomerinnovationsinthehealthcarearea,digitizedhealthdata,clinicaldata.Howthedatacanbeusedbytheentireecosystemacrossdoctors,thelifesciencecompanies,researchetc.HealthcarecancerconsortiumchoosetechnologypartnerwhocancomplementSAPHANAwastherightplatformforCancerLink.Don'tmissthisamazingkeynotebyvisionaryProfHassoPlattnerbusinesssystemspoweredbyinmemoryInsummary,thesearekeytakeawaysintheworldofbusinesstechnologythatSAPisenablingandpresentedhereatSAPPHIRENOWfortodayandfuture....
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