Top 10 Tips forActionable Analytics

John Wyllie, Head of Analytics

LBi’s Client Afternoon4th February 2010

What we believe

Measure your site’s effectiveness

Report the relevant information

Optimise your site based on data, not gut-feel

Analyse visitor behavior

Datatrumpsintuition

#1

So

What?

#2

Not

People

Technology

#3

Not

Push

Pull

#4

The

Quantify

Opportunity

#5

Impact of

Measure

Changes

#6

And

Targets

Alerts

#7

Stop Analysing

Start Testing

#8

Assign

Ownership

#9

Create

A Virtual Team

#10

Top

Down

#11

Laurence VandelanotteStrategy and Planning Director

Laurence.Vandelanotte@lbigroup.be

Direct: +32 (0) 2 730 83 84Mobile: +32 (0)473 41 20 80

LBiVorstlaan 191 Bd du Souverain - B-1160 Brussels

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