Date post: | 22-Jan-2018 |
Category: |
Social Media |
Upload: | alex-noudelman |
View: | 268 times |
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TIP #2: Use the space given wisely
Facebook gives you space which can leave a lasting impression on your Page visitors.
Make sure to pay close attention to your:
Cover image
Profile image
About Section
TIP #3: Create a Facebook Badge
Add a Facebook Page Badge to your website or blog and email signature. A Facebook badge is an icon you create that links fans from wherever they see it to your Facebook Page.
TIP #4: Post regularly
Posting at random or not regularly enough can leave a negative impression on your page visitors and affect your reach.
also
Posting too frequently can have an adverse effect on your Page engagement.
Find your rhythm by testing your frequency and watching your numbers to optimize engagement. Consult Analytics to see when are the most optimal times to post to get the most engagement.
TIP #5: Promote Your Page Offline
Promote your Facebook Page on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts — anywhere it can be visible. The more fans you have, the more your posts, pictures, and videos will reach the people you want to reach.
SOME PAGE FEATURES: Vanity URL
Post Targeting
Pinned Posts
Highlighted Posts
Featured Likes
Custom Tabs
Events
Post scheduler
Offers
Promoted Posts
Milestone
Questions
Polls
Contests
TIP #7: Customer Service
Are you answering customer concerns on Facebook? Facebook is the number one social channel so it’s likely to be the first line of contact for your customers, for both praise and complaints. Here are a few tips for using Facebook for CS: •Respond Quickly •Give Your Fans Updates •Be the First to Address the Issue
TIP #8: Spread the word
To increase your Page visibility, you need to tell people about it. Promote your Page on:
Other social networks
Your website
Business Cards
Marketing material
Events
Newsletters
TIP #9: Invest in your Page
Include Facebook ads to your marketing budget to help increase your Likes, engagement, visibility, promote events, market your products or services, etc.
Promoted Posts
Sponsored stories
Facebook ads
Offers
TRY PUBLISHING AROUND:
80% ORIGINAL AND CURATED CONTENT THAT WILL PROVIDE VALUE
20% PROMOTIONAL CONTENT
80/20 Rule