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Top 10 Trends in Web Marketing & Web Design

Date post: 21-Jun-2015
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The online landscape is continuing to evolve for both marketing professionals and graphic designers. The Karcher Group reviews the top 10 changes to web marketing and web design for 2013 and beyond. Originally presented by Jon Dulac and Andrew Husted on March 14 as part of the 2013 Breakfast Bootcamp series.
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GROUP KARCHER THE + WEB MARKETING & WEB DESIGN
Transcript
Page 1: Top 10 Trends in Web Marketing & Web Design

GROUPKARCHERTHE

+ WEB MARKETING & WEB DESIGN

Page 2: Top 10 Trends in Web Marketing & Web Design

WELCOME!• Jon Dulac – Web Marketing Strategist

• Andrew Husted – Development Team Lead

• tkg.com/breakfast-bootcamp-2013

Page 3: Top 10 Trends in Web Marketing & Web Design

WEB

1. Facebook Graph Search

2. Multiple Listings for One Website

3. Top Search Engines

4. U.S. Search Volume Trends

5. Link Building

MARKETING:

Page 4: Top 10 Trends in Web Marketing & Web Design

1.FacebookGraph Search

Page 5: Top 10 Trends in Web Marketing & Web Design

+ WHAT IS IT?

• Searching Facebook pages

• People

• Businesses

• Places

• Not websites

Page 6: Top 10 Trends in Web Marketing & Web Design

+ WHAT IS IT?

• Multiple layers of searching

• Geographic

• Gender

• Relationship status

Page 7: Top 10 Trends in Web Marketing & Web Design
Page 8: Top 10 Trends in Web Marketing & Web Design

+ CHALLENGES

• Personal privacy settings limit reach

• Users need to ‘Like” more

Page 9: Top 10 Trends in Web Marketing & Web Design

+ HOW TO BE SUCCESSFUL

• Make a Facebook page

• Get brand advocates to “Like”

• Develop ongoing “Like” campaigns

• Facebook advertising

• Integrate Facebook beyond the F logo

Page 10: Top 10 Trends in Web Marketing & Web Design

+ WHEN?

• Rolling out over 2013

• Join the wait list

• Type a word into the current search

• Click “Get New Graph Search”

Page 11: Top 10 Trends in Web Marketing & Web Design

2.Multiple Listingsfor One Website

Page 12: Top 10 Trends in Web Marketing & Web Design

+ WHAT CHANGED?

• Multiple listings from same domain

• Started October 2012

• Example: Eramet Marietta

Page 13: Top 10 Trends in Web Marketing & Web Design

+ YOUTUBE

• Multiple Videos

Page 14: Top 10 Trends in Web Marketing & Web Design

+ PINTEREST

• Followers

• Following

• Specific boards

Page 15: Top 10 Trends in Web Marketing & Web Design

+ LINKEDIN

• Main business page

• Specific business product pages

Page 16: Top 10 Trends in Web Marketing & Web Design

+ YELLOWPAGES

• Multiple business locations

Page 17: Top 10 Trends in Web Marketing & Web Design

3.TopSearch Engines

Page 18: Top 10 Trends in Web Marketing & Web Design

+ U.S. Search Engines

• comScore provides monthly reports

• U.S. based searches

• Google, Bing, Yahoo, Ask, AOL

Page 19: Top 10 Trends in Web Marketing & Web Design
Page 20: Top 10 Trends in Web Marketing & Web Design

+ RESULTS

• Google has 67% of the market

• Showing annual growth

• Bing has 17%

• Recovered from a 2011-2012 drop

• Yahoo has 12%

• Three year low

Page 21: Top 10 Trends in Web Marketing & Web Design

+ WHAT DOES IT MEAN?

• Google is still the top dog

• Bing is steady but isn’t a force yet

• Bing is powering Facebook

• If Yahoo fades, it’s Google Vs. Bing

Page 22: Top 10 Trends in Web Marketing & Web Design

4.U.S. SearchVolume Trends

Page 23: Top 10 Trends in Web Marketing & Web Design

+ January comScore Data

• Google, Bing, Yahoo, Ask, AOL

• 2011: 16.950 billion searches

• 2012: 17.804 billion searches

• 2013: 19.484 billion searches

• Nearly 15% growth over 2 year period

Page 24: Top 10 Trends in Web Marketing & Web Design

+ WHAT DOES IT MEAN?

• People are searching more

• Integrate offline marketing

• Web marketing for every organization

• Shift offline budgets to online

Page 25: Top 10 Trends in Web Marketing & Web Design

5.LinkBuilding

Page 26: Top 10 Trends in Web Marketing & Web Design

+ INBOUND LINKS

• Help determine authority

• Similar to “Likes” on Facebook

Page 27: Top 10 Trends in Web Marketing & Web Design

+ BAD LINKS

• Dun & Bradstreet

• Soliciting paid links

• JC Penny

• Buying and trading links

Page 28: Top 10 Trends in Web Marketing & Web Design

+ MORE BAD LINKS

• Forbes

• Selling links

• Overstock.com

• Offered colleges discounts for links

• SearchEngineLand.com Infographic

Page 29: Top 10 Trends in Web Marketing & Web Design

+ WATCH OUT!

• Excessive link acquisition at one time

• Global inbound links rather than text

• Links from same PR rating sites

• Links with the same anchor text

• “25 quality links guaranteed” = red flag

Page 30: Top 10 Trends in Web Marketing & Web Design

+ WHAT TO DO

• Produce great content

• Promote content through social media

• Promote through your own site

• Identify strategic industry partners

Page 31: Top 10 Trends in Web Marketing & Web Design

WEB

1. Single Page Design

2. Infinite Scrolling

3. Large Photo Backgrounds

4. Swiss Style

5. Responsive Design

DESIGN:

Page 32: Top 10 Trends in Web Marketing & Web Design

1.SinglePage Design

Page 33: Top 10 Trends in Web Marketing & Web Design

+ WHAT IS IT?

• Entire website on a single page

• Completely vertical layout

• Navigation jumps to different areas of the same page

Page 34: Top 10 Trends in Web Marketing & Web Design

+ WHY BOTHER?

• Mobile device friendly

• Never requires visitors to click a link to get more information on the topic

• Scrolling is easy!

• Let’s see it! Font Awesome

Page 35: Top 10 Trends in Web Marketing & Web Design

2.Infinite ∞Scrolling

Page 36: Top 10 Trends in Web Marketing & Web Design

+ WHAT IS IT?

• A results listing without paging

• Uses AJAX technology to find and display the next set of results before you get to the bottom

Page 38: Top 10 Trends in Web Marketing & Web Design

3.LargeBackground Images

Page 39: Top 10 Trends in Web Marketing & Web Design

+ WHAT IS IT?

• A hero image large enough to fill an entire webpage

• Yep, an entire page

Page 40: Top 10 Trends in Web Marketing & Web Design

+ WHY BOTHER?

• Attention grabbing marketing

• Sets an engaging tone for the rest of the website

• Let’s see it! Patagonia

• And again - JayBirdGear

Page 41: Top 10 Trends in Web Marketing & Web Design

4.SwissStyle Design

Page 42: Top 10 Trends in Web Marketing & Web Design

+ WHAT IS IT?• AKA International Typographic Style

• Developed in the 1950’s

• Emphasis on cleanliness, readability, objectivity

• Includes things such as grids, asymmetry, sans-serif fonts, large photographic images, whitespace

• Uses Typography as a design element

Page 43: Top 10 Trends in Web Marketing & Web Design

+ WHY BOTHER?

• Optimal readability

• Display lots of information without being distracting

• Plays well with responsive design

• Great for business sites

• Let’s see it! Microsoft

• And again - GE

Page 44: Top 10 Trends in Web Marketing & Web Design

5.ResponsiveDesign

Page 45: Top 10 Trends in Web Marketing & Web Design

+ WHAT IS IT?• A website optimized for ANY device

• Dynamically scales down and reorients features and content based on device dimensions

• Uses cutting-edge markup technology

Page 46: Top 10 Trends in Web Marketing & Web Design

+ WHY BOTHER?

• Future-proof

• Eliminates the need to upkeep separate desktop and mobile sites

• SEO – no duplicate content or separate page URLs between devices

• Consistent user experience between devices

• Let’s see it! Microsoft

• And again - GE

Page 47: Top 10 Trends in Web Marketing & Web Design

Questions?• Learn more at our blog - TKgenius.com


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