Top 10 Ways to Use VR to Win Listings in Real Estate A step-by-step guide to get started

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86% of real estate professionals agree competition amongst real estate professionals is greater than ever

68%18%

12%

66%25%

7%

91% of real estate professionals agree innovative technologies can help agents beat the competition

n=247 // Matterport : February 2017

Strongly Agree

Somewhat Agree

Neutral

Somewhat Disagree

Strongly Disagree

Competition amongst real estate professionals is greater than ever

1%

1%

2%

2

It’s a challenging time for real estate professionals. In order to compete in today’s market, you have to continue to leverage traditional marketing, such as yard signs, print collateral, and 2D photography, while also learning and embracing newer technologies, such as Facebook, video, 3D and VR. These newer technologies are becoming more mainstream every day. Real estate professionals who are reinventing themselves and early to adopt are staying ahead of the competition while others are being left behind.

The eBookIn this ebook, you will learn about what the competition is doing and thinking, as well as tips and tricks on how to outmaneuver them, using 3D and VR to win more business.

Step-by-Step GuideWith this step by step guide, you’ll be able to bring VR into your business for as little as $10 (the cost of a Google Cardboard). Our Matterport Service Partners provide you 3D/VR models that you can use to WOW sellers in listing presentations and convert them into clients more than ever before. And just as important, you’ll learn how you easy it is to get that 3D/VR model for your new listing.

Stay Ahead of the Competition

©2017 Matterport

n=247 // Matterport : February 2017

4

n=323 // Matterport : February 2017

I hope to start using VR in 2017 in order to be more competitive

58%

I have begun adopting VR to show myself as a tech-forward agent

18%

I hope to start using VR in 2017 in order to be more competitive

19%

I hope to start using VR in 2017 in order to be more competitive

5%

76% of real estate professionals either plan to or are already using VR to be more competitive in 2017.

Real Estate Professionals are Turning to Virtual Reality

©2017 Matterport

Today, for realtors and prospective homeowners to set themselves apart in the digital marketing fray, they need 3D models and showcases of their homes.

Virtual Reality is Taking Off

Healthcare $5.1b

Engineering $4.7b

Real Estate $2.6b

Retail $1.6b

Military $1.4b

Education $0.7b

AR/VR Enterprise Market

$16.1b

Forbes, “Is This The Future Of Real Estate Marketing?” R.L. Adams, 3/9/2017

Leverage 3D and VR to Win the Listings

1

3D and VR provide a visual marketing program that works, so agents use it to WOW clients in their listing presentations.

Sellers expect agents to: • have a strategic and proven marketing plan • be able to tap into a broad, and even global, buyer pool.

10 Ways To Use 3D and VR to Stay Ahead of Your Competition

It’s one of the first things we talk about, after our names, in the listing meeting. And we win nearly every listing presentation because we come in with Matterport <3D and VR technology>. If you don’t have it, you have no chance, especially in luxury. The value to us - it’s priceless.

Matt AltmanThe Altman BrothersBeverly Hills Luxury Real Estate AgentsBravo Million Dollar Listing Star

6

Have you thought about how you will use 3D and VR to stay competitive?

Here are some ideas, and a step by step guide to getting started:

©2017 Matterport

4

5

They send models to other agents & past buyers, and put them on Facebook, targeted by high-end zip codes

They keep headsets available, in their properties, to efficiently “take” buyers to other places

8

How Do Selling Agents Leverage 3D/VR, After Winning the Listings?

They make a 3D/VR model of the listings

2

3

They set up guided tours, and storytell, within the models, the way sellers would want to show their homes

©2017 Matterport

Do you think your clients would prefer to spend less time staging their home?

80% of respondents agree their clients would prefer to spend less time staging their homes.

80%

4%

Yes

No

16%Don’t Know

n=322, CRS (Council of Residential Specialists) & Matterport, Feb/May 2017

A Virtual Open House Saves Time and Energy

6

They pre-qualify buyers so sellers don’t have to open up their houses to everyone

36% of respondents spend over 3 hours preparing for each open house.

For those with 3 or more open houses per listing, that can be well over 10 hours.

60%28%

1-2 hours3-4 hours

5%4-6

4%6+

n=334 CRS (Council of Residential Specialists) & Matterport, Feb/May 2017

10

Open Houses Are Time Consuming and Disruptive for Home Sellers

Half of real estate professionals hold at least 2 open houses per listing.

50%0-1 Open Houses

37%2-3 Open Houses

13%4+ Open Houses

n= 336 CRS (Council of Residential Specialists) & Matterport, April 2017

©2017 Matterport

They scan homes, while under contract, so architects and designers can get started

9

In the last year and a half, I’ve done $20+ million in sales, without customers coming to Beaver Creek or Vail, because of Matterport <3D and VR>.

David McHughSenior Broker, Sotheby’s International Realty, #1 in Vail Valley

They give the models as closing gifts, for buyers to share with friends & family

10

12

Buying agents are also leveraging 3D/VR to make a lasting impression and win more business.3D and VR provide the most immersive and efficient solution for buyers to assess properties, traverse geographies and make educated buying decisions

They also make 3D/VR models of homes to share with clients

7

They bring VR headsets to the buyers home, use them at their offices, or send them via mail

8

©2017 Matterport

3Practice Using the Headset to Access VR Models

TAP the VR icon in 3D Showcase

1

Icons, design, and placement subject to change

SELECT Gear VR or Cardboard app

2

INSERT phone in headset and explore

3

EXIT MATTERPORT VRAre you sure you want to return to the previous

application?

NO YES

RETURN to the original site

4

14 ©2017 Matterport

3 Easy Steps to get you started using 3D & VR.

1Samsung Gear VR

• Over 5 million headsets • Great for Tradeshows

and demos• Currently the best Mobile VR

experience

Google Cardboard

• Over 10 million headsets • Works with most phones

Android & iOS• Very low entry barrier• Great for Promotional

Giveaways

Google Daydream

• Daydream Compatible device required

• Supports WebVR - Internet connection required for WebVR

• Hand Controller• Close 2nd for best Mobile VR

experience

Pick Out Your Headset*

$129 $10 to 100

$79

2 Download the App

Samsung Gear VR Google Cardboard Daydream & WebVRDownload from the Oculus App on your Smartphone.

Insert your Samsung phone into the Gear VR if you do not

have the Oculus app.

Available on

Cardboard (Android)

Cardboard (iOS)

• No App needed!

• Just click on the VR icon from inside of Chrome on supported device.

• Android and Daydream devices only

• Requires Chrome web browser, version 59 or higher.

*For more information, see the Appendix on back cover.

It’s Quick and Easy to Get Your Listings in 3D and VROur global network of Matterport Service Partners offers quick, quality, and professional scanning services for any residential property. Contact your local MSP to get started using 3D & VR for your listings today.

“ Within minutes of unboxing it, we were well on our way of capturing our first 3D tour”

– C.K. DeMasi

“ Wow! Thoroughly impressed on how easy it is to use”

– S. Pratt, Real Estate Agent/Broker

“ The learning curve is short. The camera is so sophisticated that great scans and tours are easier than one might expect. ... It is a great selling feature for Real Estate marketing of all kinds.

– E. Bachtle

16

Congratulations. You are ready for your next listing presentation.

Win more listings by showing potential clients how you will use 3D and VR to market their homes.

©2017 Matterport

ABOUT MATTERPORTMatterport is an immersive media technology company that delivers an end-to-end system for creating, modifying, distributing, and navigating immersive 3D and virtual reality (VR) versions of real-world spaces on Web, mobile devices, and VR headsets. The Matterport Pro Camera and Cloud Services make it quick and easy to turn real-world places into immersive virtual experiences.

Matterport’s unique 3D media solution revolutionizes the way businesses in various markets, including real estate, travel and hospitality, architecture, engineering and construction, media and entertainment, and other sectors, share the details of their properties. To date, over 500,000 properties have been captured, generating more than 170 million views across 80 countries. Matterport has a vast network of 2000 photographers around the world that can be hired to create Matterport Spaces.

©2017 Matterport

Appendix: Headset Support Platforms and Devices

Download the App

Samsung Gear VR Google Cardboard Daydream & WebVR Download from the Oculus App on your Smartphone.

Insert your Samsung phone into the Gear VR if you do not

have the Oculus app.

Available on

Cardboard (Android)

Cardboard (iOS)

• No App needed!

• Just click on the VR icon from inside of Chrome on supported device.

• Android and Daydream devices only

• Requires Chrome web browser, version 59 or higher.

Samsung Gear VR

• $129* U.S.• Over 5 million headsets

• Requires Samsung S or Note series phone

• Great for Tradeshows and demos

• Currently the best Mobile VR experience

*Older model GearVR’s can be found for less. However, make sure your pho supported before purchasing.

• Requires Samsung Galaxy S6, Note 5 or newer phone with Android 5.1 or higher

• Recommend Samsung Galaxy S7

• Matterport VR App can be downloaded from the Oculus Store

Google Cardboard

• $10 - $100 U.S.• Over 10 million headsets

• Works with most phones Android & iOS

• Very low entry barrier

• Great for Promotional Giveaways

• Experience is heavily depen-dent on phone

Android• Android 5.0 or newer

• Gyroscope

• Download App from Google Play Store

iOS• iPhone 5s with iOS 9.1 or

newer

• iPhone 6s plus, 7 plus are recommend

• Download App from Apple App Store

Google Daydream

• $79 U.S.• Daydream Compatible device

required

• Supports WebVR - Internet connection required for Web-VR

• Hand Controller

• Close 2nd for best Mobile VR experience

• Daydream Compatible device required

- Pixel / Pixel XL - Moto Z - Mat 9 Pro - More in development

• Android 7.0 or newer

• Chrome 59 or newer

• Uses WebVR instead of standalone app