Date post: | 11-Apr-2017 |
Category: |
Business |
Upload: | clarity-quest-marketing |
View: | 767 times |
Download: | 1 times |
Top 20 Healthcare Marketing Statistics
from 2015
Video Marketing
Online videos are a critical step in the buying process for
healthcare decision makers:
68% of healthcare buyers use videos to compare products
68% of healthcare buyers use videos to compare products
63% of healthcare buyers use videos to see the product perform
63% of healthcare buyers contact a vendor directly after viewing an online video
63% of healthcare buyers contact a vendor directly after viewing an online video
3 of 5 healthcare buyers discuss videos with others
63% of healthcare buyers request a proposal after watching an online video
63% of healthcare buyers request a proposal after watching an online video
32% of healthcare buyers complete a contact form after watching an online video
Mobile Search
Healthcare buyers use mobile devices to research projects and
vendors:
50% of healthcare buyers use a mobile phone
50% of healthcare buyers use a mobile phone
38% of healthcare buyers read product reviews
27% of healthcare buyers use a tablet
27% of healthcare buyers use a tablet
34% of healthcare buyers request product information
30% of healthcare buyers read testimonials
Online Search
Online Search is a key part of the buying process in the
healthcare industry:
51% of hospital administrators research equipment and vendors online
51% of hospital administrators research equipment and vendors online
94% of hospital administrators research product features
90% of hospital administrators identify vendors
90% of hospital administrators identify vendors
82% of hospital administrators compare products
81% of hospital administrators contact a vendor directly after finding them on a search engine
Healthcare Decision Makers
What’s driving healthcare decision makers?
3 of 5 healthcare decision makers base purchasing decisions on improving clinical outcomes
3 of 5 healthcare decision makers base purchasing decisions on improving clinical outcomes
Nearly Half of healthcare buyers make new purchases to lower costs
43% of healthcare purchases are made within 6 months of starting the buying process
43% of healthcare purchases are made within 6 months of starting the buying process
76% of healthcare purchases are made within 12 months
Thanks for Reading!
If you need help marketing your healthcare company, contact us: