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Top 3 Content Marketing Trends For 2017 And Beyond

Date post:09-Jan-2017
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  • Top 3 Content Marketing

    Trends for 2017 and BeyondAccording to 25 experts

  • Aaron agius

    Marketer, web

    strategist, and

    enterpreneur

    #1 personalisation

    #2 Interactive content

    #3 Data lead content

  • Adrian cordiner

    Director of digital

    rhinos and prozely

    #1 More rich media content

    #2 More niche content

    #3 Higher rates for content creators

  • Andrew davis

    social media

    consultant and

    trainer

    #1 A split within social media and content

    #2 Algorithms will play a bigger role

    in how your customer will be seen

    #3 A lot of brands will give up on

    content marketing as they are not

    seeing short term results

  • Andy crestodinaCo-founder and strategic

    director at orbit media

    #1 Google will buy twitter for tens of

    billions of dollars

    #2 Machine learning will become part of

    optimization tools

    #3 Live events will set huge attendance

    records and companies will try to get

    more live events into their mix of content

    types

  • Chad pollittVP of audience and

    co-founder of relevance

    #1 Content marketers will be demanding and

    receiving much larger budgets for content

    promotion and distribution.

    #2 Native advertising networks, third-parties

    and managed service providers offer cost per

    engagement ( CPE ) post-click buying options.

    #3 Agencies and publishers content studios will

    compete head to head for enterprise content

    marketing business.

  • Chris garrettAn online business

    consultant, teacher,

    coach, new media

    industry commentator,

    writer and speaker

    #1 More movement from marketers toward

    adaptive content and granular marketing

    automation sequences

    #2 People are increasingly cynical and protective

    of their inbox, they wont respond just because

    something is free

    #3 Virtual reality and augmented reality is right

    now bleeding edge field, but in the coming years

    expect it to go mainstream

  • Cindy readnowerAn author, columnist,

    and owner of skinny

    leopard media

    #1 People are inundated with information

    #2 Those that are active on social media

    need lots of good content to post and

    this will continue

    #3 People will start to click away from

    sensationalist headings

  • Donna moritzSocial media strategist

    and visual marketing

    specialist

    #1 Live video will be integral to a true

    connection with your audience

    #2 Paid social will be accepted as a

    necessary part of any social media

    strategy

    #3 More than ever we will need to be

    human in our marketing as fans want to

    know the people behind the brand

  • Frank strongThe founder and

    president of sword and

    the script media

    #1 A re-evaluation of content output

    #2 A renewed focus on content distribution

    #3 Buy vs. build an audience

  • Glen gilmoreDigital marketing

    strategist, author of

    social media law for

    business, and has ranked

    as a forbes top 20 social

    media power influencer

    #1 Content marketing success will demand that

    marketers get much more tech and data savvy

    #2 Ar, vr, and the internet of things ( iOt )

    ARE COMING OF AGE AND CREATE OPPORTUNITIES

    FOR MARKETERS#3 THE BEST CONTENT MARKETERS WILL BE THOSE WHO

    TAP INTO THE INCREDIBLE DATA BEING GENERATED BY SO

    MANY CONNECTED DEVICES AND THE PLATFORMS BEING

    SPAWNED BY IOT, AR AND VR

  • GUY KAWASAKICHIEF EVANGELIST OF

    CANVA, AN ONLINE GRAPHIC

    DESIGN TOOL

    #1 LIVE VIDEO

    #2 LIVE VIDEO

    #3 AND LIVE VIDEO

  • HANA ABAZAA DIGITAL MARKETER AND

    THE VP OF MARKETING AT

    UBERFLIP

    #1 I BELIEVE THE INCREASE IN CONTENT CREATION WILL CONTINUE

    IN 2017, THERE WILL BE A GREAT FOCUS ON MEASURING THE

    VALUE AND SUCCESS OF YOUR CONTENT EFFORTS ACROSS KEY

    PERFORMANCE METRICS THAT IMPACT THE BUSINESS

    #2 while a shift in content formats will skew to more

    visual forms (like video) there will still be a need and

    demand for long-form content

    #3 marketers will place a bigger emphasis on creating

    compelling experiences that are integrated into their

    overall strategy and technology stack

  • Joel klettkeCopywriter and digital

    marketer

    #1 A shortage of capable content

    creators ( sellers market )

    #2 Focus shifting away from long-term

    content

    #3 Growth in visual content

  • John jantschA marketing consultant,

    speaker and author of duct

    tape marketing, duct tape

    selling, the commitment

    engine and referral engine,

    and is founder of the duct

    tape marketing consulting

    network.

    #1 Less is more

    #2 Lead capture is personal

    #3 Content drives advertising

  • Jordan scheltgenA managing partner at cave

    social

    #1 More and more businesses will seek out to hire

    content creators and marketers, not merely hand off

    the marketing responsibilities to someone juggling

    several other jobs within an organization

    #2 There will be a big focus on quality over quantity

    #3 Snapchat will no longer be a novelty, but

    something most businesses have, accompanied

    closely with the use of live video on

    facebook/periscope

  • Kohlben voddenPredicted a seismic industry

    change towards science

    based marketing solutions

    and left the global agency

    world to launch storyscience

    and who are pioneering

    science-based content

    marketing

    #1 we see a not too distant future where ai

    creates content along side writers and is

    managed by tech savvy editors

    #2 Formats such as 360 video and Virtual reality by your

    audiences are fast moving beyond the realm of early

    adopters and with both Facebook and YouTube both now

    supporting these formats, you can expect to see

    widespread audience adoption in 2017/2018

    #3 Science-based content marketing

  • Marcus sheridanThe president of the

    sales lion

    #1 Many companies will fail at content marketing

    because they feel its too complicated and

    competitive therefore not worth trying

    #2 More and more companies will start to

    embrace in-house video content, hiring their own

    videographers and eventually, offering more

    video based content than text

    #3 More than ever, companies will seek after

    recent journalist graduates to fill their content

    and social media marketing needs

  • Mark schaeferA college educator,

    marketing consultant,

    and author of five

    marketing books

    including the content

    code

    #1 The most important trend is the increase in

    information density

    #2 Content is no longer the finish line. It is the

    starting line. Most businesses will need promotion

    and distribution strategy

    #3 Virtual reality will be mainstream in a few

    years. This will change how we tell our stories

    and connect to customers in profound ways

  • Matthew grantDirector of content

    strategy at Aberdeen

    essentials

    #1 People will continue to churn out

    crappy content

    #2 Content will get useful or get ignored

    #3 Marketers will realize that it is not

    about the content

  • Michael brennerCeo of marketing insider

    group, co-author of the

    best-selling book the

    content formula, and

    one of the leading voices

    in marketing today.

    #1 Brands find a niche

    #2 Visual content continues to dominate

    #3 personalization

  • Nathan elleringContent marketing lead

    a co schedule

    #1 Blogs, social media, and video will

    undeniably continue to flourish into 2017

    and beyond

    #2 Smart marketers will begin to invest in

    bigger content projects like creating free

    and robust online tools

    #3 Writing the go-go books in their industries, and

    creating environments where their customers

    can build a community to share knowledge

  • Pawan deshpandeCeo of curata

    #1 Paid social and promoted content will

    become a major and standard way that

    content is promoted

    #2 The line between content creation and

    content curation will blur

    #3 B2b content marketers will be held

    accountable not just for how much content they

    create, but what it does for the business much

    like demand generation teams

  • Scott seversonPresident at bradpoints,

    works with a broad array of

    brands and agencies to craft

    strategic, effective and

    measurable content

    marketing programs.

    #1 Focus on efficiency

    #2 The rise of the content

    librarian ( organize, label, and

    manage content, can solve the

    content shock marketers are

    experiencing

    #3 User generated content

  • Steven steftonFind more about

    steven sefton at

    www.seftonmedia.com

    #1 Instead of posting a 500 word article

    every week, spend more time and create an

    article around the subject that is going to be

    a powerful asset to your website

    #2 Quality trumps quantity

    #3 Without a promotion plan, your content

    wont go anywhere. When you create a new

    article, make sure its the best article

    online for that

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