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Top 3 Content Marketing Trends For 2017 And Beyond

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Top 3 Content Marketing Trends for 2017 and Beyond According to 25 experts
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Page 1: Top 3 Content Marketing Trends For 2017 And Beyond

Top 3 Content Marketing

Trends for 2017 and BeyondAccording to 25 experts

Page 2: Top 3 Content Marketing Trends For 2017 And Beyond

Aaron agius

Marketer, web

strategist, and

enterpreneur

#1 personalisation

#2 Interactive content

#3 Data lead content

Page 3: Top 3 Content Marketing Trends For 2017 And Beyond

Adrian cordiner

Director of digital

rhinos and prozely

#1 More rich media content

#2 More niche content

#3 Higher rates for content creators

Page 4: Top 3 Content Marketing Trends For 2017 And Beyond

Andrew davis

social media

consultant and

trainer

#1 A split within social media and content

#2 Algorithms will play a bigger role

in how your customer will be seen

#3 A lot of brands will give up on

content marketing as they are not

seeing short term results

Page 5: Top 3 Content Marketing Trends For 2017 And Beyond

Andy crestodinaCo-founder and strategic

director at orbit media

#1 Google will buy twitter for tens of

billions of dollars

#2 Machine learning will become part of

optimization tools

#3 Live events will set huge attendance

records and companies will try to get

more live events into their mix of content

types

Page 6: Top 3 Content Marketing Trends For 2017 And Beyond

Chad pollittVP of audience and

co-founder of relevance

#1 Content marketers will be demanding and

receiving much larger budgets for content

promotion and distribution.

#2 Native advertising networks, third-parties

and managed service providers offer cost per

engagement ( CPE ) post-click buying options.

#3 Agencies and publishers’ content studios will

compete head to head for enterprise content

marketing business.

Page 7: Top 3 Content Marketing Trends For 2017 And Beyond

Chris garrettAn online business

consultant, teacher,

coach, new media

industry commentator,

writer and speaker

#1 More movement from marketers toward

adaptive content and granular marketing

automation sequences

#2 People are increasingly cynical and protective

of their inbox, they won’t respond just because

something is free

#3 Virtual reality and augmented reality is right

now bleeding edge field, but in the coming years

expect it to go mainstream

Page 8: Top 3 Content Marketing Trends For 2017 And Beyond

Cindy readnowerAn author, columnist,

and owner of skinny

leopard media

#1 People are inundated with information

#2 Those that are active on social media

need lots of good content to post and

this will continue

#3 People will start to click away from

sensationalist headings

Page 9: Top 3 Content Marketing Trends For 2017 And Beyond

Donna moritzSocial media strategist

and visual marketing

specialist

#1 Live video will be integral to a true

connection with your audience

#2 Paid social will be accepted as a

necessary part of any social media

strategy

#3 More than ever we will need to be

“human” in our marketing as fans want to

know the people behind the brand

Page 10: Top 3 Content Marketing Trends For 2017 And Beyond

Frank strongThe founder and

president of sword and

the script media

#1 A re-evaluation of content output

#2 A renewed focus on content distribution

#3 Buy vs. build an audience

Page 11: Top 3 Content Marketing Trends For 2017 And Beyond

Glen gilmoreDigital marketing

strategist, author of

social media law for

business, and has ranked

as a forbes top 20 social

media power influencer

#1 Content marketing success will demand that

marketers get much more tech and data savvy

#2 Ar, vr, and the internet of things ( iOt )

ARE COMING OF AGE AND CREATE OPPORTUNITIES

FOR MARKETERS#3 THE BEST CONTENT MARKETERS WILL BE THOSE WHO

TAP INTO THE INCREDIBLE DATA BEING GENERATED BY SO

MANY CONNECTED DEVICES AND THE PLATFORMS BEING

SPAWNED BY IOT, AR AND VR

Page 12: Top 3 Content Marketing Trends For 2017 And Beyond

GUY KAWASAKICHIEF EVANGELIST OF

CANVA, AN ONLINE GRAPHIC

DESIGN TOOL

#1 LIVE VIDEO

#2 LIVE VIDEO

#3 AND LIVE VIDEO

Page 13: Top 3 Content Marketing Trends For 2017 And Beyond

HANA ABAZAA DIGITAL MARKETER AND

THE VP OF MARKETING AT

UBERFLIP

#1 I BELIEVE THE INCREASE IN CONTENT CREATION WILL CONTINUE

IN 2017, THERE WILL BE A GREAT FOCUS ON MEASURING THE

VALUE AND SUCCESS OF YOUR CONTENT EFFORTS ACROSS KEY

PERFORMANCE METRICS THAT IMPACT THE BUSINESS

#2 while a shift in content formats will skew to more

visual forms (like video) there will still be a need and

demand for long-form content

#3 marketers will place a bigger emphasis on creating

compelling experiences that are integrated into their

overall strategy and technology stack

Page 14: Top 3 Content Marketing Trends For 2017 And Beyond

Joel klettkeCopywriter and digital

marketer

#1 A shortage of capable content

creators ( seller’s market )

#2 Focus shifting away from long-term

content

#3 Growth in visual content

Page 15: Top 3 Content Marketing Trends For 2017 And Beyond

John jantschA marketing consultant,

speaker and author of duct

tape marketing, duct tape

selling, the commitment

engine and referral engine,

and is founder of the duct

tape marketing consulting

network.

#1 Less is more

#2 Lead capture is personal

#3 Content drives advertising

Page 16: Top 3 Content Marketing Trends For 2017 And Beyond

Jordan scheltgenA managing partner at cave

social

#1 More and more businesses will seek out to hire

content creators and marketers, not merely hand off

the marketing responsibilities to someone juggling

several other jobs within an organization

#2 There will be a big focus on quality over quantity

#3 Snapchat will no longer be a novelty, but

something most businesses have, accompanied

closely with the use of live video on

facebook/periscope

Page 17: Top 3 Content Marketing Trends For 2017 And Beyond

Kohlben voddenPredicted a seismic industry

change towards science –

based marketing solutions

and left the global agency

world to launch storyscience

and who are pioneering

science-based content

marketing

#1 we see a not too distant future where ai

creates content along side writers and is

managed by tech savvy editors

#2 Formats such as 360 video and Virtual reality by your

audiences are fast moving beyond the realm of early

adopters and with both Facebook and YouTube both now

supporting these formats, you can expect to see

widespread audience adoption in 2017/2018

#3 Science-based content marketing

Page 18: Top 3 Content Marketing Trends For 2017 And Beyond

Marcus sheridanThe president of the

sales lion

#1 Many companies will fail at content marketing

because they feel it’s too complicated and

competitive – therefore not worth trying

#2 More and more companies will start to

embrace in-house video content, hiring their own

videographers and eventually, offering more

video – based content than text

#3 More than ever, companies will seek after

recent journalist graduates to fill their content

and social media marketing needs

Page 19: Top 3 Content Marketing Trends For 2017 And Beyond

Mark schaeferA college educator,

marketing consultant,

and author of five

marketing books

including the content

code

#1 The most important trend is the increase in

information density

#2 Content is no longer the finish line. It is the

starting line. Most businesses will need promotion

and distribution strategy

#3 Virtual reality will be mainstream in a few

years. This will change how we tell our stories

and connect to customers in profound ways

Page 20: Top 3 Content Marketing Trends For 2017 And Beyond

Matthew grantDirector of content

strategy at Aberdeen

essentials

#1 People will continue to churn out

crappy content

#2 Content will get useful or get ignored

#3 Marketers will realize that it is not

about the content

Page 21: Top 3 Content Marketing Trends For 2017 And Beyond

Michael brennerCeo of marketing insider

group, co-author of the

best-selling book the

content formula, and

one of the leading voices

in marketing today.

#1 Brands find a niche

#2 Visual content continues to dominate

#3 personalization

Page 22: Top 3 Content Marketing Trends For 2017 And Beyond

Nathan elleringContent marketing lead

a co schedule

#1 Blogs, social media, and video will

undeniably continue to flourish into 2017

and beyond

#2 Smart marketers will begin to invest in

bigger content projects like creating free

and robust online tools

#3 Writing the go-go books in their industries, and

creating environments where their customers

can build a community to share knowledge

Page 23: Top 3 Content Marketing Trends For 2017 And Beyond

Pawan deshpandeCeo of curata

#1 Paid social and promoted content will

become a major and standard way that

content is promoted

#2 The line between content creation and

content curation will blur

#3 B2b content marketers will be held

accountable not just for how much content they

create, but what it does for the business much

like demand generation teams

Page 24: Top 3 Content Marketing Trends For 2017 And Beyond

Scott seversonPresident at bradpoint’s,

works with a broad array of

brands and agencies to craft

strategic, effective and

measurable content

marketing programs.

#1 Focus on efficiency

#2 The rise of the content

librarian ( organize, label, and

manage content, can solve the

“content shock” marketers are

experiencing

#3 User – generated content

Page 25: Top 3 Content Marketing Trends For 2017 And Beyond

Steven steftonFind more about

steven sefton at

www.seftonmedia.com

#1 Instead of posting a 500 word article

every week, spend more time and create an

article around the subject that is going to be

a powerful asset to your website

#2 Quality trumps quantity

#3 Without a promotion plan, your content

won’t go anywhere. When you create a new

article, make sure it’s the best article

online for that subject

Page 26: Top 3 Content Marketing Trends For 2017 And Beyond

Ted rubinSocial marketing

strategist, brand

evangelist, keynote

speaker, and acting cmo of

brand innovators. He also

ranked #13 on forbes top

50 social media power

influences.

“Looking people in the eye digitally”

#2 connecting

#3 relationships

#1 listening

Page 27: Top 3 Content Marketing Trends For 2017 And Beyond

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