| Date post: | 15-Jul-2015 |
| Category: | Marketing |
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An update for Asia:
Top 3 Digital Trends
in 2014
In Asia, the digital and mobile business community has been seeing rapid changes and is now evolving into the phase
of a more seamless integration of internet and mobile solutions across various platforms within ones businessoperations; we are hearing new phrases such as internet of things, mobile health, data analytics and wearabletechnology; businesses are also faced with evolving consumer behaviours as a result of new and advancedtechnology, and vice versa.
Businesses in this space are always hungry for new and innovative solutions and strategies to help them adapt in this
era of digital evolution. If you are one of these businesses out there, this eBook will prepare and keep you abreast of
the existing developments, thereafter assisting your organisation in staying on the frontline amidst fierce competition.
The industrys movers and shakers such as Coca Cola, Facebook, Google, Great Eastern and more have shed somelight on the ongoing and upcoming trends in Asias digital and mobile community. They also discussed how bothemerging and developed markets will be affected by these evolutions. These experts will be present at The Internet &
Mobile Show Asia this April, from 23 24, in Singapore to share their success stories and best tips with peers in theindustry.
Flip through the pages and find out more about what they have to say.
Happy reading!
Phu Nguyen
Conference Manager
The Internet & Mobile Show Asia 2014
+65 6322 2338
www.internetshow.com.sg
www.terrapinn.com/mobileshowasiaAbout the eBook
eBook Contributors
Vicky Abhishek | Group Chief Technology Officer Pacific Group | Coca Cola
Tiang Lim Foo | Head of Market Development, Southeast Asia & Oceania | Evernote
Myungjo Choi | Managing Director, Southeast Asia | Facebook
Ivan Chak | Chief Executive Officer (President Director) | Great Eastern Life Indonesia
Heru Sutadi | Founder & Executive Director, Indonesia ICT Institute, Indonesian | Former Commissioner,
Telecommunication Regulatory Authority
Jonathan Wong | Apps & Services Marketing Lead | Microsoft Asia Pacific
James Tan | Founder, 55tuan | Managing Partner, Quest VC
Pawan Sarda | Head of Marketing | TATA Value Homes
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Pawan Sarda
Head of Marketing
TATA Value Homes
What do you think are the top 3 digital trends that businesses can prepare themselves for in
2014?
Technology change is going to be a constant one in this space and it will continue to evolve. I think the biggest change is going
to be user behaviour. Mobile and digital space is going to be the biggest support system of mankind. People are going to be
extremely dependent on them. It will be a biggest touch point for customers at all levels from information to transaction to
engagement.
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How do these trends impact emerging markets in Asia?
For emerging markets, these trends can potentially put them on a global level. Any potential idea from these markets can cater
itself to the world at large. It helps them to have a much wider audience and therefore helping them to contribute to overall
economy.
What do you think are the top 3 digital trends that businesses can prepare themselves
for in 2014?
Top 3 trends are:
1. Big Data and Analytics
Leads to discussion on customer insights, CRM
2. Digital & Social Media used
Leads to discussion on the engaging customers, recruitment, brand activities through this platform
3. Customer Journey
Leads to discussion on word of mouth, brand communication from digital perspective
Ivan Chak
Chief Executive Officer (President Director)
Great Eastern Life Indonesia
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Ivan Chak
Chief Executive Officer (President Director)
Great Eastern Life Indonesia
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www.terrapinn.com/mobileshowasia
Also, how do these trends impact developed and emerging markets in Asia?
For our line of business (life insurance, which is in the financial services industry), we have been seeing certain
shifts. While banks is leading the edge with CRM in its credit card business, life insurance companies are beginning
to be more customer-focused.
The evolvement of customer analytics help life insurance companies better understand customer demands.
Currently, customers have the flexibility to choose the insurance term, period of payment, premium to pay,
investment funds are more in their insurance products.
With the shifting focus to establish customer experience while improving customer engagement, initiatives such as
e-application processing, e-claim submission and loyalty programmes are introduced by life insurance companies in
both developed and emerging markets. Loyalty programmes are presented in a way to show how life insurance
company is transforming its position to be more consumer-focused.
Life insurance companies are moving towards utilising digital and social media platform to inform, engage, and
educate customers. This trend has been increasingly developed in the past five years. For life insurance companies
with an international presence, they are focused on integrating these initiatives; they will then be conducted in
developed nations and subsequently applied to emerging markets.
What do you think are the top 3 digital trends that businesses can prepare themselves for in 2014?
In my opinion, there are three main trends of information technology in the future:
1. Presence of wearable devices
For the wearable device, it can be seen from some smartphone manufacturers who have began to introduce and launch wearable
devices such as smart watch and smart glass (e.g. Google Galaxy Glass and Glass). We will see body accessories replaced by
smart devices.
2. Development of machine-to-machine (M2M) communications
M2M will also evolve, including smart houses and smart cities. In Indonesia, M2M is also used to monitor the state of tax revenue
from restaurants, parking taxes and many more.
3. Content and applications will remain king
Application and content will still be king. Moving forward, these will be more localised due to emotional and language factors; local
content allows users to access and use it more easily. Content will evolve to educate and entertain in industries such as finance,
education, healthcare and government. In addition, it will be used as a communication tool between users.
How do these trends impact developed and emerging markets in Asia?
The industry needs to pay attention to these trends and constantly provide relevant services to the market.
Heru Sutadi
Founder
Indonesia ICT Institute
Executive Director, Former Commissioner
Indonesian Telecommunication Regulatory Authority
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Jonathan Wong
Apps & Services Marketing Lead
Microsoft Asia Pacific
What do you think are the top 3 digital trends that businesses can prepare themselves for in
2014?
Here are the top 3 technology trends I see in 2014:
Firstly, TV-connected smart devices (Xbox, PlayStation, Roku, Apple TV, Chromecast, etc) will truly become
mainstream for media content consumption (beyond just games), offering consumers an integrated and smart
entertainment hub that is centered around the largest screen in ones house.
Secondly, The Internet of Things (IoT) will start to take off, starting with wearable devices (glasses, watches, etc.), and
eventually into home automation devices as well.
Finally, low-end smartphones and tablets will continue to get cheaper and cheaper, enabling a whole new group of
emerging market consumers to get online with a richer experience than before. As a result, telcos in emerging markets
have no choice but to continue to invest and build out their infrastructure to support this new demand.
Obviously, #1 and #2 will have the most impact in developed markets, and #3 in emerging markets.
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Myungjo Choi
Managing Director, Southeast Asia
What do you think are the top 3 digital trends that businesses can prepare themselves for in
2014?
In 2013, we saw the continued change of the advertising landscape in keeping up with the pace of shifts in consumer media
habits. 2014 will be another year of rapid solution for marketers. Here are three trends that we believe we will see this year:
1. As time spent on digital networks, especially mobile, increases, primetime will be all the time.
Every day, people spend more time on their mobile devices and engage more on digital platforms than any other media.
Reaching consumers at scale is no longer restricted to historical "primetime" definitions. Brands can now reach people with
incredibly relevant content anytime, anywhere at scale.
2. Mobile is here to stay.
Mobile is an always-on media. As the first truly global technology, a marketers online strategy should be synonymous withtheir mobile strategy. Marketers will rely more heavily on platforms like Facebook, especially on mobil
