Top 3 digital trends 2014

www.internetshow.com.sg

www.terrapinn.com/mobileshowasia

An update for Asia:

Top 3 Digital Trends

in 2014

In Asia, the digital and mobile business community has been seeing rapid changes and is now evolving into the phase

of a more seamless integration of internet and mobile solutions across various platforms within one’s business

operations; we are hearing new phrases such as “internet of things”, “mobile health”, “data analytics” and “wearable

technology”; businesses are also faced with evolving consumer behaviours as a result of new and advanced

technology, and vice versa.

Businesses in this space are always hungry for new and innovative solutions and strategies to help them adapt in this

era of digital evolution. If you are one of these businesses out there, this eBook will prepare and keep you abreast of

the existing developments, thereafter assisting your organisation in staying on the frontline amidst fierce competition.

The industry’s movers and shakers such as Coca Cola, Facebook, Google, Great Eastern and more have shed some

light on the ongoing and upcoming trends in Asia’s digital and mobile community. They also discussed how both

emerging and developed markets will be affected by these evolutions. These experts will be present at The Internet &

Mobile Show Asia this April, from 23 – 24, in Singapore to share their success stories and best tips with peers in the

industry.

Flip through the pages and find out more about what they have to say.

Happy reading!

Phu Nguyen

Conference Manager

The Internet & Mobile Show Asia 2014

+65 6322 2338

[email protected]


www.terrapinn.com/mobileshowasiaAbout the eBook

mailto:[email protected]

eBook Contributors

Vicky Abhishek | Group Chief Technology Officer – Pacific Group | Coca Cola

Tiang Lim Foo | Head of Market Development, Southeast Asia & Oceania | Evernote

Myungjo Choi | Managing Director, Southeast Asia | Facebook

Ivan Chak | Chief Executive Officer (President Director) | Great Eastern Life Indonesia

Heru Sutadi | Founder & Executive Director, Indonesia ICT Institute, Indonesian | Former Commissioner,

Telecommunication Regulatory Authority

Jonathan Wong | Apps & Services Marketing Lead | Microsoft Asia Pacific

James Tan | Founder, 55tuan | Managing Partner, Quest VC

Pawan Sarda | Head of Marketing | TATA Value Homes



Pawan Sarda

Head of Marketing

TATA Value Homes

What do you think are the top 3 digital trends that businesses can prepare themselves for in

2014?

Technology change is going to be a constant one in this space and it will continue to evolve. I think the biggest change is going

to be user behaviour. Mobile and digital space is going to be the biggest support system of mankind. People are going to be

extremely dependent on them. It will be a biggest touch point for customers at all levels from information to transaction to

engagement.



How do these trends impact emerging markets in Asia?

For emerging markets, these trends can potentially put them on a global level. Any potential idea from these markets can cater

itself to the world at large. It helps them to have a much wider audience and therefore helping them to contribute to overall

economy.

What do you think are the top 3 digital trends that businesses can prepare themselves

for in 2014?

Top 3 trends are:

1. Big Data and Analytics

Leads to discussion on customer insights, CRM

2. Digital & Social Media used

Leads to discussion on the engaging customers, recruitment, brand activities through this platform

3. Customer Journey

Leads to discussion on word of mouth, brand communication from digital perspective

Ivan Chak

Chief Executive Officer (President Director)

Great Eastern Life Indonesia



Ivan Chak

Chief Executive Officer (President Director)

Great Eastern Life Indonesia



Also, how do these trends impact developed and emerging markets in Asia?

For our line of business (life insurance, which is in the financial services industry), we have been seeing certain

shifts. While banks is leading the edge with CRM in its credit card business, life insurance companies are beginning

to be more customer-focused.

The evolvement of customer analytics help life insurance companies better understand customer demands.

Currently, customers have the flexibility to choose the insurance term, period of payment, premium to pay,

investment funds are more in their insurance products.

With the shifting focus to establish customer experience while improving customer engagement, initiatives such as

e-application processing, e-claim submission and loyalty programmes are introduced by life insurance companies in

both developed and emerging markets. Loyalty programmes are presented in a way to show how life insurance

company is transforming its position to be more consumer-focused.

Life insurance companies are moving towards utilising digital and social media platform to inform, engage, and

educate customers. This trend has been increasingly developed in the past five years. For life insurance companies

with an international presence, they are focused on integrating these initiatives; they will then be conducted in

developed nations and subsequently applied to emerging markets.

What do you think are the top 3 digital trends that businesses can prepare themselves for in 2014?

In my opinion, there are three main trends of information technology in the future:

1. Presence of wearable devices

For the wearable device, it can be seen from some smartphone manufacturers who have began to introduce and launch wearable

devices such as smart watch and smart glass (e.g. Google Galaxy Glass and Glass). We will see body accessories replaced by

smart devices.

2. Development of machine-to-machine (M2M) communications

M2M will also evolve, including smart houses and smart cities. In Indonesia, M2M is also used to monitor the state of tax revenue

from restaurants, parking taxes and many more.

3. Content and applications will remain king

Application and content will still be king. Moving forward, these will be more localised due to emotional and language factors; local

content allows users to access and use it more easily. Content will evolve to educate and entertain in industries such as finance,

education, healthcare and government. In addition, it will be used as a communication tool between users.

How do these trends impact developed and emerging markets in Asia?

The industry needs to pay attention to these trends and constantly provide relevant services to the market.

Heru Sutadi

Founder

Indonesia ICT Institute

Executive Director, Former Commissioner

Indonesian Telecommunication Regulatory Authority



Jonathan Wong

Apps & Services Marketing Lead

Microsoft Asia Pacific


2014?

Here are the top 3 technology trends I see in 2014:

Firstly, TV-connected smart devices (Xbox, PlayStation, Roku, Apple TV, Chromecast, etc) will truly become

mainstream for media content consumption (beyond just games), offering consumers an integrated and smart

entertainment hub that is centered around the largest screen in one’s house.

Secondly, The Internet of Things (IoT) will start to take off, starting with wearable devices (glasses, watches, etc.), and

eventually into home automation devices as well.

Finally, low-end smartphones and tablets will continue to get cheaper and cheaper, enabling a whole new group of

emerging market consumers to get online with a richer experience than before. As a result, telcos in emerging markets

have no choice but to continue to invest and build out their infrastructure to support this new demand.

Obviously, #1 and #2 will have the most impact in developed markets, and #3 in emerging markets.



Myungjo Choi

Managing Director, Southeast Asia

Facebook


2014?

In 2013, we saw the continued change of the advertising landscape in keeping up with the pace of shifts in consumer media

habits. 2014 will be another year of rapid solution for marketers. Here are three trends that we believe we will see this year:

1. As time spent on digital networks, especially mobile, increases, primetime will be all the time.

Every day, people spend more time on their mobile devices and engage more on digital platforms than any other media.

Reaching consumers at scale is no longer restricted to historical "primetime" definitions. Brands can now reach people with

incredibly relevant content anytime, anywhere at scale.

2. Mobile is here to stay.

Mobile is an always-on media. As the first truly global technology, a marketer’s online strategy should be synonymous with

their mobile strategy. Marketers will rely more heavily on platforms like Facebook, especially on mobile, as part of their brand

building initiatives. While great work will be seen on multiple screens, brands will be discovered first on mobile in 2014.

Mobile has long evolved from direct response objectives – and branding, too, has long evolved from a logo on a webpage.

Branding is about people – connecting with them, engaging them, influencing them – and hopefully in some ways even

inspiring them. Mobile is the conduit through which this is all now happening.

3. The term ‘social media’ will be used less and less as marketers leverage digital platforms, like Facebook, to drive

mass awareness and engagement.

With the mass adoption of social platforms, we have finally reached the tipping point. The term ‘social media’ will slowly fade

away as the role of digital platforms steadily transforms to a more impactful way of engaging with people at scale and

delivering on marketers' core objectives such as in-store or online sales.



Tiang Lim Foo

Head of Market Development, Southeast Asia &

Oceania

Evernote


for in 2014?

It’ll be interesting to see how behaviours change with the advent of wearable technologies.

Inevitably, our interactions with devices will become shorter, and the demand will be for these sessions to be

more meaningful and actionable.

Also, businesses are already seeing the “consumerisation” of software and devices in the workplace. It's not hard

to imagine this picking up pace, as the BYOD trend continues.




It’ll be interesting to see how behaviours change with the advent of wearable technologies.

Inevitably, our interactions with devices will become shorter, and the demand will be for these sessions to be

more meaningful, and actionable.

Also, businesses are already seeing the “consumerisation” of software and devices in the workplace. It's not hard

to imagine this picking up pace, as the BYOD trend continues.

Vicky Abhishek

Group Chief Technology Officer – Pacific Group

Coca Cola

What do you think are the top 3 digital trends that businesses can prepare themselves for in 2014?

1. Evolution of Super connected social enterprise in Asia Pacific, driven by a combination of social media platforms, ease of access

to mobile devices and increase in number of smartphone users. Asia has almost leapfrogged into next generation social enterprise as

compared to Europe or some other developed markets who still are focused on “Internet / Web based solutions”. This is primarily due to the

fact that Asia has a large growing middle class market, which has access to cost effective and world class mobile infrastructure (both on

consumer side and back end), and an ability to explore new ideas like no other. E.g. Singapore is among world’s top ten economies and one

of the highest ”i-density” country in the world (highest number of Apple product users within a given geographical area, iPhone, iPad, etc).

2. Emergence of Smart Mega Cities in Asia Pacific – The middle class in the region continues to grow and more urbanisation is taking

place than anywhere in the world. Small cities are transforming into Megacities via the use of smart technologies, whether it is green

technologies to generate power, provide pure drinking water or smart grids to manage public transportation systems, Asian cities are taking a

lead into setting some world class infrastructure to attract this new social class. Digital technology is at the heart of set up of these new Mega

Cities and enabling them in every possible way. The systems are interlinked, gather lot of data and process them seamlessly to come up with

indigenous solutions on things like traffic pattern, housing district designs, healthcare facilities set up etc.

3. Apps transformation in Financial Sector - Balancing ease of access with proper security / control – especially as more and more

banks and financial institutions are going from web to mobile platform, Asian banks have taken lead into developing new security platforms /

algorithms which are being now used by millions of consumers. It has allowed banks to enhance their service levels and reach to end user by

many folds, at the same time keep the core customer data secure. Most of this development is less than 2 to 3 years old and is credited to

the Asian consumer’s adaptability to the latest technologies.




for in 2014

QuestVC has an overarching investment thesis - scalability, replicability and large internet communities - which is

layered with key themes that we continually evaluate and update on a regular basis.

For 2014, we are looking for startups focused on using technology to solve problems in education, financial

services, real estate and travel. The web moves fast so we are always open to new ideas.



James Tan

Founder/Managing Partner

55tuan/Quest VC


Connectivity has improved greatly with 3G and 4G rolled out throughout the region.

With a combined population of 600 million (more than the EU, twice that of the US) that is overly weighted with

the young and savvy, that is increasingly middle-classed, and that is eager for connectedness, this connectivity

will create opportunities, many unique to each market.

We would like to

hear from you…

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See you in 2014:

23 – 24 April 2014, Suntec Singapore

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