Top 3 Focus Areas in B2B Marketing

Mikael AlataloMay 2016

Flow

Content

Data

Flow

H2H

Buying personasCustomer journeyCEM

CRM

Omnichannel XPMarketing automation

Content

Content marketing

SEO

Visual content

SoMe marketing

Employee advocacy

Interactive content & VR

Native Advertising

Data

Segmentation and profiling

Data enrichment

Online analytics

Predictative analytics

CRO – conversion rate optimation

Targeting and personalization

Joining online and offline data

Thank you! Let’s talk!