Date post: | 16-Jan-2017 |
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Internet |
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Comparison of Top 5 Kenyan
Banks on Facebook April
2016
Top 5 Local SA Airlines
• We looked at the top 5 Banks on Facebook in Kenya for April 2015.
• Read on to find out how brands like KCB and Equity Bank performed.
Highlights
• With a growth rate of 10.79%, Co-op Bank enjoyed the highest Fan Growth Rate amongst the 5 brands analysed
• Even with the highest number of total fans, KCB also enjoyed the best PTA score at 3.73%.
• Among the brands analysed, Equity Bank Kenya was engaging best with their fans.
• With the highest number of posts but the second highest engagement score, KCB proved that if you have quality content, your followers will be willing to interact with it regardless of the volume.
• KCB has an impressive average response time to fan posts of 26 minutes with I&M Bank responding to 100% of customers.
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KCB had the largest fan base of 578,802 while Co-op Bank Kenya showed the highest fan growth of 10.79%.
100,000K 120,000K 140,000K 160,000K 180,000K 200,000K 220,000K0.0%0.5%1.0%1.5%2.0%2.5%3.0%3.5%4.0%4.5%5.0% KCB Co-op Bank Kenya Barclays Bank of Kenya Equity Bank Kenya (EBK) I&M Bank Ltd
Number of Fans
Gro
wth
%Fans
Barclays Bank of Kenya Equity Bank Kenya (EBK)
KCB Co-op Bank Kenya I&M Bank Ltd0%
10%20%30%40%50%60%70%80%90%
100%
Countries < 2% Tanzania Kenya Other Countries IndiaCountries < 2% Tanzania Kenya Other Countries India
Fans - Geography
KCB had the highest PTAT of 3.73% as a percentage of its average number of Fans during this time period.
80,000K 100,000K 120,000K 140,000K 160,000K 180,000K 200,000K 220,000K0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%KCB Co-op Bank Kenya Barclays Bank of Kenya Equity Bank Kenya (EBK) I&M Bank Ltd
Average Number of Fans
Peop
le t
alki
ng a
bout
(as
% o
f Fa
ns)
Conversations
KCB published the greatest number of posts (100). Equity Bank Kenya (EBK) had the highest average engagement, with a score of 267.
KCB
Co-op Bank Kenya
Barclays Bank of Kenya
Equity Bank Kenya (EBK)
I&M Bank Ltd
0 50 100 150 200 250 300
0 20 40 60 80 100 120
posts dummy eng dummy
Engagement Score
Number of Posts
Engagement - Posts
KCB received the most number of Likes (70,235), KCB got the most number of Comments (4,543) and KCB had the most number of Shares (768).
KCB
Co-op Bank Kenya
Barclays Bank of Kenya
I&M Bank Ltd
Equity Bank Kenya (EBK)
0K 10,000K 20,000K 30,000K 40,000K 50,000K 60,000K 70,000K 80,000K
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsEquity Bank Kenya
(EBK)
06-APR-16, WED 9:00AM
I started this fuelwood business 5 years ago and every step I make, Equitel is taking my business to ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
999 18,391 930 135 Uncategorized
KCB
18-APR-16, MON 9:00AM
Bet you didn’t take it so seriously before, huh? But mentorship can grow your business and we can co ..
NO IMAGE
KCB
13-APR-16, WED 9:00AM
#2jiajiri sounds like a long shot in a world where financing hinders many, many dreams; we’re here t ..
NO IMAGE
ENGMT.
LIKES COMMENTS SHARES
SENTIMENT
961 11,106 258 51 Negative
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
911 7,744 285 31 Uncategorized
Most Engaging Brand PostsKCB
08-APR-16, FRI 9:00AM
It’s only as hard as you can handle it so it’s all very possible!! #2jiajiri #IgniteYourHustle https ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
899 7,859 164 25 Uncategorized
I&M Bank Ltd
07-APR-16, THU 9:57AM
Who can remember the name of this bus from the golden days? :-) #TBT #OldIsGold
NO IMAGE
KCB
12-APR-16, TUE 7:16AM
Join our Retail Director Annastacia this Thursday at 3 PM for the #2jiajirichat!Venue: Twitter - @K ..
NO IMAGE
ENGMT.
LIKES COMMENTS SHARES
SENTIMENT
866 310 303 22 Uncategorized
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
847 5,230 276 72 Uncategorized
Equity Bank Kenya (EBK)'s Facebook Page saw the highest number of Fan posts (888).
KCB
Co-op Bank Kenya
Barclays Bank of Kenya
Equity Bank Kenya (EBK)
I&M Bank Ltd
0 100 200 300 400 500 600 700 800 900 1000Number of Fan Posts
Fan Posts
I&M Bank Ltd received the highest percentage of Positive Sentiment (25.00%).
KCB
Co-op Bank Kenya
Barclays Bank of Kenya
Equity Bank Kenya (EBK)
I&M Bank Ltd
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Negative Neutral Positive
Sentiment Analysis
I&M Bank Ltd responded to the highest percentage of Fan posts (100.00%).
200 250 300 350 400 450 5000.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%KCB Co-op Bank Kenya Barclays Bank of Kenya Equity Bank Kenya (EBK) I&M Bank Ltd
Average Response Time (mins)
% o
f Fa
n Po
sts
Bran
d Re
spon
ded
toBrand Responses
KCB published the most with 89 posts, among the brands in "Kenyan Banks" Group.
27%
12%
26%
30%
5%
Co-op Bank Kenya Equity Bank Kenya (EBK) I&M Bank Ltd KCB Barclays Bank of Kenya
Share Of Voice – Volume of Posts
KCB received the largest volume of Likes (70,235), among the brands in "Kenyan Banks" Group.
4%
23%
2%
69%
2%
Co-op Bank Kenya Equity Bank Kenya (EBK) I&M Bank Ltd KCB Barclays Bank of Kenya
Share Of Voice – Likes
KCB received the largest volume of Comments (4,543), among the brands in "Kenyan Banks" Group.
8%
31%
8%
51%
2%
Co-op Bank Kenya Equity Bank Kenya (EBK) I&M Bank Ltd KCB Barclays Bank of Kenya
Share Of Voice – Comments
KCB received the largest volume of Shares (768), among the brands in "Kenyan Banks" Group.
7%
30%
5%
48%
10%
Co-op Bank Kenya Equity Bank Kenya (EBK) I&M Bank Ltd KCB Barclays Bank of Kenya
Share Of Voice – Shares
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