Top 5 CRM BooksWe read the reviews on Amazon, asked our friends and customers

and in the end we found the Top 5 CRM books that are a must read!

CRM at the Speed of LightBy: Paul Greenberg

CRMThe Foundation of Contemporary Marketing Strategy

By: Roger J. Barab and Robert J. Galka

The Definitive Guide to Customer Relationship Management

By: V. Kumar, Richard Hammond, Herb Sorensen & Michael R. Solomon

The CRM Handbook: A Business Guide to CustomerRelationship Management

By: Jill Dyche

CRM FundamentalsBy: Scott Kostojohn, Matthew Johnson, and Brian Paulen

TELL US MORE…

atcoresystems.com

What books have you read about CRMs that you found helpful?

Do you currently user a CRM, if so which one?

Or are you looking to implement a CRM, if so contact us and we can help!