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Top 5 email trends 2015

Date post:17-Jul-2015
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Top 5 Email Trends for 2015

Top 5 EmailTrends for 2015From data collection to targeting to [email protected] ThorpeSenior Managed Services Consultant @[email protected] deep in email since 2006

[email protected] 5Fragmented Big DataCleverer List BuildingAutomated (Micro)TargetingContent/Brand MarketingMobile email [email protected] making it easy to be clever with the data is has31. Fragmented Big Data

[email protected] data was a catch phrase that brought nothing new, feature or method wise, but it made it sound less scary and marketers stood up and said what they wanted and software was created to provide4Big Data = Not NewSingle Customer viewData MiningDash BoardsTrend [email protected] things are not new but had been perceived as unachievable due to budget and complexity5Big Data Software SuitesBrings everything to one spotPowerfulAll encom[email protected]Pure360Faststats, Qlikview?

6What do you WANT to do?ProfilingEmail/Site trackingContent/Product RecommendationsSingle Customer viewRevenue Frequency Modelling (RFM)Engagement tracking & targeting

[email protected] you can choose the feature you want and just buy that and you can do it all from your Pure360 account72. Cleverer List Building

[email protected] about deliverability specifically for email due to rep but there were so many missed opps that didnt seem worth the effort against the low hanging fruit, like soft-opt-in, sneaked opt-in and even list purchase.8Users have more controlPermission really matters nowDeliverabilityPlug the missed opportunitiesGive recipients the controlSocial ProofViral PromosLight [email protected] about deliverability specifically for email due to rep but there were so many missed opps that didnt seem worth the effort against the low hanging fruit93. Automated (Micro) Targeting

[email protected] it up & sit backAbandoned Cart / BrowserCollect Birthday (not date)Welcome ProgrammesCMS Auto Message ImportOpen Reach / Engagement Tracking

[email protected] the hard work at the start and let it run114. Brand/Content Marketing

[email protected] for a Smile not a SaleToo much sellingKnowledge & NoveltyCross Channel TrafficInteractivityMulti Device AudienceFollow a journey, tell a storyFans will market for you

[email protected] Mobile, Mobile, Mobile

[email protected] vs ConversionContent TriageTap vs ClickApple vs AndroidWearablesContent [email protected] Inbox Triage

[email protected] vs ConversionContent TriageTap vs ClickApple vs Android (Gmail)Auto-loading imagesSmart Watches (plain text)Content Creation (dragndrop)[email protected] Thorpe @CaptainInbox

Pure360.com @Pure360

[email protected] Very [email protected]

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