Date post: | 13-May-2015 |
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www.usability247.com
Top 5
frustrations for
in-house User
Experience
practitioners
www.usability247.com
The lot of a successful UX Practitioner can be a
frustrating one, as you're probably all too aware.
Whether it's lack of understanding for the service
you provide, or interference at management level,
we know it can sometimes be a lonely and
thankless existence at the coalface of user
experience.
Behold, the top 5 frustrations facing in-
house UX practitioners today:
www.usability247.com
As a user experience advocate, arguing for the
resources to conduct research and testing can
feel like you're banging your head against a
brick wall.
1. Lack of understanding
“97% fail”However, 97% of websites fail when it comes to UX, resulting in one
unsightly pile of frustrated users and woeful conversions.
Management often doesn't look beyond the design,
development and marketing triumvirate where the
user is concerned, believing the skills are already
there to ensure the best experience.
www.usability247.com
It appears some executives, Business Unit Leaders, and developers are labouring under the misapprehension they
know what makes a good user experience. Undermining your role as a UX practitioner from day one, solutions
end up plucked from the ether - because the stakeholders want their input - without the necessary research,
testing, and feedback to back them up.
2. Too many cooks
15% of IT projects are abandoned before, or shortly after delivery, because they're dismally inadequate
www.usability247.com
Rome wasn't built in a day, and neither are effective
communication tools. Unfortunately, Business Unit Leaders often
can't see beyond the short-term, and outsource to agencies with no
knowledge of the product, brand or existing methodologies.
Resulting in processes that lack the consistency to influence a truly
solid user experience.
3. Agency inefficiency
50% of a developer's time is spent on avoidable rework
www.usability247.com
As a UX practitioner, you know where energies will be
best placed to deliver the best user experience
possible. Better than anybody else, in fact.
However, poor project management, and a
breakdown in communication from agencies
inexperienced in the UX field, can threaten to derail
all your hard work, leaving no alternative but to run
the project yourself. An unnecessary additional
workload, when already overstretched and under-
resourced.
4. Poor project management
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As if having to convince stakeholders of the value UX research provides isn't enough, then you also have the
uphill struggle of getting a decent budget and the right resources in place to conduct fieldwork, and,
eventually, put your findings into practice.
5. Budget
Everything comes down to money in the end. Usually a lack of it.
www.usability247.com
To discover more about the usability testing, expert reviews and online user research we offer, from
a network of accredited practitioners, contact Usability247 today!
"The rule of thumb [...] is that the cost-benefit ratio for
usability is $1:$10-$100. Once a system's in development,
correcting a problem costs 10x as much as fixing in
design. If the system's released, it costs 100x as much,
relative to fixing in design."
– Tom Gilb, author of Principles of Software Engineering
Management
“the cost-benefit
ratio for usability is
$1:$10-$100”
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