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Top 5 Reasons to Add Mobile to Your Marketing Mix

Date post:25-Dec-2014
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Learn how you could be missing out if mobile is not in your marketing mix.
  • 1. TOP 5 REASONS TO ADD GRAVY TO YOUR MARKETING MIX MOBILE IS THE BEST WAY TO REACH LOCAL CONSUMERS 50 % of all Google Mobile Search activity has local intent GRAVY REACHES MILLIONS OF PEOPLE ON SMARTPHONES & THE WEB . RESULTS YOU CAN MEASURE LEADING MOTION PICTURES STUDIO Drive Opening Weekend Ticket Sales for G.I. Joe: Retaliation 21.5MM IMPRESSIONS 12 MILES 43% AVG. DISTANCE DRIVEN SHARED VIA FACEBOOK #1 AT THE BOX OFFICE TOP BEAUTY CPG COMPANY Drive In-Store Trac To Beauty Day Events at Local Drugstores in the NYC Metro area 15.4MM IMPRESSIONS 99 76% VIRAL SCORE (OUT OF 100) ATTENDED WERE SINGLE 150% INCREASE IN EVENT ATTENDANCE LARGE BIG BOX RETAILER Drive In-Store Sales of Limited Edition Top Gun Blu-Ray DVD 5.8MM IMPRESSIONS 9.4 MILES 13% OF PURCHASERS WERE UNDER 24 YEARS OF AGE AVG. DISTANCE DRIVEN 160% WEEK 1 SALES GOAL ACHIEVED WITH GRAVY YOUR CONSUMERS ARE USING GRAVY REACHING 23 MILLION PEOPLE ALL ACROSS THE U.S. REACHING GEN X & GEN YERS AGE 18-24 Women 13% AGE 13-17 16% AGE 25-34 31% using Gravy. AGE 55+ 4% AGE 45-54 AGE 35-44 10% 26% 56% 44% REACHING HIGH HHI & WELL-EDUCATED CONSUMERS 61% $0-$30K 19% college. $100K+ 12% 39% no college. grad school. $60-$100K 38% $30-$60K 31% NIELSEN PRIZM SEGMENTS YOUNG PROFESSIONALS Suburban, Midscale Income No Children, Rent Home White, Black, Asian, Hispanic Mix WHITE PICKET FENCES Second City, Upper Mid Income Have Children, Own Home White, Black, Asian, Hispanic Mix REAL-TIME RELEVANCE OUR SECRET SAUCE CONNECTS YOU TO CONSUMERS WHEN IT MATTERS MOST HYPERLOCAL GEO-TARGETING MOOD-BASED SOCIAL DISCOVERY REAL-TIME TRAFFIC TECHNOLOGY TRENDING EXPERIENCES BASED ON SOCIAL DATA IT WORKS! 70% increase in store revenue with Gravy. $ 150% increase without Gravy. ITS WORKED FOR LEADING BRANDS LIKE: en Learn how Gravy can increase your reach, engagement and drive to-store efforts. Contact us at [email protected]

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