Top 6 Opportunities Online to

Expand your Business in 2011

David Liem

David Liem

I’m the senior consultant, web marketing at…

I help people get more business from the web.

Some of Our Clients

ATTENTION…is fleeting!

Our Job is to Create…

Relevance

Top 6 Opportunities Online to

Expand your Business in 2011

David Liem

Video Marketing

1.

YouTube

Tutorials

Vimeo

Quirky Videos Stick

Join Interest Groups

Education

Professional Social Networks

2.

Objectives in Networking

1. To Be KnownEstablish thought leadership in your industry

2. To Be ContactedMake ‘personal’ social contact with like-minded professionals

LinkedIn

Groups

Establish Thought Leadership

Sharing info through Twitter

Job Seeking Tools

Take it offline when possible

Search Engine Optimization

3.

99% of Buyers use Search Engines

Cost Effective

Natural Search Results

SEO on Maps Listings

KarateSEO© - The Six Factors

1. Keywords

2. Architecture

3. Relevant Content

4. Authority & External Links

5. Trouble Signs

6. Experience on Site

Location-Based Marketing

4.

Google Places

Foursquare for Businesses

Facebook Places

The Battle for Geo-Location

Review Sites

5.

Amazon

Trip Advisor

Hungry Go Where?

Groupon Deal’s

Web Analytics

6.

Data Driven Decisions

Provides Answers to Difficult Questions

Facebook Insights

Social Management Tools

Postling

Online Reputation Management

What I Do…

Services

Search Engine Marketing

– Technical Audit– Keyword Research– SEO copy writing– Adwords

Setup/Optimization– Website Optimization– Monthly Retainer Packages

Web Analytics

– Basic & Advanced Installation– Resolve Tracking Issues– Set up goals & funnels– Monitor Site Usage, Bounce

rates for major red flags– Monitor Conversions &

Conversion Rates

Training

Think Tank for Senior Managers & Leaders

– Half a day– Strategic view of company,

competitors– Senior leaders from sales,

marketing, IT– Plugging the biggest

implementation leaks– Prioritizing New Media

Goals

Boot Campsfor Mid-level IT/Marketing Staff

– 1-2 days– Implementation processes

in web, search & social media

– Relevant execuxtion folks from marketing & IT

– Learning how to manage agencies & web staff

– Beating practical challenges

Social Media Training

• Monday February 28, 2011• In-Depth Facebook, Twitter, YouTube, &

LinkedIn Strategies• Mobile & Location Marketing• Measure & Manage Social Media like a Pro

Thanks.That’s all for this workshop!

Find Me!Web: www.HappyMarketer.comEmail: David@HappyMarketer.comTwitter: @daveliemFacebook: www.Facebook.com/HappyMarketer