Top 7 Tips to Never Have to Give (or Hear!) an
Elevator Speech Ever Again!
By Felicia J. Slattery, M.A., M.Ad.Ed.
Communication Consultant, Speaker, and Coach
Best-Selling Author of
21 Ways to Make Money Speaking and
Cash in on Communication: How Small and Home-Based Business Owners Can Use
the Power of Effective Communication to Succeed and
Kill the Elevator Speech: Stop Selling, Start Connecting
7 Tips to Never Having to Give (or Hear!) an Elevator Speech Ever Again! _______________________________________________________________________
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Copyright © 2013 Felicia J. Slattery, M.A., M.Ad.Ed.
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The Elevator Speech Flat Out Doesn’t Work Anymore (If It Ever Did)
If you’ve ever been on the receiving end of someone’s “elevator speech”
who earnestly and hopefully is seeking a specific response from you, like,
“tell me more,” you know how even the best elevator speeches can fall flat.
Here’s why:
When others listen to your Elevator speeches are overwhelming.
elevator speech and they don’t have one, they start thinking to
themselves, “I really should have one of these things.” It’s also
overwhelming to have to write the ONE speech that is supposed to
make you stand out above everyone else they meet in a crowd. Yikes.
Communication research People don’t remember them anyway.
points out that people are only going to remember 2-4 words you say
after meeting you. You get to decide if you want them to figure out
those 2-4 words on their own or if you want to be in control of that.
It’s up to you, but I know which I prefer .
Become a recognized There are other – far better - options.
authority in your industry or niche and a known personality in your
community – simply by using the power of social media before any
events you attend.
7 Tips to Never Having to Give (or Hear!) an Elevator Speech Ever Again! _______________________________________________________________________
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A speech should be created Elevator speeches are speeches first.
and delivered to an audience of at least a few people watching and
paying attention to a specific speaker. There is no room for a speech
in an interpersonal dynamic – two people just talking to each other.
If you want to deliver a speech, discover the Signature Speech™
where you get to network with a whole room full of people at one
time and never have to introduce yourself ever again.
Top 7 Tips – Never Worry About the Elevator Speech Ever Again!
The purpose of the elevator speech is simply to have something to talk
about when you meet people. So instead of memorizing some details, know
your 2-4 words you want people to remember about you and use the
following strategies to guide your conversation:
1. When you attend a Be detached from any possible outcome.
meeting, be open to the possibilities of what might unfold at the
meeting and the people who will meet. It’s so much more fun to
attend a meeting when you look at it as a way to experience other
people.
2. Smile, make eye contact and pay attention to your nonverbal
Nonverbal communication is the primary information messages.
people draw upon when they make their first impressions of you.
Keep in mind the basics and you’ll be well on your way to creating a
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positive and memorable connection.
3. In the spring of 2010, I had the honor to meet Focus on the person.
and share the stage with the amazing, late, great Zig Ziglar. I like to
say he opened for me because he spoke just before I did in the line-
up! Before we were both on stage, however, I had the opportunity to
sit with Zig and speak to him for a few minutes.
It wasn’t long until
many people in the
room realized he’d
arrived and they
began lining up behind
me to have their
chance to speak with him. Zig didn’t pay any attention to them. He
was focused 100% on me, asking me questions, and sharing with me
some of his much-loved Zig-wisdom. Zig Ziglar was legendary for his
ability to shut out all distractions around him and focus on the
person he was speaking to. Every person who had the joy of
experiencing such uninterrupted attention felt how special it was.
You can make others feel special too, just by giving them your full
attention and not looking around the room, at your watch, or (gasp!)
looking at your smart phone.
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4. Yes be detached from any potential outcome, but Have an agenda.
when you go to any meeting, think about why you are choosing to
spend your valuable time doing that than any of the other 57 things
you could be doing instead. Your agenda should *NOT* be to make
sales or identify prospects, but rather to find a plumber for your
neighbor who complained his sink got stopped up for the third time
this month, or something else related to connecting with people, not
“finding prospects.” Go seeking to give and you will ultimately get.
5. Instead of asking, “What do you do,” Ask meaningful questions.
instead ask, “How did you get started in your business/career/job?”
It invokes a far different and happier emotional response from
people to think back to a time where they were excited to start
something new and to share that story with you.
6. The world doesn’t owe you a Do not expect anything from anyone.
thing and neither does anyone you meet. When you meet people
and offer something of value to them, do so willingly and freely with
no strings attached.
7. This of course is tried and true Be more interested than interesting.
advice, but important enough to mention here. You already know all
about you. Seek to learn more about another person and be willing
to dig a little deeper to begin a relationship.
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7 Tips to Never Having to Give (or Hear!) an Elevator Speech Ever Again! _______________________________________________________________________
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About the Author: Felicia Slattery is the best-selling author of three books: 21 Ways to Make Money Speaking, Cash in on Communication: How to Use the Power of Effective Communication to Succeed, and Kill the Elevator Speech: Stop Selling, Start Connecting. She is also the creator of the Signature Speech™ and works with experts and entrepreneurs, as well as CEOs and celebrities to help them more effectively communicate their messages on and off stages while building and maintaining strong relationships locally, nationally, and globally, both in person and virtually using the Internet. She holds two Master’s Degrees: one in Adult Education and Training and another in Communication. Her enthusiastic passion for communication is contagious because she knows that one important message delivered with power can transform a life. A cancer survivor, Mom to two young daughters, and wife to an entrepreneurial hottie hubby, Felicia’s family makes their home in Chicagoland. She speaks on stages around the world on topics related to communication and speaking, interpersonal relationships at work and at home, and being a successful entrepreneur in spite of everything life can throw at you. You can find out more about Felicia at http://FeliciaSlattery.com.
