Date post: | 06-Apr-2017 |
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Technology |
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Top 8 Chapter Resources You Need
Kyle BazzyDirector of Growth
Proud Detroiter
BillhighwayTechnology that solves real
problems exclusively for component-based
organizations
Founded in 1999
Who We Are/What We Do
What kind of help do you need right
now?
01 Management & Membership
02 Leadership & Engagement
03 Support for Volunteers & Leaders
04 Collecting & Sharing Data
Top 8 Chapter Resources 05 Component Structures
06 Chapter Restructuring
07 Case Studies & Best Practices
08 Association Trends for 2017
#1 Management & MembershipSituation: When parents fight and argue who feels the
negative effects?
Define Reality: Members win when chapters and HQ get along
Solution: Improve your operating framework Aligning goals Be a better communicator
Principles of Affiliation & Operating Framework
10 key components of an operating framework
Components & The Race to Membership Whitepaper
Gain insights to improve your membership marketing efforts
What I’ve Learned in Four Years of Blogging About Membership
Learn 12 observations and conclusions about membership
Resources:
#2 Leadership & EngagementSituation: If you are not effectively engaging chapters, you
can’t expect them work well with you
Define Reality: Hitting your goals at HQ is all about finding the
best way to engage
Solution: Ask chapters what they want help with Start with your early adopters Start with the biggest chapter challenges
Chapter Engagement
Investigating models of engagement outside traditional chapters with industry articles and case studies
Driving Chapter Value
How smarter investment will boost the ROI of Association Chapters
Do You Know Your Members’ Engagement Potential?
Identify ways to deliver more value to unengaged members
Resources:
Dresden Farrand12+ state chapters launched
Membership up 38% &retention increased 24%
Presented 40 under 40 award
Chapter Champions
Charles W.L. Deale86% members cite networking via
chapters as primary reason for joining
Chapters average 85-95% enrollment
#3 Support for Volunteers/LeadersSituation: How do you stack up to other associations for
effective volunteer leader support?
Define Reality: You reap what you sow
Solution: Better software to remove menial tasks Leadership programs will attract stronger leaders Measure success!
Resources:Volunteer Guiding Principles
5 key topics to improve your communication and operations
Volunteer Guiding Principles: CFA Institute
Provides guidance and direction on volunteer involvement efforts and framework
Are You Haunted by Volunteer Turnover & Burnout?
Common reasons for volunteer turnover and burnout and how to combat these challenges
#4 Collecting & Sharing DataSituation: Data will tell the story for you – do you have it?
Define Reality: Measuring success without data = driving with a
blindfold on
Solution: Define what chapter ROI means for your association Create dashboards Use your data to tell stories
Resources:Chapter ROI Assessment
5 minute worksheet to learn the state of your chapter revenue pipeline
Chapter Dashboard & Data Metrics
Share industry articles to identify what data is most important, meaningful and actionable
Explore the Mystical World of Chapter ROI
Learn ways of tracking and driving chapter ROI
#5 Component StructuresSituation: “Why do we even have chapters?”
Define Reality: Sometimes the hardest things to do are the only
things that need to be done
Solution: Research other successful structures Get a consultant! Don’t do this alone Be BOLD
Resources:Local Components & Successful Associations
Step-by-step to show you how to make local components work for you and your association
Components & The Race to Membership Whitepaper
10 tips to develop and effectively use components in membership marketing
Components are Drivers of Recruitment, Retention & Engagement
How Dresden Farrand at CoSN leveraged their components to increase revenue, member retention & chapter acquisition
IncreasedRetention
IncreasedMembership
2xDoubled
Membership in 4 States
$300kIncreased
Sponsorship Revenue
38%24% $70kIncrease Product
Sales
CoSN Case StudyHow Dresden Farrand, CoSN Director of Membership & Chapters leveraged components to see great increases in revenue, member retention, chapter acquisition and more.
#6 Chapter RestructuringSituation: “Why do we even have chapters?”
Define Reality: Sometimes the hardest things to do are the only things
that need to be done
Solution: Research other successful structures Get a consultant! Don’t do this alone Be BOLD
Are Chapters Worth The Effort?
The difference between importance & effectiveness of your chapters
Why One Chapter Went Rogue
A lesson in how not to respond to a rogue chapter in your association
The Art of Finding the “Right” Chapter Model for Your Association
5 characteristics of an effective chapter model
Resources:
#7 Case Studies & Best PracticesSituation: Are you using case studies to highlight your best
performing chapters?
Define Reality: Facts and reason are not enough. You have to find
better ways to effectively communicate
Solution: Create case studies that will help HQ hit its goals Work on being a better story teller Share best practices amongst your chapters
Motivating Rogue Chapters Toward Dissolution
4 Case Studies, 3 Issues, 4 Different Outcomes
2016 Membership Marketing Benchmarking Reports
Provides benchmarks association leaders can evaluate their own membership programs
CRMUG Case Study
How an organization with chapters implemented community software to encourage networking
Resources:
#8 Association Trends for 2017Situation: Focus on what matters, stay aware of what’s going on
Define Reality: “Success is no accident. It is hard work, perseverance,
learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” - Pele
Solution: Connect with other CRPs Define your biggest obstacles; set aside time to learn
one way someone solved a similar problem each month
Resources:Top Association Management Predictions for 2017
Predictions from 13 industry experts on new goals, product strategies, and opportunities
Chapter Engagement Trends for 2017
5 ways to increase engagement at the chapter level
Association Innovative Benchmarking Report
Characteristics that define innovative associations
ASAE Annual M
eeting & Exp
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Marketing, M
embership &
Communication Conference
Great Ideas C
onference
Finance
, HR &
Business
Operations Conference
Technology C
onference &
Expo
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Value from the Top 5 Conferences Attended in 2016
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Average rating 3 out of 5 stars
BONUS
ASAE Billhighway Mariner Mangement, Inc. Internal Other0
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Comparing Resource Expectations vs. Thought Leader Results
Resource Expectations Thought Leaders
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CRP Connection