Development Of Social Media Strategy Plan For

Small Business

Top Steps8www.wesrch.com

Define GoalsAnalyse any cross-over that exists and identify

any opportunities for departments to work together for mutual benefit.

Identify A Key Performance Indicator

With every goal, you will need to also identify an associated metric/s to measure the success

of social media at solving that problem.

Discover

Opportunities

Social media can be used for a range of

business activities including. Within any

organisation, different departments will have

different goals and their associated KPIs will

vary.

Align With

Business

A sensible social media strategy is one where the social media goals align with the business

objectives. .

Investigate the suitability of each social media channel to serve the

specific goals. Don’t assume that all social media channels are created

equal, they’re not.

Decide on The Channels

Select Analytics

Capture multiple analytics as some metrics may later become a better KPI after you have had the experience of measuring and

analysing the data.

Once you have finalized your strategic plan, document and present it to:

Confirm buy-in from individual

departments and management, Add

timelines and assign tasks, Agree and manage roll out.

Roll Out Strategy

Determine Tactics

Once you have decided on the most suitable social media

channel/s, you will need to

determine those tactics that best serve that goal.

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