10
Writing for the web Top 9 tips for getting your online content right
Writingfortheweb
Top9tipsforgettingyouronlinecontentright
Use an ATTENTION GRABBING
headline
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Call to action -give your audience a reason to read more
Use the right keywords-know your searchable keywords
Don’t be afraid to be controversial -be bold and encourage debate
NEVER use clickbait just for the click-throughs- quickest way to lose credibility with your audience
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Putthemostimportantinformationfirst
Summariseyourcontentatthebeginningofyour
article
NEVERteaseyouraudience–they’lljustlose
interest
Invertthatpyramid
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0403670267
KeepkeywordsandSEOinmind
Thewebisfloodedwithcontent–makeyoursstandout
Createcontentsoyoucanusekeywordsoften
Whatisyouraudiencelookingfor?Researchandusetheirterms
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Ensureyourtoneisconsistentand
relatable
Don’tmakethemistakeoftryingtoreplicateprintcontent– evenformalcontentneedstoberelatable
Takethetimetoidentifyatoneforyourbrand– mostimportantly,beconsistent
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Uselinkseffectively
#A11Y
Linkingisthenewreferencing– itshowscredibilityandgreatresearch
Makeyourlinksaccessible– accessiblelinkshavestrongerSEOimpact
Uselinkstoconnecttoyourpreviouswork– showhistoryandauthority
Uselinkstonetwork– connecttoothersinyourindustrybynoddingtothemthroughlinks
BeconsciousofLength• Onlineaudienceswanteasy,quick,pithycontenttheycanconsumeonthego
• Uselengthasatool– ifyourcontentislongerensurethereisapurposebehindit
• Cutyourprintcopyby40%foronline
www.makeitpeachy.com.au
0403670267
www.makeitpeachy.com.au
0403670267
Youaretheexpert– youraudienceisnot,removetechnicallanguagewherepossible
Onlineaudiencesarefickle– simplifyandhookthem
KISSyourjargon-filledcopygoodbye
Research,write,review,repeat• Researchyouraudience,contentandpurposebeforeyoubeginANYcontent• Writeengagingcontent• Review,proofreadandeditALLyourwork–whenindoubtaskforhelp• Keepcreating
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0403670267
