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Retail Transformation for CIOs: Top benefits of Mobile-Enabled and Cloud-Ready Store Solution
Interview with Decathlon India’s Head of IT
19th November, 2015
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Joy Deep Tiwary Marco de Vries
Chief Executive Officer @ Openbravo
Head of IT @ Decathlon Sports India
Today’s Presenters
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! Mobile and cloud-ready store solutions ! Presentation of Decathlon Sports India ! Interview with Decathlon India’s Head of IT ! Q&A
Today’s agenda
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Focus remains on the physical stores
since investments in brick-and-mortar
retailing make sound financial sense.
Golden Age of Brick-and-Mortar Retailing?
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The key for the new retail paradigm shift is building omnichannel experiences
Credit: Brandpipe
Improved Customer Experience per Square Inch
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Digital Transformation for Omnichannel Innovation
Source: Innovative Retail Technologies; Retail Tech Spending 2016: The Digitization of the Physical Domain
Mobile POS is the top store level hardware-spending priority among retailers
This is directly related to the need for retailers to adopt omnichannel strategies for competitiveness
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Digital Transformation for Omnichannel Innovation
Source: Innovative Retail Technologies; Retail Tech Spending 2016: The Digitization of the Physical Domain
Same survey shows a big trend in cloud adoption for retail
Retailers need flexible, cost-effective store solutions to be able to respond more rapidly and effectively to continuous industry challenges
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! Market push to create seamless shopping experiences
! Need to maintain expensive legacy systems together with the complexity of systems integration
! Difficulty to optimize hardware and software costs in the store
! Leveraging earlier investments for current hardware when adopting a new solution
Main Challenges
To succeed retailers need a clear vision and determination to become a truly Omnichannel business
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Benefits of a Mobile-enabled and Cloud-ready Solution
! Leverage cloud Full web solution with strong offline transaction capabilities
! Save time dramatically Update your terminals in real time with products, prices and promotions
! Leverage prior IT investments Use existing hardware and integrate easily with corporate systems
! Enhance customer service A mobile POS for assisted sale and inventory visibility everywhere in the store
! Improve information integrity Supply store associates with the right information when needed
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The Decathlon & Openbravo Story in India
Introduction Decathlon Sports India
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SUMMARY
! DECATHLON
! OUR COMMON STORY
! HOW WE USE OPENBRAVO
! OUR MAIN PROJECT - WEBPOS
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OUR COMMON STORY
RETAIL
1 Store (2011)
10 Stores (2013)
20 Stores (2014)
40 Stores (2015)
1000+ Stores
RETAIL
SUPPLY
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HOW WE USE OPENBRAVO
! Enterprise Edition with Openbravo support from Spain
! Openbravo onsite presence every 6 months for main projects & training
! Developers training taken from the Web Platform
! Collaboration with 2 Official Openbravo Partners (Promantia, Excelloid)
! More & more contacts with Openbravo teams to work in common on the roadmap (always do the best to satisfy their customers)
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OUR MAIN PROJECT - WEBPOS
! Live Sales & Price synchronization ! Mobility for our Customers & Teams ! Easier support and smoother updates
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OUR MAIN EXPECATION
! Always introduce more innovations to be a step ahead in the market
! Enable more mobility for our Customers & Teams
! Think even more about managing a “huge” business in the process definition
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Interview Question 1
What are the main challenges Decathlon was facing in your store operations that made you decide to adopt a new system?
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Interview Question 2 How has Openbravo
helped you to successfully
roll out stores in India?
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Interview Question 3
What are the keys for delivering an excellent customer experience in the Decathlon stores?
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How do you expect Openbravo to continue to help you in the future to deliver on Decathlon’s growth
plans?
Interview Question 4
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Interview Question 5
What does the retail landscape in India look like for 2016?
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Key Takeaways
! Assess your store processes to identify ways to leverage mobility in your stores for a superior shopping experience
! Analyze your infrastructure and maintenance costs in the store to determine if it makes sense to move to the cloud
! Judge the (lack of) speed with which you can add new terminals to effectively manage peak demand and its potential impact on same-store sales
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Thank you very much for your attention
Web: www.openbravo.com/contact
Email: [email protected]
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